PSA Groupe, Opel and Vauxhall’s new owner, is busy reorganizing both brands’ future with a goal of profitability by 2020. And we’ll soon see all General Motors-era intellectual property replaced by PSA technology and platforms. The day has come for the Vauxhall Adam Rocks.
The Adam Rocks model was introduced as an SUV alternative with a more rugged appearance and 15 millimeters of additional ground clearance, but it hasn’t been enough for buyers. Autocar reported on Tuesday that just 138 Rocks models were sold out of 7,640 Adam minicars. Furthermore, one in 55 Adam models sold were Rocks.
The Adam Rocks is the third model to be discarded this year after the Astra GTC and Zafira.
It’s unclear what will become of the Adam model when it comes time to renew the nameplate. Opel and Vauxhall introduced the minicar in 2012 as a competitor to the Fiat and Mini brands. Meanwhile, Vauxhall said the Adam Rocks model will continue to live on in other European markets as the Opel Adam Rocks.
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