Despite incredible performance models like the Z06 and newly introduced ZR1, the 2019 C7 Corvette isn’t selling well. In fact, the sports car is on track to post its fourth year of declining sales.
But, a future car might be the problem, that being the all-but-confirmed mid-engine C8 Corvette. Automotive News reported Monday that eager fans might be waiting to put a mid-engine Corvette in their driveway, rather than purchase a C7 Corvette now. Rumors of the next-generation Corvette moving to a mid-engine layout have persisted for the last few years.
Although General Motors has not confirmed a mid-engine Corvette is coming, the car has quickly become the industry’s worst-kept secret. Prototype mules continue to test in the open with heavy camouflage and numerous leaks have given us a closer look at what to expect from the brand’s banner sports car.
To bolster the argument that the sales slippage can be partially blamed on the future car, Kelly Ryan, president of the Corvette Club of America, said, “club members are “looking forward to the whole new engineering, approach and concept that the mid-engine Corvette is offering.”
But, the Corvette still faces one major problem: a graying audience. 60 percent of C7 Corvette buyers in the last five years were aged 55 and older. This year, 30 percent of buyers were 65 or older, up from 28 percent in 2013. A mid-engine car might bring a younger crowd into the mix, even if it alienates the car’s core audience.