North America’s largest auto show could be in for warmer weather. A Monday report from The Detroit News claims the 2020 Detroit Auto Show (North American International Auto Show) will move to June.
Sources close to the Detroit Automotive Dealers Association claim the panel has decided on a June date for the 2020 show after initially floating the month of October. However, the conversation changed after General Motors senior vice president of global communications, Tony Cervone, said a June date had the potential for a “massive festival of automotive.”
The show could piggyback off of the Detroit Grand Prix and the latest report claims show organizers could take a page from the Goodwood Festival of Speed. A future Detroit Auto Show may morph into an all-out automotive festival, rather than just a focus on new car debuts. The Goodwood FoS attracted more than 200,000 people in 2017, which is held over three days.
The Detroit show could also undergo a name change and a dozen names are reportedly on the table to replace “North American International Auto Show.” NAIAS was first brought into the picture in 1989.
Comments
I wonder how many marketing plans this will change?
The C8 had been speculated for January but now when and where will it drop?
At least the walk to the Hard Rock for Lunch will be warmer but will get more home less beggars than we got at zero degrees in January.
The show is changing in 2020, my guy. If it in fact will be unveiled next year as you say, it should still be in January.
You are correct I was not thinking about the year.
I didn’t mind it in January, but won’t complain about June. I enjoy going out to NAIAS about every other year.
2019 will basically be a regional show with very little to show. What will they do with all that extra room from the major brands which have pulled out?
This is no longer an international show and I’m seriously skeptical that June will change that. I’ve been going for nearly 30 years, but it’s now off the list.
Expect more brands to pull out.
I enjoyed this as a winter activity. June seems to be a vacation time for many people. Will be interesting to see turnout. It was a good excuse to get out of the house in January when you were already over winter.