As Holden continues to slug through a turbulent 2018, its more poor news. General Motors’ Australian subsidiary will cut 60 positions from Port Melbourne headquarters.
Australian outlet Motoring reported on Thursday the job cuts will center around its national sales operations. The design and engineering teams will not be affected by the redundancies. The report added the job cuts will bring its sales operations closer to rival brands in Australia.
“We are making some changes to our sales and administration functions,” a Holden spokeswoman said in a statement to Motoring. “These changes are aimed at making Holden a stronger business for the future. Our people are our priority and we are supporting impacted employees.”
Holden has seen a major sales downturn in 2018 since becoming a national vehicle importer after local manufacturing ceased in October 2017. This past March, the brand posted its lowest record sales in the company’s history, despite fresh vehicles like the ZB Commodore and Equinox. In the first half of 2018, Holden sales plunged 50 percent.
The brand has since introduced two new elements to spur sales: a five-year/unlimited mileage warranty and a new promotion that will pay car shoppers if they purchase a vehicle from a rival make.
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