As Holden works through turbulent times, one thing will stay constant: motorsport. The brand reaffirmed its commitment to the local Supercars series as newly minted executive director of marketing Kristian Aquilina expressed his passion for the sport and the ZB Commodore.
Prior to Aquilina, Mark Harland made motorsport a priority, but the new marketing director said Supercars remains an integral part of the brand’s marketing strategy, according to Motorsport.com. He said motorsport is “very, very committed to motorsport” and that brand is “very optimistic about the future and for us, the Commodore is a big part of that.
And the Holden Commodore will continue to serve as the brand’s banner racer in the series for the foreseeable future. That’s despite rival Ford entering the Mustang into the Series to replace the aged and out-of-production Falcon sedan. Holden Special Vehicles could turn to the Chevrolet Camaro and enter the series, too—a move Holden said it wouldn’t block.
Fans of the series and Holden are “passionate one way or the other,” Aquilina added.
“When it comes to Commodore, it’s not a five-out-of-10 car. It’s either one out of 10, or 10 out of 10.”
The marketing director even suggested Holden could even generate some much-needed buzz if the ZB Commodore Supercar begins beating out the Mustang Supercar (despite the fact the racers share nothing with the production cars).
Comments
The end of Supercars has just been announced.
Aussies don’t buy big boofy Commodores and Falcons anymore, and they’re buying Mustangs like beer in the outback. Fans want to see good looking coupes on the racetrack, not taxi’s they have to ride from the airport.
But Holden wants to sell maybe 5 more Commodores off the marketing form Supercars…
I walked away from Supercars when they removed the competition marques; Mercedes Benz and Nissan.
[BACK TO THE FUTURE] Just like they did back in the Eighties because the non-Ford* or non-Holden marques sh*t all over the Aussie made pieces of junk and they couldn’t compete [Aussie ‘taxis’]. So they eliminated all the other marques and made the race series sub-par so the F & H cars would look “fast”. LOL. Gentleman Jimmy Richards used to blow them away in a Nissan R32-gen GT-R race car, such a pleasure to watch. *Even the Ford Sierra Cosworths (European made/designed) sh*t all over the Falcons when Dicky Johnson was wheeling them.