GM Adds More Minority Dealerships Than Rival Automakers
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General Motors has worked to bolster the number of minority dealerships in the United States, and it topped rival automakers in 2017. According to an Automotive News report on Sunday, the automaker added 16 minority dealerships in 2017.
Now, GM has 264 minority-owned dealers across the U.S., which outdoes its closest rival, Ford, by 94 dealers. The most growth has come in the south and western part of the country, but the company still wants to grow its minority-owned presence in the north-central region (Michigan, Minnesota, Illinois, Indiana, Iowa, Ohio, Wisconsin and the Dakotas). Buy-sells have been a major growth point, according to the report.
Maurice Williams, GM’s general manager of sales support, found the lack of candidates strange and noted GM’s vehicle lineup suits the Midwest and North regions well.
“The products we sell are tailored to those markets,” Williams said. “Pickup trucks, things of that nature. Farming activities, that type of culture and environment.”
Now, GM is working to identify good candidates and place them in opportunities as they open up. Right now, the automaker has 68 candidates should an ownership opportunity come up.
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