Ford Considers Smaller Pickup For US, Is It Time For A New Chevy S-10?
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Two years ago, we argued Chevrolet should tap the small pickup market before rivals dig in with a modern Chevy S-10. Perhaps such a truck is under consideration at General Motors, but Ford could beat it to the punch.
Automobile reported on Friday, citing unnamed sources, that Ford is seriously considering a Focus-based pickup to slot below the Ford Ranger. The truck would be a replacement for the former Ford Courier, which served South America until 2013. The Ranger replaced the tiny truck.
The truck could reach North America by 2022 and fits the Blue Oval’s strategy to cut traditional passenger cars out of its portfolio and move exclusively to trucks, crossovers, SUVs and other utility vehicles.
The unibody pickup would directly rival the Honda Ridgeline in the U.S., and not much else, but it could help Ford overtake GM. The latter sold more trucks overall in the first half of 2018, thanks to Chevy and GMC’s three-truck strategy: a mid-size pickup, full-size and heavy-duty truck.
Our hypothetical Chevy S-10 would also ride on a unibody platform and provide a true entry-level vehicle for those needing extra utility. These days, the Colorado is quite a massive truck. We imagine our S-10 as a true bare-bones work truck as the perfect solution for contractors without a need for high towing capabilities or large payloads. Though, we think it could also capture more of the “active” crowd, too.
Should GM consider such a truck? Or is the entire idea dead on arrival?
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Bring back the El Camino! “party in front, work in back”
Build it on the Alpha platform, Camaro in front, pickup bed in back.
Since the Camaro’s front end already looks like a truck they’re halfway there.
Imagine, an El Camaro ZL1 1LE. It’ll do the Nurburgring in 7:16, or 14 flat with a full bed of topsoil.
Seriously, why do we need a pickup smaller than the Colorado? If you’re using the bed all the time then you want it to be large. If you don’t use it all the time, then you don’t need it. Just rent a pickup once or twice a year!
Even out here in the rural area I live in, there are so many pickups with pristine beds. They’re not tools, they’re fashion accessories.
I am waiting for a small truck from Chevy with good off road chops. Want to get out there without spending much on gas. Will buy if they ever make another s10 4wd
@jh, I agree, If GM can take the mechanics of the Last Generation S-10 Off Road version and bring it up to today’s standard which would bring it on line with the current ZR 2 or even the future ZH2 and at a price that would be a steal, that could truly be a winner for the potential Compact Segment, though I would also add….The appearance of the US version certainly would have to get beefed up based on the photo that was recently presented to the public of the current model in South America.
I would buy one right away …. fwd would be great in Canada
YES! I WHOULD BUY A SMALLER PICK UP !