These days, there isn’t a lot companies can get away with in the advertising and marketing field. Decades ago, the competition was a bit more… cutthroat, we’ll see.
In 1952, Chevrolet took it to the extreme with a 20-minute-long presentation on the then-new 1952 Ford sedan. Chevy didn’t just highlight why its car was better, it spent the entire time picking apart why the Ford didn’t look good, didn’t drive well and explained why its “modern” technology was archaic in comparison to the bowtie brand.
Zingers included, “More than 70% of the people who buy Fords this year will have to put up with this outdated, inefficient, but overpriced engine,” and shots at the 1952 Ford’s borrowed design.
And throughout, Chevy is keen to remind viewers that Chevrolet was the best in product and price leadership. It’s presentations like this that give rise to rivalry jokes that persist decades later. Let the trash talking begin by pressing play right up above.