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Chevy Impala Sales Increase 46 Percent To 13,595 Units In Second Quarter 2018

Chevrolet Impala sales increased in the United States and in Canada in the second quarter of 2018.

Chevrolet Impala Sales - Q2 2018 - United States

In the United States, Chevrolet Impala deliveries totaled 13,595 units in Q2 2018, an increase of about 46 percent compared to 9,290 units sold in Q2 2017.

In the first six months of the year, Impala sales decreased about 12 percent to 27,662 units.
MODEL Q2 2018 / Q2 2017 Q2 2018 Q2 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
IMPALA +46.34% 13,595 9,290 -11.66% 27,662 31,312

Chevrolet Impala Sales - Q2 2018 - Canada

In Canada, Chevrolet Impala deliveries totaled 1,384 units in Q2 2018, an increase of about 9 percent compared to 1,266 units sold in Q2 2017.

In the first six months of the year, Impala sales increased about 10 percent to 2,134 units.
MODEL Q2 2018 / Q2 2017 Q2 2018 Q2 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
IMPALA +9.32% 1,384 1,266 +9.94% 2,134 1,941

Chevrolet Impala Sales - Q2 2018 - South Korea

In South Korea, Chevrolet Impala deliveries totaled 348 units in Q2 2018, a decrease of about 68 percent compared to 1,086 units sold in Q2 2017.

In the first six months of the year, Impala sales decreased about 63 percent to 826 units.
MODEL Q2 2018 / Q2 2017 Q2 2018 Q2 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
IMPALA -67.96% 348 1,086 -63.04% 826 2,235

2016 Chevrolet Impala Exterior 007

The GM Authority Take

After a dismal December 2017 sales and lackluster performance in January, February and March, Impala sales spiked in the second quarter of 2018. In fact, the model posted the highest growth rate out of all vehicles in the segment, enabling it to significantly outperform the segment as a whole.

The performance propelled the Impala to second place in the segment during the month by sales volume, behind the Dodge Charger in first place (see Dodge Charger sales) yet ahead of the Chrysler 300 in third (see Chrysler 300 sales), Nissan Maxima in fourth, Toyota Avalon in fifth, as well as the Ford Taurus (see Ford Taurus sales) and Kia Cadenza. The Hyundai Azera and Volkswagen CC brought up the last two spots, but both models have already been discontinued.

Notably, the Toyota Avalon, which is all-new for the 2019 model year, was the only other vehicle in the segment to see sales increase in the second quarter.

It’s currently unclear why the Impala saw the significant sales spike in the second quarter, but we have a feeling that sales to daily rental fleets are responsible for the bulk of the increase.

Sales Numbers - Full-Size Mainstream Sedans - Q2 2018 - United States

MODEL Q2 18 / Q2 17 Q2 18 Q2 17 YTD 18 / YTD 17 YTD 18 YTD 17
CHARGER -3.33% 20,141 20,834 -4.05% 41,406 43,153
IMPALA +46.34% 13,595 9,290 -11.66% 27,662 31,312
300 -11.32% 11,715 13,210 -12.61% 24,707 28,273
MAXIMA -35.32% 10,298 15,922 -23.69% 24,052 31,519
AVALON +9.58% 8,919 8,139 +16.49% 19,495 16,735
TAURUS -8.95% 7,893 8,669 -20.39% 15,540 19,521
CADENZA -26.67% 1,122 1,530 +24.33% 3,301 2,655
AZERA -71.90% 236 840 -65.85% 612 1,792
CC -60.22% 142 357 -68.01% 294 919
TOTAL -6.00% 74,061 78,791 -10.69% 157,069 175,879
  • Nissan Maxima and Volkswagen CC are not full-size sedans, but rather midsize models with more premium content over the similarly-sized Nissan Altima and Volkswagen Passat, respectively. We included both in the report since both models carry similar pricing structures to vehicles in the mainstream full-size sedan segment.

The full-size mainstream sedan segment contracted 6 percent in the second quarter and 10.7 percent in the first six months of 2018.

2015 Chevrolet Impala Blackout Concept - SEMA 2014 02

About Chevrolet Impala

The Chevrolet Impala is a full-size sedan. It is the biggest Chevrolet sedan currently offered, slotting above the subcompact Chevrolet Sonic, compact Chevrolet Cruze and midsize Chevrolet Malibu.

The current model was introduced for the 2014 model year and represents the tenth generation of the storied Impala nameplate. It rides on the GM Super Epsilon platform shared with the second-generation Buick LaCrosse and Cadillac XTS.

Compared to its ninth-generation predecessor, the tenth-gen Impala is an all-new vehicle that is larger, sleeker and more modern. Chevrolet modified its strategy for the new model, as the ninth-gen model was sold to rental fleets in significant quantities, while the tenth-gen is primarily entended for purchase by consumers at the retail level. This condition alone has resulted in a strategic decrease in sales volume of the current model.

Going forward, it is unclear whether the Impala will live on to see a next, 11th generation, as comments by GM executives have left the vehicle’s future in limbo, mostly as a result of a change in consumer vehicle buying dynamics that is beginning to favor crossover utility vehicles (CUVs) at the expense of sedans.

The Chevrolet Impala is assembled at the following plants for global markets:

About The Numbers

  • All percent change figures compared to Chevrolet Impala Q2 2017 sales
  • In the United States, there were 77 selling days in Q2 2018 and 77 selling days in Q2 2017
  • In Canada, there were 77 selling days in Q2 2018 and 76 selling days in Q2 2017
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales

Related News & Info

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Comments

  1. I Hope they don’t end the impala

    Reply
    1. I suspect that as long as they can sustain good performance packages with this car, it may be able to stay in line with Customer demand as to what one may be looking for in a car without a second option into looking to purchase an SUV or a Pick Up, there is way too much history behind this car to propose a future plant closure, let’s hope these numbers continue to stay up.

      Reply
    2. Ford quitting cars presents GM a golden opportunity to grab possibly 50 percent of those buyers. The “buy American” shopper will have only the LX twins, Chevrolet and Buick.
      Chevrolet’s Fusion rival must be updated. I almost think Impala should replace Malibu with Spark, Cruze and Impala making up the US line up.

      Reply
  2. What is sad is people are excited over 13,000 cars in a month when the old Caprice used to sell 300,000 unit plus a year.

    It is telling of where the market is at.

    Reply
    1. That’s 13,000 cars IN A QUARTER, or an average of 4,000 cars a month.

      The 30,000 caprices a month was at a time when crossovers didn’t exist and when 50% of those sales went to daily rental fleets at negative profit in order to keep the line moving, and the other 50% were sold at retail but at huge discounts. The accounting was fudged to look like it made a profit… because it did break even after 3-5 years on the market… but that was all smoke and mirrors tactics of the old GM, and we all know where that ended up.

      Back to this impala: there is a way they still make a healthy profit on the volume in this segment if the program is structured correctly. They just need to get the program to do well in the US and for international markets to do what the US does collectively.

      Toyota makes a very good profit on the Avalon in the reverse: primary volume is international, and the rest is US, which is all gravy (almost pure profit in the US).

      The current Impala was not structured for the volumes we are seeing today though.

      Reply
      1. Not really you get back into the day there were no leases and there were fleets but they actually made money.

        These were the cars on point and what people wanted.

        They were the people haulers, they were their performance cars and they even at times became their trucks withlarge trunks and solid roofs to where they carried plywood.

        Back them 85% of the cars were V8 and all were rear wheel drive.

        They also would sell a quarter million Chevelle and a quarter of them were SS.

        Times have changes and that was my point. You think 90’s I speak of the 60’s and 70’s.

        But today while an Avalon makes money it is not safe as today even cars making money are at risk if there is a SUV that can replace it to make more money.

        100k volumes are not even safe anymore in some model segments if another model can replace it with 250k units.

        Making money is not enough today it is getting the highest return on investment.

        Reply
        1. Not really what? Which part of my comment did the esteemed scott3 find not to his royal liking?

          Reply
          1. You were commenting on later recent years and I was speaking of the prime years of the vehicle.

            Read the post it explains.

            No need to be snotty as I was taking apples you oranges.

            You focused on a narrow band of years where I focused on the prime years of the car over several decades.

            Reply
      2. What other countries do they sell the Avalon in? Because I’m having a hard time remembering where else this car, which was primarily created for the American market and has pretty much been exclusively sold and made in the US as a Toyota Buick LeSabre replacement for the last 20 years has had much “international” success……

        Peak US Avalon sales were 104,000 units.

        in the year 2000……..18 years ago,

        Reply
  3. It would be sad to kill the number 2 seller in the segment. After they kill of the Dodge it will be the number one seller. I still say they need to offer a 4 wheel drive version, a performance version and a special police version. Do a few upgrades in styling an interior and make the plant a flex plant to keep the assembly rolling with some type of suv.

    Reply
    1. Who says that the Dodge is going away? It’s not.

      Reply
      1. To be fair I think he is referring to the media speculation on the RWD replacement has been canceled 2-3 times and the fact no viable replacement has been seen or hinted at.

        Some outlets expect that FCA would merge or sell out and let the new partner or owner decide the cars fate.

        Now that Sergio is gone who knows what will happen.

        Most buyers or partners have been more interested in Jeep and Ram not so much the cars hence the lack of a viable replacement.

        There was talk of using the Alfa but that talk also turned cold.

        Not sure what will happen but till I see a new platform the future looks limited.

        Reply
  4. I wish they updated it with the 9-speed…. the Buick Lacrosse has it, how hard would it be for GM to update the Impala with it?

    Reply
    1. Not hard but how much to change it and what are the future plans?

      Reply
  5. I have a 2015 LT2 V-6 best vehicle I’ve ever owned. My first new vehicle was a 1959 Impala.
    What is really sad, its like its the forgotten vehicle in GM line up of vehicles. It never shows up in a GM or its dealers ad’s almost no money on the hood. Why doesn’t GM use the award it has received, like the Kelly Blue Book best award 4 years running. I’m if any other manufacturer had it you would see the ad’s with the award it has received. Even on this web site slower selling Buick’s get more attention. Mine is the red one mine is averaging over 30 mpg mostly highway since I live in the U.P. of Michigan

    Reply
  6. If the foot-well wasn’t so darn narrow I’d have one now, the Premier model, as Impala is absolutely the best looking car on the market. And a two door model would even be better. Yet, the very small driver’s floor space area confines one’s legs too closely together. For sure, the console does not need to be that awfully wide to perform its intended function(s). .

    Reply
  7. Impala…. see the USA in your Chevrolet..

    Reply
  8. Bang for the buck, the Chevrolet Impala offers a lot of value (at about $28K) for anyone who wants a comfortable full size sedan and with the optional 3.8L V6 can accelerate to 60 mph in 6.1 seconds.

    Reply
  9. I found a fully loaded premier this spring for a family member. It had everything and she got it out the door at $31k.

    Was is sad I could have gotten her the top Lacrosse for under $30 new.

    These are real deals if you want a car.

    Reply
  10. Make it RWD as standard with an AWD option. Add the 5.3 V8 as an option.

    Reply
    1. I’ll add the 2.5 210hp for fleet/base, 2.7T 320hp and 340hp 3.6 for mid level trims. Also a 6.2 option for a 392 Charger fighter and finally a 700hp S/C 6.2 for Hellcat competition. Wish GM was doing this for Chevy.

      Reply
    2. People don’t care about American car muscle these days. It’s a sad truth, but it’s a truth. The V6 is remarkably affordable to fuel and maintain, and offers enough power to be confident and comfortable. And the front-wheel-drive is more stable and responsive than the funner, classic rear-wheel-drive. And adding all-wheel would just cut into the gas mileage. Which is not the highest in the class or anything, but is still considerably easy on the pocketbook compared to what these kinds of luxurious, comfortable, versatile cars used to cost.

      The Impala doesn’t really have any real faults, the way it is. Its sales struggles are just a product of crossover mania. Because the pros and cons of crossovers are less obvious, and because pretty much all cars are reliable, valuable, comfortable things these days. So however you go at it, the Impala just needs some more ad priority and a few updates in trim and the current powertrain. At that point, it would be doing everything it could reasonably be expected to do. RWD/AWD and V8s would just make it worse.

      Reply
  11. We had the SS and no one cared.

    Reply
    1. Yep. The SS only sd between 2500 and 4000 units a year.

      Reply
      1. Why you guys think a probable rwd Impala = V8 performance only?.

        Every Charger/Challenger is not Hellcat powered (in fact the LX cars are getting base turbo 4s by 20′), nor every Mustang/Camaro have a V8, a 4/turbo 4 rwd base Impala would attract more buyers because of price/fuel/insurance, manufacturers have the “cheap” model to pay for the performance model. I wish the SS had cheaper T4/6 cly models, better looks and a real name.

        Reply
  12. Chevrolet already has 2 performance car offerings. I dont think adding a third to the list is money well spent in a segment that continues to lose ground to cuv’s.

    Reply
  13. Adding an SS package on the new Blazer would make more sense than the impala.

    Reply
  14. Sound like a bored-room jockey. WTH a fwd CUV got to do with performance?, nor a cramped,2 seater or a cramped 4 seater can’t fit the needs of an sedan buyer, and again rwd don’t automatically mean V8 only performance.

    Reply
  15. No surprise when no refresh, no advertising and no effort in trying to sell them. I love my Impala but tastes are changing to the dreaded crossovers and SUVs. Not sure why people don’t like cars anymore.

    Reply
  16. I love my 2017 LT 2.5 and for sure would buy one in another 4-5 years as a replacement. Would like to see the new 2.0T and LGX 3.6 replace the current engines attached to the 9 speed with a hopeful MPG improvement. But i’m sure GM will go the easy way out and discontinue this great car with the current body and drivetrains and force me into a competitor.

    Reply
  17. I had the pleasure of renting a V6 version of the Impala recently. It was comfortable, roomy, powerful and handled very well for a large vehicle. Gas mileage was also very good in comparison to similarly sized SUV’s. Overall, I liked it all lot. Can’t help but wonder if it would do better if GM didn’t treat it like a red-haired stepchild.

    Reply

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