We’re not sure why General Motors’ luxury brand created a grill iron, but it did. As part of Amazon’s Prime Day, Cadillac introduced its latest product, and it’s all about grilling.
Cadillac first teased the grill iron on Twitter yesterday before the deal went live on Amazon at 3 p.m. Eastern on July 16. Since then, the grill iron is completely sold out and the site says it’s unsure when more will be in stock if Cadillac continues to sell the accessory. Those who did score a Cadillac grill iron paid $100 to pre-order and received a $20 Amazon gift card to be credited back to the buyer.
For a brand that’s been focused on high-flying and deep advertisements, the grill iron sure seems like a marketing ploy from left field. Or a late April Fool’s Joke. Nevertheless, if you purchased one, do send us photos from your first barbeque with the Cadillac crest stamped into a burger creation. And if you’re in a select launch area, perhaps Amazon can deliver your package to your Cadillac directly via in-car delivery.