Buick Regal Avenir On Deck, Per GM Fleet Order Guide9
Buick’s Avenir sub-brand will move to a third vehicle in the very near future: the 2019 Buick Regal.
According to the General Motors Fleet Order Guide, which GM Authority first discovered several months ago, the 2019 Regal will see the Avenir badge affixed to the Sportback model, but not the Regal TourX wagon. The Regal will join the Enclave and LaCrosse when it debuts.
The Regal Avenir will sit below the sporty GS and above the current range-topping Essence trim with typical “concept-car inspired” design cues. Notably, the GM literature says mid-size sedan will feature 19-inch Pearl Nickel finished wheels, self-leveling headlights, and perforated leather bucket seats.
As for more content, Regal Avenir will sport the Driver Confidence Package I as standard. The option group includes the previously mentioned self-leveling headlights, wireless charging and a suite of active safety features. Driver Confidence Package II will be optional.
Also expect a 3D-mesh upper and lower grille akin to the Avista concept car and “Avenir” stitching throughout the interior.
Noting the Avenir will sit between the Essence and GS, look for pricing to fall under the $40,000 mark to start. We should see the Regal Avenir debut in the very near future.
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They really don’t want the wagon to succeed
If they have at least the option for HUD as in the GS, this likely could be my next vehicle. Buick’s new lineup is very nice and solid, in my opinion. GM was basically the pioneer of HUD, however, never really promoted it and now has moved it to only the highest and most expensive vehicles and trim levels verses other automakers moving it more to mainstream vehicles and available in more than the top trim (Honda and Mazda, for example). I remember my first new Grand Prix LE (lowest trim of the LE, SE STE, GTP) had HUD.
How to make money:
1. Have your sister company design and engineer a product.
2. Borrow the product from your sister company.
3. Sell the sister company and pay them to build your new car.
4. Sell 50% of units of your new car as the most expensive it can be.
Buick is approaching the top of the profit margin leaderboard, and that’s amazing for such a niche company.
Opel was not a sister company of GM, but a daughter. GM owned the brands Opel and Vauxhall and the factories and development center and administration facilities which GM sold to PSA. Including the engine factory in Tychy, Poland, which had ceased production in 2015.
right now it is a foreign car –BUILD IT IN AMERICA
Es ist nicht fremd, es wird in Deutschland hergestellt.
Disappointed about the Tourx. Needs a V6, and Avenir upgrade with improved interior materials such as “Saddle Leather”. The ability to turn off the stop/start system and some additional colors. However, with such obvious upgrades needed and ones I would think that would be easy to implement we get no real changes to the 2019 model. What is Buick and GM thinking. The fact the discussion is ongoing about whether the Buick name should be put on the vehicles, are the remaining few models going to be absorbed by Chevy? Do we get a revised GM with just Cadillac for Luxury, Chevy for mid priced and GMC for trucks and Suvs? It is looking more and more that way and that is the trend with Ford eliminating sedans and Chrysler apparently going to do the same with the 300. They will no longer be “Car” companies but SUV and Truck Companies.
I think it will be a motor company. And they may call it General Motors.
Buick is supposed to be General Motors mid-luxury model and using the Avenir badge isn’t enough if Buick shares everything that Chevrolet builds as what would help was Buick getting at least one engine that is exclusive to the brand.