Following months of rumors and analysis by the Detroit Auto Dealers Association, the Detroit Auto Show will officially leave the cold weather behind. The Detroit News reported on Thursday the show will move to either October or June.
DADA has confirmed the new dates, but the group that organizes the auto show plans for a formal announcement on July 24. The date change will help the Detroit show exhibit indoor and outdoor displays and provide a reprieve from the Consumer Electronics Show, which is held shortly before the Detroit show in January.
The changes will mark the first time in 50 years that the show will not be held in January.
General Motors came out in favor of a date change earlier this year and specifically lobbied for a June show. The automaker called for a festival to celebrate automotive that could tie into Detroit’s Belle Isle Grand Prix, too. Some immediate concerns surrounded cooling the Cobo Center—where the show is held—when temperatures soar and the area’s humidity sets in. Parking may also be an issue if the show is held alongside the Grand Prix.
The move is also focused on drawing consumers to Detroit in the warmer temperatures to experience the city and what it has to offer. Despite Detroit’s resurgence, January’s cold and snowy weather often makes travel difficult and keeps visitors from exploring the city’s new venues.
Detroit has seen its share of blows in recent years as more automakers opt to unveil vehicles at private events. In the past few years, numerous brands have pulled the plug on Detroit including Audi, BMW, Mercedes-Benz, Volvo, Mazda, Jaguar-Land Rover and more.
Comments
Very excited for this. I’ve long wanted to go to this show but won’t do it in the dead of winter as there would be a lot of other things I’d want to do in Michigan / Detroit. Now it’s worth the drive to see the state.
Although I have not seen the show in Detroit (I did visit that city once), I agree that a warmer month, such as June, is preferred over January. GM and most domestic brands have their designed fixed over a year before major production begins, so a June 2019 show will exhibit 2020 and 2021 designs.
Both options are much better than January. Michigan is quite the sight in October!
Moving the calendar for when the show depends on what the show is supposed to be about, if the show is to showcase new models yet to be introduced then having the show in August would make sense as it would mean people wouldn’t be able to see the new model in showrooms for 2-3 months.
If NAIAS moves to become part of a much larger automotive festival I’d consider that to be worth a trip across the Atlantic.
See you in a few years, Detroit!
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