Mark Reuss To Oversee Cadillac In Executive Shifts52
General Motors announced a few internal shakeups on Thursday that see both Mark Reuss and Dan Ammann’s role change slightly. The biggest news is Reuss will now oversee the Cadillac brand, and president Steve Carlisle will report directly to Reuss.
Ammann relinquished control of Cadillac to better focus on the automaker’s self-driving car plans and strategy, Automotive News reported. Reuss’ title shifts from executive vice president, global product development, to executive vice president and president, global product group and Cadillac. Ammann will remain president.
Aside from Cadillac, Reuss will also oversee the role out of numerous new GM vehicles around the globe, and also be responsible for some tough decisions. One will likely include what will become of the 2018 Buick Regal/2018 Holden Commodore. GM’s former Opel unit builds the cars, which the automaker sold to PSA Groupe last year. The move could mean a stinted lifecycle for both vehicles.
Reuss will remain in Detroit, but Ammann will spend more time in San Francisco to work with Cruise Automation. However, he will still be based in Detroit as well.
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I wish GM would just stop changing cooks as they are killing the stew.
This revolving door has been a big part of the problem as well as board interference.
Mark was the one who oversaw the CT6 development and had to fight for everything he got with it but still lacked all he needed.
All I can say to the board is get someone in charge with a complete vision for Cadillac and let them execute it completely. Stop the short cuts and short changing of the product and make Cadillac the real standard of the world again.
Well said, I hope this change is both permanent & for the best.
Mark is now in a position that allows him to make sure what happened to CT6 never happens again, Steve better capitalize on that & not cut any corners.
Mark was in the same as before.
He had to fight for what he could get in the CT6. He was forced into cutting corners. Mark is well placed but he still has to answer to the board.
Yep, but this time the chief beancounter (Ammann) should be out of the picture … At least for a while, that should give Reuss & Cadillac some breathing room.
Cadillac needs to listen to the public who have driven Cadillac for years. SUV is not the way to go. Cadillac is a Luxury vehicle and should stay that way American not European. Build a outstanding American car.
Just what is an American car? Just what is a European car?
Cadillac needs to listen to the Global market and sell what the world wants not just the past Cadillac owners.
The fact is the recent past owners are not going to buy enough cars to grow Cadillac. They also appear to be people who settle for less than the best.
Cadillac needs to draw in new buyers and new markets to succeed including China and grow global sales as one single market can not support anything but compromised discounted luxury.
“Cadillac needs to listen to the public who have driven Cadillac for years.”
No. Cadillac should only listen to the public who want vehicles that are on the cutting edge.
Cadillac would stagnate and die in the marketplace if they only ever listened to people who drove their cars for decades; people who’ve had no interest in buying new Cadillac and only want to continue driving old Cadillacs.
Wasn’t there an article a while back about Reuss and JDN having a disagreement about the direction of Cadillac? I guess Reuss won in the end. Just shows how GM-lifers can’t let go of Cadillac.
I’ll give Reuss credit, he’s done good work with the rest of GM’s portfolio. I just hope he doesn’t hold Cadillac back and let’s it step up to the next level. Should be an interesting 2-3 years ahead for Cadillac.
IIRC Reuss & JDN had some differences regarding the next chapter of Art & Science, but they were on the same page regarding what needs to happen next & how to proceed.
He did good at Cadillac too & now he’s in an excellent position to help them, let’s just hope he wins the beancounter fight this time around & that Steve is up to the task.
Imo this move should’ve happened 4 years ago, a ReussJDN combo would’ve been the best executive-level decision that happened to Cadillac in almost 40 years. Better late than never I guess, it makes me feel better about Cadillac’s future …. Steve better not mess this golden opportunity up.
I honestly think this is great news, I’d rather have a “car guy” be in charge of a company rather then someone with a background in office furniture or some tech company.
I know Mark still has to report to the bean counters and board but I’d rather him doing that then a lot of people.
I’m pretty sure he’s been behind a lot of GM performance vehicles the last decade.
Yes he is.
…and now for my next act, I will crash a CTS-V into the retaining wall.
JDN gave Cadillac a pedigree, he was going to beat the Germans. I’m losing interest with GM lifer’s as they want to beat the Continental.
This is a good thing for Cadillac. In spite of spinning the ZR1 on the track, he seems to have the best sense of product direction among GM leadership since the departure of Bob Lutz. I understand he drives/used to drive a CTS-Vsport as a daily driver.
Hope he focuses on making Cadillac a better luxury brand and leverages the great performance work the Chevrolet guys are doing for the V cars instead of wasting time and effort on more exclusive TT engines that increase service costs just by sheer number of engines — he may need to ruffle a few feathers, but I think loss of synergy with the rest of GM is an economic problem.
While Corvettes and Camaros got rave reviews, JDN couldn’t translate that excitement to the sedans and SUVs (aside from CTS-V which he inherited). Instead we get a promise of a CT6-Vsport and about the blandest CT4 you could imagine. Leverage the performance from Chevy and spend Cadillac dollars building the best style, feel, interior and ride on the market.
No matter how good a job “the Chevrolet guys” are doing with the V cars, Cadillac needs to be seen as apart from Chevrolet and something more that just an upgraded entry level car. In my opinion, they absolutely do need the exclusive TT engines; unique state-of-the art engines are essential to remaking Cadillac. If Reuss and JdN disagreed on that and Reuss won, then I have even less hope for Cadillac ever making a comeback.
In an ideal world, yes. In a budget-constrained reality, better they spend the few dollars they are allotted on upscale interiors, distinctive exteriors and better riding vehicles, rather than create more engine SKUs. I can only imagine the R&D lifecycle for each engine is expensive.
As a V owner myself, and having spoken to many others, I have not heard a single complaint about the Corvette-sourced engine. Have you?
It is the whole package that creates luxury.
Yes budgets are tight but in this segment the additional development is affordable.
The fact is if you own a V we know you have no issue with a Chevy truck based engine. But you are not the issue.
The issue is to get people who do have an issue paying $90K for a 4 door Camaro. These are the people you need to win over and bring to the brand if you want to expand it and not have to discount the models to get people to buy.
Cadillac needs to address all areas of the car. If you want to convince folks it is the best car then you damn better make it better than a Chevy in every way.
Too many Cadillac fans only look within and never look outside their wants and needs.
For the brand to thrive it needs to draw buyers from other luxury brands as well as those in the class below moving up.
Image is what sells here. No one needs an luxury car. But people want an enjoyable car that adds to their image. To have that image you need class leading materials, technology and quality.
Good answer Scott3 (@5:03PM). The honest truth for me is I don’t know anybody who owns a Cadillac anymore and I’ve never seen a current V Series outside of an auto show. They just don’t seem to sell where I am and I live in an area where Audis, BMWs, and M-Bs are as commonplace as Camrys and F150s. Therefore I can’t ask anybody but the fact the cars aren’t selling tells me there is a problem.
I own a German car from one of the brands listed above and part of what I like is that I know there are no cheap parts originally designed for a Malibu hiding within it. Nobody driving a garden variety family sedan has my engine. It’s smooth as silk and ultra refined and it is that way because it was designed from the outset to be placed in a higher priced car; no cost cutting was needed to meet the cost targets for a Chevy-priced model. To some that doesn’t matter, to me it does.
As far as the statement that a carmaker should use inexpensive off-the-shelf components like engines so as to allow for more luxurious appointments that the customer touches and feels, I’d consider that fake luxury. The analogy I like is of a watchmaker taking a Timex and putting a fancy case and dial on it and then saying it is comparable to a Rolex. What makes a Rolex or any other fine timepiece special is not just the case but also but also the precise, carefully calibrated internal mechanicals. In fact, those internal parts are perhaps more important to a watches value then the parts people see. This is why the backs of many expensive watches are often see-through.
If Cadillac wants to be taken seriously again and held in the high esteem they once were, I believe they absolutely need their own engines and they should be both technological pioneers and renowned for craftsmanship and refinement.
But this is exactly why Cadillac was headed down a smoldering path under JDN. The top-level economics no longer support GM acting like a bunch of different car companies with an exponential amount of engines and chassis, and completely different components. Look at the schizophrenic result when you try to take the high road: you launch a fabulous CT6-Vsport that will never scale to any meaningful sales volume (trust me) and then launch a cookie-cutter XT4 that has questionable differentiation over a Buick/Chevy, and a remaining portfolio sorely lacking any freshness. Clearly economics are driving this. The glory days of Cadillac being a completely different vehicle from the rest of GM are long gone.
Someone needs to put Cadillac on some sustainable track or there will be more GM consolidation in a few years. If Cadillac offers the best luxury interiors/exteriors and ride and figures out how to leverage the best Chevy mechanicals, I call that smart survival… if you’re looking for a boutique car business, try Tesla.
With the kind of money made on a true luxury car and higher atp the money can go to investment in more specific items for the true luxury brand.
Many board members think in terms of higher return on investment as a way to prop up the numbers on income but at the cost of image to abrand that if image is established properly would return more money.
At worst you need to take 3ngines like in the XT4 and give it more boost with a better tune to set it appart.
The V Series should have at the least better dress up vs a slightly different plastic cover.
If you want to leverage parts you make them for Cadillac then dumb them down to Chevy not make them for Chevy and then pretend you are doing your best for Cadillac.
If you expect people to pay more you need to give them more and better.
It takes money to make money.
If you are looking for luxury you should not be looking to sell to folks in the double wide.
The last Flletwood was a prime example of doing it all wrong with a rebodied Caprice as a Cadillac.
The CT6 is an example of good intent but failure to complete the deal.
Just like the first ZR1 it had the very same steering wheel as my HHR SS. That sends a bad signal. The. Vette team has corrected that as the get it and won what they wanted.
Sharing of platforms and under skin parts is going to have to happen. The key is what you do to Taylor those parts to each division.
I don’t know.
You start with “wrong” but then end with a paragraph that agrees with what I’m saying.
So building a new engine from clean sheet of paper exclusively for Cadillac is a good or bad idea? Who else does that? Maybach? Bentley? Lexus? Really?
BMN and Benz do their own engines.
Oddly enough Bentley has their own version of the VW W engine, Rolls uses BMW and Maybach an AMG engine.
The difference is none are used in value leader models.
You mistake sharing and that is were you go wrong.
It is a sin to share an value leader part with a Luxury car unless you are willing to sacrifice image.
On the other hand sharing the top V12 from BMW with Rolls is not seen as a sin due to the fact BMWs image supports performance and luxury now.
Chevy has a great engine but the Chevy line is one of value. Value in the Luxury segment as no place in image building. That is why resale sucks on all but new car buyers in this segment are not worried about that.
You appear to not get the limits of part sharing.
Case in point the Aston Martin Cygnet. That is the absolute picture of taking a value car and trying to pass it off as a high end model. What GM did in the past on many Cadillac models was not any different.
Now they did better on the CTS and Camaro but they just did not close the deal with details and focus.
GM wantsvCadillac to use parts bin hardware on door handles like the CT6. Mark wanted handles that cost a few bucks more but was rejected.
What is the first thing people touch on a car? That is your first chance to make an impression. Yet they went cheap.
The debate is the Benz really better than the Cadillac. They can be equal but Benz makes closing the door an event with a solid sound. Often it is done with foam padding on the inside. Yet the Cadillac door may be as solid but it never sounds like it.
Luxury cars that are successful attack the senses and emotions. It is not what you have but the impression it leaves on you and others that builds an image.
Just slapping on poorly hidden Chevy parts just does not work emotionally or make an impression.
You pay this much you expect more of everything.
GM has failed to answer this call.
Ok, I’m suggesting Cadillac not share door handles or interior appointments…but they can share engines.
Calling Chevy engines truck engines is silly…
Think of the ROI for the exclusive Cadillac engines in play:
1) 3.6L TTv6 – very low volume CTS-Vsport
2) 3.6L TTv6 HO – very low volume ATS-V and largely derided by reviewers for not using small block V8
3) 3.0L TTv6 – optional in CT6 but I’m sure very low uptake
4) 4L DOHC V8 – expect even lower uptake in CT6 Vsport and luxury sport
So what does that leave? 98% of Cadillacs leaving the factory with corporate powertrains, a bunch of investment in “exclusive” engines and nothing to show for it.
So do invest on better interior and exterior bits – but investing in exclusive powertrains makes little economic sense unless they are not exclusive and get pushed down to Chevy and Buick.
What my vision is this.
The TTV8 is and should be a Cadillac only engine and should be offered in the Escalade, CT 6 and CT 5.
Cadillac should take the base GM 4 turbo and make a versuion of 5neir own as the base engine. Make it more quiet, smoother and 300 Hp in base form.
The 3.0 TT should be used only in Cadillacs and would be the middle option or top option in most models less the XT4.
No need for a 3.6 tt with the two V8 models.
The 3.0 and 2.0 would be refreshed and the advanced tuned engines will not be shared with anyone.
As for investing in the rest of the car you do that too. Just doing half the package has been why Cadillac could not close the deal in the first place.
The side benefit is Chevy then could also enjoy exclusive rights to the obvious V8 of their own. Drop a flat crank in it etc.
You are half way there and that I where GM has been and you have seen the results.
Spend the money to do it right or walk away.
Even the Cimarron could have worked if they did not just go half way with it.
To do Luxury right Takes investment, commitment and focus.
Anything less fools only the people who already opted in.
1) We agree on losing the 3.6L TTv6 – and using a V8 instead – except they could just borrow the Chevy small block tractor engine – this would be strictly for sport-edition cars where power beats snobbery and value quotient ought to be high!
2) 3.0L TTv6 – yes find more applications within Cadillac, but push to Buick so they can do a Regal GN w/AWD and increase volume. Throw it in a sport edition of the Blazer, too. Why not?
3) TTv8 – this I just don’t get, especially if Chevy is building their own DOHC V8. If there is no synergy, that seems nuts. Who approves stuff like that in this day? Wasn’t the NorthStar retired last time they tried to do this?
4) 2.0L turbo 4. It’s actually down in power for Cadillac, so the XT4 has the least power in its class.
But unless Cadillac uses their own uplevel turbo 4, as you suggest, 98% of Cadillac buyers will still get GM corporate engines.
So the bigger problem to fix is the interiors, components, upscale look/feel so that the cars are competitive…
You used value in describing an engine for a luxury car.
You do not see what is wrong in that?
When you pay more you should get more.
Also get over the GN thinking that is old news it had its time and few would be happy with a sedan.
No tt blazer till they have a V XT5 with more power..
Your thinking is mostly what is what got Cadillac in this mess to start with.
Yes, value. GM can’t price on par with Mercedes because they don’t have the brand – you’re thinking about a 20yr plan to repair the brand?
And what’s more, it is hard for a division to survive in a company if it isn’t a cash cow or isn’t providing revenue synergies for the cash cow. Silos don’t work anymore.
Your utopian thinking is what got Cadillac sales in the toilet under JDN and would make the brand dissolve if it persisted.
I’m not sure where or what you have been keeping your eyes on while you are driving, but I have seen few current V-Series here and there. Mostly the CTS-V.
There Audis, BMWS, Mercedes and Lexus everywhere in every state. It sounds like that you are focusing on certain vehicles and not paying attention to everything else while you are driving.
The Cadillac exclusive V8 is coming, we all know that.
I am getting a vibe that there is a power struggle inside GM over how to handle them.
Mark and JDN were on the same page. But one got bounced. Mark has jumped in to get the plan back on track.
The question is will he be able to hold them off or will he be taken down if he stands his ground.
We have seen the same thing at Lincoln as they have one part of management wanting to turn Ford models as replacements for Lincoln with the premium line. Then they wanted to kill Lincoln. Ford ousted their last leader and Lincoln was saved but yet the fight over how to handle them. They can not decide on real luxury or just discounted luxury. Right now the real luxury guys are winning but will it last?
The truth is all three American automakers boards either forgot how to do luxury are just refuse to do it right by investing in it as they should..
“The truth is all three American automakers boards either forgot how to do luxury are just refuse to do it right by investing in it as they should”
They did not forget they are just unwilling to fully commit.
Today it is worse as they still hate to commit but now the CUV has taken over.
A luxury car cost just a little more than a value car to design and build. The added content is the main differentvas engineering etc is about the same. But they can return 70% more profit per unit sold if you do it right even with the added content and technology.
Some executives see this value others do not.
The whole reason every company has a luxury division is due to added profits. The problem is not everyone in a company agrees on how to reach them or just settle for what they get.
Chrysler is a mess. The 300 had a really good start but lack of quality and updates has rendered this Car a discount queen. They hit a home run but failed to cross the plate and now the division is at risk of dying.
scott, I disagree. Yesterday I hired a car to take me to a place with impossible parking. When I slid into the back of that Continental it was like going home. The car is luxurious. Cadillac is not even close.
My traditional Cadillacs were like skilled lovers who knew me better than I know myself. My current Cadillac? You’re cute honey but enjoy a few sessions with a professional. I don’t have the time to train you.
Susan, the back seat of a CT6 will be just as luxurious as that of a Conti, and then some.
Either way, the Continental is not long for this world and the CT6 outsells the Continental, while being a higher priced product and not being available to livery fleets (which is the XTS’ job).
All in, we can say that the CT6 won out.
Alex, CT6 is not a consideration for me. I don’t want a trans that bucks and lunges as designed.
The only thing New Cadillac makes well is excuses.
Take that new AudiA4 2.0T for a spin. Let me know what you think about that shifting.
To those not familiar with the Cadillac mindset in their glory years here is an ad from 1915.
It sums up the no compromise attitude of excellences. Please read it and understand even in the dated tone this formula still works in all aspects of life. This is about not settling to be just good enough. It is about being the best with no question.
Mark should get the Board to read this and ask them why they are not running Cadillac to this standard today.
The Penalty of Excellence
In every field of human endeavor, he that is first must perpetually live in the white light of publicity. Whether the leadership vested in a man or in a manufactured product, emulation and envy are ever at work. In art, in literature, in music, in industry, the reward and punishment are always the same. The reward is widespread recognition; the punishment, fierce denial and detraction.
When a man’s work becomes a standard for the whole world, it also becomes a target for the shafts of the envious few. If his work be merely mediocre, he will be left severely alone – if he achieve a masterpiece, it will set a million tongues awagging. Jealousy does not protrude its forked tongue at the artist who produces a commonplace painting. Whatsoever you write, or paint, or play, or sing, or build, no one will strive to surpass, or to slander you, unless your work be stamped with the seal of genius.
Long, long after a great work or a good work has been done, those who are disappointed or envious continue to cry out that it can not be done. Spiteful little voices in the domain of art were raised against our own Whistlers as a mountebank, long after the big world had acclaimed him its greatest artistic genius. Multitudes flocked to Bayreuth to worship at the musical shrine of Wagner, while the little group of those whom he had dethroned and displaced argued angrily that he was no musician at all. The little world continued to protest that Fulton could never build a steamboat, while the big world flocked to to the river banks to see his boat steam by.
The leader is assailed because he is a leader, and the effort to equal him is merely added proof of that leadership. Failing to equal or to excel, the follower seeks to depreciate and to destroy – but only confirms once more the superiority of that which he strives to supplant. There is nothing new in this. It is as old as the world and as old as the human passions – envy, fear, greed, ambition, and the desire to surpass. And it all avails nothing.
If the leader truly leads, he remains – the leader. Master-poet, master-painter, master-workman, each in his turn is assailed, and each holds his laurels through the ages. That which is good or great makes itself known, no matter how loud the clamor of denial. That which deserves to live – liveS.
It’s been a long time since anyone at Cadillac thought that way. In Cadillac’s glory years, a Caddy and a Chevy were as different as a MINI is from a Rolls Royce today even though in both instances, the parent companies (GM and BMW AG) are the same. Today an Escalade and a Tahoe are much alike as is an XTS and an Impala and all of Cadillac’s current and future CUVs. The old Cadillac wouldn’t have settled for that and because they didn’t settle they became “the luxury car leader” and their name became synonymous with ‘the best’. Today, they merely live off of their name, rather than living up to it.
Here’s to hoping someday someone at GM has the courage to change that, to add the jewels back to their crown (the Cadillac crest) and then live fearlessly again in the arena where the white light shines upon them; upon those who dare.
VSS-R RWD/AWD chassis future Cadillac sedan’s and Crossovers. LTA(4.2-literV8), LGW(3.0-liter TT V6 engine), LF4 TT 3.6-liter v6 engine. Cadillac is these only one who use these engine, who else does? Cadillac is these only one that will use vss-r chassis.
What engine’s do Bentley use now of day’s. Hint:(VAG). BMW and MB have FWD car’s as well.
Yes Rolls uses BMW. Bentley uses the W block from VW. But neither are used in economy value leader cars. They are used in top luxury models.
The Chevy engine is used on the Farm ina truck. Ok for near luxury but not the next level if you are building an image.
Benz is doing FWD but they lack a Buick or low end Audi and had to go that route. Even BMW has Mini. Note their FWD is not as warmly accepted in the American market too.
I think Mark can do it. He is a “car guy” yes that helps. I would be willing to bet he knows what he has to do but will they let him do it. Cadillac needs to make a Cadillac. And again this is just my take. I am simply done with Cadillac after owning 5. You can now buy a Chevy that is a better built, better performing, longer lasting, and more reliable than a Cadillac. Even if with the same options it is the same money, if you get the Cadillac you get screwed. Ill once again look at the simple CUE screen. We are some of the ones that actually like the looks and operation of the CUE system in our ATS. But it had, has a DEFECTIVE screen. I don’t have trouble with our GMC screens. So you pay more for what was supposed to be a better product only to find out you got sold DEFECTIVE junk. And to top it off they don’t fix what they know is DEFECTIVE.
Also I don’t want a V Cadillac, I don’t need a race car. My Cadillac is simple you would think. I want the best GM vehicle. Better interior than my Denali, better performance than any GM in that segment, better options STANDARD than any other GM, and I could care less about warranty. I want Cadillac or GM or the dealer or my mechanic to simply fix what Cadillac MORALY, and ETHECILY knows is a DEFECTIVE or MIS ENGINEERED part. Cadillac has to now somehow convince me to try another in a few years after not being able top keep me over known DEFECTS. Convince me with what? XT4. That new Blazer looks sharper all around. Look at the comments on average. If that is what to expect from the NEW Cadillac blah, sad. Put that 2.7T in something like the XT4, may be that 3.0T diesel, SOMTHING. GET SOMTHING, DO SOMETHING. Get them out. I am starting to see the new RAM trucks around here already. I am SO SICK OF you just wait, in 2025 it will be great.
The Blazer is in a different class of vehicle compared to the XT4. You should compare it to XT5.
I know its a different class. I’m just talking design, edgy.
Mark will give it a fight but he will not win all the battles.
He has been here and done this before on the CT6.
To close the deal he needs to win more hearts and minds of the board.
This is a battle of doing it right or doing just good enough. Cadillac will survive either way but more investment now will pay off in better profits in the future.
I understand the XT4 is going to not get it all but Cadillac dropped the ball here. It should have gotten a 2.0 with 300 HP. That would have set the drivetrain appart and it can be done with only a tune as I had a GM tune with 295 HP and it was limited by the transmission as it lacked the better tranny.
American, eurpoean….. I don’t even understand what it means to be an american or an european car 2day. This is all bs.
I’ll tell you what Cadillac must do. Cadillac must have the best models in each class.
Inside and out. For example, the upcoming CT5, since it is a D class car, must be better(design, quality, materials etc) than the upcoming 3 BMW, Mercedes C, Audi A4. Thats it. And it will sell. No excuses. It must not be a cheaper alternative to the german big 3, it must not be just an ok’ish like the XT4. It must be a”woooow, I want this car.” U know I’m saying? Each Cadillac model must be best in its class. Or at least just as close to the germans, as they are to each other. Thats about it.
That is why I asked above just what is an American luxury car and a European luxury and never got an answer or even a weak attempt.
That’s what I’ve been saying for years. There no such thing as an American luxury car or a European luxury car. There is just luxury cars, period. Luxury cars are cars that captivate and emotionally stir the buyer. It hits them on a level of want, not need, where price is no barrier. They don’t care when it’s from. If the car is an object of status and exclusivity, they will get it.
And yet some people insist that Cadillac is doing poorly in the market is because they aren’t American enough….whatever that’s supposed to mean.
I doubt the BMW or Lexus driver chose their cars on the basis of them not being American, and that they were bought on balance of having an aspirational product of conspicuous consumption. Cadillac would have to do the same, but it won’t be able to do if the only quality they can promote to the public is that there were founded in Detroit.
I tried telling Drew this many times, but he didn’t get it.
You can introduce reality to some folks but it is guarantee you can make them grasp it.
Note none have responsed with a real difference even one that is off base.
GMA must have a rope-tugger on the team…… looks like typical liberal censorship.
BTW companies should not express political views…. especially when most of their customer base disagrees with/ is not one. (Referring to the Caddy employees sucking each other off, waving the rainbow flag).
Because Cadillac is going where the money is, and the money isn’t where you think it is.
Every automaker is doing it, and Cadillac is doing it because it can’t afford to reject money from anyone. Besides, per capita, they have more disposable income, and no luxury automaker would ever reject or turn away anyone who has the money to obtain their cars. How the consumer swings doesn’t even enter the equation because it doesn’t matter.
But for some reason, you think it should matter to Cadillac.
Cadillac is being run as a budget brand. Only few classic exterior colors and drap interior colors WTF even Lexus have more interior colors choices