Yesterday, Cadillac announced major plans for its Super Cruise technology. The brand said it will push the semi self-driving system to all Cadillac models beginning in 2020. However, Super Cruise won’t remain a Cadillac exclusive for very long.
In the announcement, General Motors also said it will roll out Super Cruise to every Chevrolet, Buick and GMC on sale in the U.S. next decade. The introduction will begin after Cadillac expands the technology to its vehicle portfolio in 2020.
The news marks Cadillac’s first major doing since former brand president Johan de Nysschen’s departure.
“These announcements demonstrate both our intention to lead in technical innovation, and Cadillac’s place at the tip of the corporate spear when it comes to rolling out that innovation,” Reuss said.
We’d imagine Buick and GMC will be on deck first for the Super Cruise system, as their more premium price points can absorb the system’s cost. But, eventually, even Chevrolet models will boast the hands-free driving system.
Super Cruise uses advanced mapping, Lidar and a driver-attention system to provide a true hands-free driving experience. A camera keeps tabs on the driver’s eye movement and will warn drivers if they need to pay better attention to the road.
Cadillac also has plans to introduce V2X technology on a mass-market crossover by 2023. Eventually, the technology will expand across the brand’s entire lineup.