General Motors wants to extend a warm “thank you” to the United States’ first responders and will enact a special pricing discount for the brave men and women.
“Millions of men and women serve their neighbors as police officers, firefighters, emergency medical service professionals and 911 dispatchers,” said Steve Hill, GM vice president of U.S. Sales, Service and Marketing. “Not long after the hurricanes of 2017, we started thinking about ways to recognize first responders in a really meaningful way. The team came back and said first responders deserve the same new vehicle discount we offer members of the military because every single person in uniform helps protect us.”
The discount will bring a vehicle’s asking price below the manufacturer’s suggested retail price (MSRP) and will be compatibile with most other offers, per GM’s announcement on Monday.