Fiat-Chrysler Automobiles delivered its next five-year plan last Friday and with it came news of a $10.5 billion investment into electrification. It’s the first major piece of electrification news to counter General Motors’ sweeping vision of 20 new electric cars by 2023.
Our sister site, Fiat-Chrysler Authority, reported on Friday that FCA plans to initiate its electrification strategy via the Jeep and Maserati brands. For Jeep, 14 new models will feature some sort of electrification, while Maserati will go fully electrified.
To be clear, “electrification” is a broad term, and can include 48-volt mild-hybrid systems, plug-in hybrids and battery-electric cars.
FCA has long taken a “technology neutral” stance as electrification and mobility become more prevalent in the industry. While FCA remains cautious on electric cars and hybrids, it’s also leaned on GM rival Waymo as its gateway into self-driving vehicles. FCA is reportedly in talks to license Waymo technology for FCA passenger vehicles, rather than develop its own in-house technology like GM Cruise continues to do.
We won’t know which strategy will prevail, but FCA and GM continue to take very different paths as the automotive industry shifts.