The introduction of the five-door Chevrolet Cruze Hatch for the 2017 model year was welcomed by many GM and Chevy enthusiasts, along with hatchback fans and owners. Since the model’s launch, (arguably) the biggest question among enthusiasts, industry observers and pundits has been how the Cruze Hatch actually sells. The topic has become quite intriguing since Chevy doesn’t break out sales figures by body style, and has recently stopped reporting sales on a monthly basis altogether. But thanks to a new statistic directly from the bow tie brand, we now have somewhat of an answer to the riddle.
According to a short excerpt buried deep inside Chevy’s press release announcing the refreshed 2019 Cruze, the Cruze Hatch accounted for 20 percent of total Cruze retail sales in the United States in 2017 – the five door model’s first full year of production.
Cumulative Cruze sales totaled 184,751 units (sedan and hatch combined) in the 2017 calendar year, and 20 percent of that is 36,950 units. That figure, however, represents cumulative Cruze sales, which includes both retail and fleet deliveries. Typically, fleet deliveries make up about 25 percent of total GM sales volume, so we could subtract about 9,000 units from the total, leaving us with an estimated 27,950 retail sales of the Cruze Hatchback.
Keep in mind that these are rough figures, and the actual number could differ. Nevertheless, it’s nice to be able to put an officia