On June 24, the lives of women in Saudi Arabia will change drastically. For the first time, the government will permit women to drive a vehicle. And, to further support them, Chevrolet is offering its 24/7 roadside assistance program to women drivers regardless of the make and model vehicle they drive.
Typically, Chevrolet provides 24/7 roadside assistance with the purchase of any new Chevrolet complementary for four years, but the brand hopes to inspire confidence in women drivers by expanding the program to all makes.
“Safety is part of our very foundation at Chevrolet and we continuously work to find ways to deliver on this promise to our customers, their cars, and their security on the road, KSA is no different. Engrained in the Saudi community for over 90 years now, we have been a constant companion providing dependable means of transport to both men and women which is why extending our 24/7 Roadside Assistance program to all women drivers in Saudi was a natural step for Chevrolet,” Molly Peck, Chief Marketing Officer at General Motors Middle East, said.
The program includes all of the following:
- Recovery in the event of an accident
- Flat tire changes (spare installed if equipped)
- Courtesy transportation to take a driver home
- Lockout service (keys locked inside vehicle)
- Fuel delivery up to 20 liters
- Recovery from being stuck in sand
- Emergency towing
- Battery jump starts
The program will be offered for eight weeks to all Saudi women following the driving ban’s lift on June 24.
Comments
It will be interesting to see how many woman actually start to drive. I would imagine most women there would be apprehensive to drive even with the new law.
Hi,
That’s a good observation JWL, and very true. Many have told us that they will wait and many have told us they won’t drive. Check #uptome on Chevrolet Arabia’s YouTube channel.
However, Women in KSA have owned cars, and particularly Chevy’s for decades, but now they themselves can decide whether they’d like to move to the driver’s seat or not. Chevrolet is proud to have been there from the very beginning and we’re thrilled to the possibilities that this driving ban lift will bring To the Saudi community.
Sincerely,
Ronald Balit
Communications Manager – Chevrolet
GM Middle East Operations
Would a female need to be present in the rescue vehicle?
From what little I know, it seems a ‘strange’ male encountering a stranded female driver would be an issue…
Btw, if it works, Cadillac should offer the same service –
*insert offensive joke about women driving here*