No, it’s not ideal that General Motors product chief, Mark Reuss, pinned the 2019 C7 Corvette ZR1 into a concrete barrier. But, the incident at the Detroit Grand Prix at Belle Isle has a silver lining: Chevrolet earned millions of dollars in exposure from the wreck.
According to a Tuesday report from AutoGuide, Chevrolet pulled in $3.5 million worth of exposure from the crash—or 70 times more exposure than the brand earned during the weekend’s first race, per Apex Marketing Group. It hasn’t been positive press, but the fact of the matter is the wreck involved a Chevrolet splashed with the brand’s logo. And, if one believes in all press is good press, then the bowtie brand made out like a bandit last weekend.
Chevrolet released a statement following the wreck pointing to numerous factors that caused the wreck, including track conditions and the weather. But, Reuss himself offered up an apologetic statement following the crash. Reuss was not harmed in the crash, though the race was delayed by 30 minutes to clean up the aftermath.
Comments
Gee, imagine how much exposure they would have got if somebody got hurt or worse?! Guess you can buy the wrecked pace car cheap?
Track conditions and weather? Really? How ’bout lack of driver talent?
a lesson as to why you never turn off the active handling and traction control on high HP cars.
Any chance I may purchase the ZR1 with a salvage title?
it may have been a pre production car without a VIN and not street legal
This belongs in the Corvette museum…
Almost every major media had this story which means millions of eyes looking at pictures and video of the 2019 Chevrolet C7 Corvette ZR1 spinning out of control; but it’s a reminder of anyone considering buying a C7 Corvette ZR1 or anything comparable that you’ve got to ease on the gas pedal because unleashing 755 horsepower can be difficult.