Cadillac House in New York City, New York, received a makeover to celebrate LGBTQ Pride month, and the brand’s facility played host to exclusive Broadway performances.
Titled, “Tonight We Dare,” the exclusive performances celebrated the Broadway community with influencers who love theater. Guests were treated to three performances from Broadway musicals that have all—wait for it—”Dared Greatly” in some fashion. The performances compliment a host of other activities and support for numerous organizations at Cadillac.
“Culture is built on actions, and at Cadillac, we want to create a culture based on respect, inclusion and safety; a place where every person can be their full self,” said Laura Jones, Cadillac global director of Human Resources. “Doing that means public displays of support for our diverse consumers, employees and neighbors, such as the annual Pride activities in and around Cadillac House.”
At the end of June, Cadillac’s Instagram account will also feature the story of the 1969 Cadillac deVille “Stonewall Car.” The Cadillac is independently owned by the Stonewall Veterans Association and has been a cornerstone of the New York Pride Parade for decades.
Those passing by the Cadillac House will also find digital rainbow flags lighting up the collonades through the end of June. The rainbow flag was first flown at a General Motors facility in 2014 and now flies at 69 General Motors North American offices and manufacturing facilities throughout the United States, Canada and Mexico.