Here at GM Authority, we quite like the 2018 Buick Regal TourX, and it fits squarely into the brand’s “white space” motif. A more premium wagon alternative to the Subaru Outback? Sounds like a winner on paper.
In the real world, things aren’t too peachy. Jalopnik reported last Thursday that Buick corporate and dealers aren’t trying very hard to move the Regal TourX from dealership to driveway. Taking a look at the Buick website shows zero offers for the wagon compared to a handful for Buick’s other crossovers. But, to be fair, Buick also isn’t advertising any offers for the regular 2018 Regal Sportback, either.
But, according to the report, dealers aren’t exactly pushing the Regal TourX. One customer, who wanted to order a Regal TourX, reportedly had a salesperson tell them, “I don’t know why you want to order this. No one is buying these cars.” Not exactly how one makes a sale.
The dealer demanded a $1,000 non-refundable deposit and also said a credit check was in order before placing an order for a Regal TourX. That customer now drives a Subaru Outback—the Buick’s most direct competitor.