Buick has rolled out a new advertisement for the 2018 Enclave crossover SUV. This time, the brand’s ad agency steps away from “That’s a Buick?” and focuses more on what the Enclave offers.
Specifically, it’s all about family-friendly amenities. The spot focuses on a family traveling as the children in the back continue to ask questions along the way. It’s a fun play on the classic “Are we there yet?” line. Through the 30-second spot, the children ask countless questions about the car that just so happen to highlight the 2018 Enclave’s numerous features.
It all wraps up with a campsite, a bear and just a little bit of humor along the way.
Analysts have praised Buick ads in recent years for helping ditch the brand’s elderly stigma, which began with the “That’s a Buick?” spots years ago. Buick’s crossover portfolio can also take credit for the turnaround in North America. While Cadillac offers just one crossover and the Escalade SUV, Buick has built out its portfolio with the Encore, Envision and Enclave.