This isn’t your average “Ad Break,” where we normally like to step back and take a look at current advertising and marketing messages surrounding General Motors brands. Today, however, we have a question: who is Cadillac citing in this ad spot?
The video above is for a quick 15-second ad spot for the Cadillac Escalade, and around the 0:03 mark, a quote shoots onto the screen.
The best SUV ever built. And I think it’s only the beginning. – @Fortes2565
Foremost, we found it really strange Cadillac’s ad agency would simply choose a random person to cite. So, we searched for the username on Twitter to see who the quote may come from. But, the name “Fortes2565” turned up zero results. Through the power of Google, we also searched the username. The search engine returned one hit for the username directly, which linked to a rather dormant Instagram profile with six posts. None of them were related to the Escalade. Or Cadillac.
What appears to make matters worse is the video description for the ad: “The Escalade reviews are in.” Whose review? We certainly can’t trace the quote back anywhere.
Perhaps we’re mistaken, and I, the author, will stand corrected if the quote is floating around the internet somewhere. Until then, this ad spot is a disappointment from the department that pushed much better quality content as of recent.