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Jeep Wrangler Pickup Could Out-Price Chevrolet Colorado ZR2

General Motors sat in a segment of its own after re-introducing the Chevrolet Colorado and GMC Canyon earlier this decade. And as the market continues to shift toward utility vehicles, GM’s gamble paid off. We’ve also been graced with the off-road-ready 2018 Chevrolet Colorado ZR2.

But, rivals are coming. It’s more than likely we’ll see a Ford Ranger Raptor, but Jeep has a Wrangler pickup cooking, otherwise known as the Scrambler.

A supplier source has told our sister publication Fiat-Chrysler Authority that the Scrambler could arrive with a $45,000 base price. To put things into perspective, that figure rings in pricier than the base Colorado ZR2, which starts at a tick above $40,000. The Scrambler would also be some $20,000 more than a standard Wrangler SUV.

The Scrambler is thought to be 33 inches longer than a traditional Wrangler to make room for the pickup’s bed. Beefier axles should also help support greater payloads.

Production of the Scrambler may begin in 2019, though Jeep hasn’t disclosed many official details. Meanwhile, the next-generation Chevrolet Colorado is reportedly on the docket for 2022.

Former GM Authority staff writer.

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Comments

  1. “General Motors sat in a segment of its own after re-introducing the Chevrolet Colorado and GMC Canyon earlier this decade”

    Are you forgetting the long time stalwart and sales leader Toyota Tacoma? Given the choice I would hands down buy a Colorado, but GM has a lot of ground to makeup to catch the Taco

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  2. Don’t get me wrong, When it comes to pick up trucks, General Motors is the cream of the crop in my opinion. BUT I am very excited to see the new scrambler pickup.

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  3. Unfortunately I believe there will be way more hype about the Jeep than there ever was about the ZR2 Colorado. GM is to busy slandering the Blazer name to actually put effort into making an “off-road” worthy Colorado. Expensive shocks and different bumpers dont cut it for me. Especially at its price. Im sure the next generation will be better but by that time gas will be $4.50 a gallon and nobody will care. GM… the manana company. Why do it today and we can do it tomorrow?……

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    1. Based on what I’ve seen so far, the ZR2 has earned some serious off-road cred. There are a lot of guys with ZR2’s climbing rocks or jumping hills out in the dunes. Some of those jumps were big enough to bend 1st gen Raptor frames, but the ZR2 handled it with minimal issues. The upcoming Jeep truck will have just as hard of a time earning its off-road cred. Judging by what we have seen so far, the wheel base looks awful long and the ground clearance a little low to be treated as a mini-Dodge Power Wagon.

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  4. Its a competitive world out there. I just hope GM has the sprite to take on all comers and keep the Colorado competitive.

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  5. I said it before and I will say it again ,that the Chevy Colorado in order to not get stale ,to continue to make changes ,like in the engine department ! The Scrambler is going to offer more power ,with 3.0 diesel option 260 HP – 440 torque , more powerful Turbo 4 cylinder gas engine !

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    1. The Ecodiesel has been a reliability nightmare for years. Anybody that follows that engine knows that when they aren’t blowing crank bearings, they’re destroying the emissions system thanks to the Rotella T6 FCA switched to in order to prevent the crank bearing failures.

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  6. The Jeep is a cult following. You either love it to death or you hate them.

    The new Jeep truck is hard to predict. In the past they have had trucks of various kinds and none did great including the Scrambler.

    Today that could change some as the 4 door Wrangler took off when many did not think it would. But it did eat into the regular Wrangler sales too.

    They will attract some of the adventuresome types but most of the traditional truck buyers will remain where they are.

    Jeep may also take from the 4 door Wrangler base too. They will sell well but I do not see them taking much from the conventional trucks.

    The Shame is this could have been a Hummer Model under GMC if GM had handled it right. The H3 trucks still bring a good price due to large demand and low supplies. Good lower mile models can still bring $30K.

    The Jeep for many is the third car that is for play and convertible for weekends. I have many Jeep owners here at work and few use them daily.

    You are not going to see a Napa hat on one delivering parts.

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  7. The compact truck segment (S10) is wide open now, too. Why nobody fills that space is strange. All those old S10s and older Colorado’s will need to be replaced soon.

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    1. I read about the unibody trucks in the SAE magazine. They said smaller trucks are an area many are watching but many fear they will not sell enough to make a
      Profit.

      The story said they need 200k to 250k unit sold globally before it is profitable.

      It will be interesting to watch Hyundai on their move as others may follow.

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      1. The compact truck is increasingly looking like it’s gone for good. Thanks to the CAFE footprint loophole for light trucks, it’s too tempting for truck makers to just increase the size of the truck to get it to meet increasingly stricter fuel consumption and emissions requirements. People like to dream about compact trucks making a compact and they swear they would love to buy one, but I don’t think there are enough people willing to pay $30k for a much smaller and underpowered compact truck. Manufacturers surely aren’t going to roll the dice on building a compact truck.

        The best bet for those that claim they want a tiny truck should just buy a Japanese Kei truck. It’s about as close as you’ll ever get to a compact truck these days.

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  8. The Ranger and inevitable “Raptor” version (most likely with the 2.7L TTV6) are the competition GM should be watching. Such a truck would easily over power the current ZR2 and probably also cost less than the diesel equipped ZR2.

    Reply

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