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GM Canada Sales Decrease 4.6 Percent To 29,537 Units In April 2018

General Motors Company reported 29,537 new vehicle deliveries for April 2018 in Canada, a 4.6 percent decrease compared to April 2017.

Sales decreased at Chevrolet, Buick and Cadillac, while increasing at GMC.

“With another great month following upon our industry leading first quarter, GM Canada, our dealers and brands are building strong momentum with our customers across Canada,” said Scott Bell, vice president, sales, service and marketing.

GM Canada April 2018 Sales Notes

General Motors sales overview:

  • Total sales decreased 4.6 percent or 1,411 units to 29,537 units:
  • Retail sales decreased 10.2 percent or 2,120 units to 18,715 vehicles, representing 63.4 percent of total April 2018 sales compared to 20,835 units in April 2017, which represented 67.3 percent of total sales:
    • Chevrolet retail sales decreased 11.6 percent to 10,424 units
    • Cadillac retail sales decreased 6 percent to 982 units
    • Buick retail sales decreased 18.6 percent to 1,361 units
    • GMC retail sales decreased 5.9 percent to 5,948 units
  • Fleet sales increased 7 percent or 709 units to 10,822 vehicles, representing 36.6 percent of total April 2018 sales compared to 10,113 units in April 2017, which represented 32.7 percent of total sales.

Sales Summary - April 2018 - General Motors - Canada

SalesSales Mix
Total29,53730,948-4.6%-1,411100.0%100.0%
Sale TypeApril 2018April 2017April 2018 / April 2017April 2018 - April 2017April 2018April 2017
Retail18,71520,835-10.2%-2,12063.4%67.3%
Fleet10,82210,113+7%+70936.6%32.7%

Chevrolet sales decreased 6.3 percent to 17,159 units:

Cadillac sales decreased 9.3 percent to 1,131 units:

Buick sales decreased 30.4 percent to 1,406 units:

GMC sales increased 5.1 percent to 9,841 units:

Sales Results - April 2018 - Canada - Chevrolet

MODELAPR 2018 / APR 2017APRIL 2018APRIL 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
BOLT EV-37.43% 117187+40.77%732 520
CAMARO-36.04% 252394-10.52%825 922
COLORADO+25.32% 876699+32.95%2,760 2,076
CORVETTE-31.78% 219321-35.43%410 635
CRUZE-33.95% 2,6363,991-0.43%9,537 9,578
EQUINOX-25.10% 2,3013,072-7.83%7,604 8,250
EXPRESS-1.55% 381387+43.20%1,631 1,139
IMPALA-16.39% 357427+0.45%1,107 1,102
MALIBU+16.27% 879756-4.62%2,520 2,642
SILVERADO+15.21% 6,1055,299+9.05%18,855 17,290
SONIC-20.79% 442558-2.27%1,423 1,456
SPARK-13.92% 408474+17.23%1,204 1,027
SUBURBAN+44.24% 238165+180.26%1,093 390
TAHOE+34.50% 308229+34.50%1,080 803
TRAVERSE+35.16% 665492+52.63%2,120 1,389
TRAX-5.54% 460487-38.18%1,436 2,323
VOLT+47.99% 515348+28.39%1,601 1,247
CHEVROLET TOTAL-6.30% 17,15918,313+5.79%55,938 52,875

Sales Results - April 2018 - Canada - Cadillac

MODELAPR 2018 / APR 2017APRIL 2018APRIL 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
ATS-10.83% 214240-6.30%669 714
CT6-23.68% 2938-28.18%79 110
CTS-40.79% 4576-21.65%152 194
ESCALADE+27.82% 170133+25.81%507 403
ESCALADE ESV+17.39% 8169-11.68%257 291
XT5-14.58% 533624-10.34%1,734 1,934
XTS-10.61% 5966-27.19%158 217
CADILLAC TOTAL-9.30% 1,1311,247-8.11%3,556 3,870

Sales Results - April 2018 - Canada - Buick

MODELAPR 2018 / APR 2017APRIL 2018APRIL 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
ENCLAVE-18.27% 264323+31.94%1,008 764
ENCORE-14.15% 813947+13.45%2,759 2,432
ENVISION-23.23% 228297-25.46%685 919
LACROSSE-31.00% 69100-9.92%227 252
REGAL-58.44% 3277-50.19%133 267
VERANO-100.00% 0277-99.83%2 1,202
BUICK TOTAL-30.43% 1,4062,021-17.51%4,814 5,836

Sales Results - April 2018 - Canada - GMC

MODELAPR 2018 / APR 2017APRIL 2018APRIL 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
ACADIA+35.64% 548404+19.39%1,761 1,475
CANYON+12.74% 593526+16.42%1,900 1,632
SAVANA+39.38% 984706+24.76%2,293 1,838
SIERRA-1.73% 5,9476,052-5.12%18,177 19,157
TERRAIN+5.18% 1,3211,256+0.90%4,271 4,233
YUKON+9.35% 269246+48.69%1,075 723
YUKON XL+1.13% 179177+22.62%683 557
GMC TOTAL+5.06% 9,8419,367+1.84%30,160 29,615

Sales Results - April 2018 - Canada - GM Totals

BRANDAPR 2018 / APR 2017APRIL 2018APRIL 2017YTD 2018 / YTD 2017 YTD 2018YTD 2017
CHEVROLET TOTAL-6.30% 17,15918,313+5.79%55,938 52,875
CADILLAC TOTAL-9.30% 1,1311,247-8.11%3,556 3,870
BUICK TOTAL-30.43% 1,4062,021-17.51%4,814 5,836
GMC TOTAL+5.06% 9,8419,367+1.84%30,160 29,615
GM CANADA TOTAL-4.56% 29,53730,948+2.46%94,468 92,196

About The Numbers

  • All percent change figures compared to GM Canada April 2017 sales, except as noted
  • In Canada, there were 24 selling days in April 2018 and 25 selling days in April 2017

Further Reading & Sales Reporting

GM Authority Executive Editor with a passion for business strategy and fast cars.

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