As of today, General Motors is shifting OnStar’s priority to focus on safety and security. Moving forward, the Chevrolet, Buick, GMC and Cadillac brands will carry the connectivity services.
According to an Automotive News report on Sunday, OnStar will also be focused on building revenue through its subscriptions and services. However, it won’t shift what exactly OnStar does and does not offer. Instead, GM hopes the refocusing helps OnStar reach its full potential.
The entire plan is also part of a $1.5 billion goal of GM’s. The automaker hopes to expand revenue for non-core businesses in the coming years. OnStar’s vast amount of data and platform should spawn even more advances such as the Amazon in-car delivery service, or Marketplace system. GM CEO Mary Barra said, through OnStar, that the automaker is “unlocking the value” with services like in-car delivery or in-car shopping or ordering.
Meanwhile, GM vehicle brands will pick up the connectivity and technology message to rival other auto brands.
“It makes sense for our vehicle brands to be the voice of technology. It’s core to what they are,” Gerard Connell, OnStar’s director of sales and marketing, said.