A total of 142 new Cadillacs found homes in South Korea in April 2018, an increase of 29 percent compared to April 2017.
Individual model sales performance was as follows:
- Cadillac ATS sales decreased 66.67 percent to 9 units
- Cadillac CT6 sales increased 110.71 percent to 59 units
- Cadillac CTS sales decreased 46.67 percent to 16 units
- Cadillac Escalade sales totaled 20 units
- Cadillac XT5 sales increased 52 percent to 38 units
Cadillac does not market the XTS nor the Escalade ESV in South Korea.
The growth comes on the heels of lower March 2018 sales for Cadillac in South Korea, two months of record-setting sales in January and February, and a record-setting 2017. Notably, Cadillac sales grew in April while those of its corporate cousin, Chevrolet, fell a significant 53 percent.
In the first four months of 2018, Cadillac South Korea sales increased 36.54 percent to 553 units.
Sales Results - April 2018 - South Korea - Cadillac
| MODEL | APR 2018 / APR 2017 | APRIL 2018 | APRIL 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| ATS | -66.67% | 9 | 27 | -45.21% | 40 | 73 |
| CT6 | +110.71% | 59 | 28 | +62.25% | 245 | 151 |
| CTS | -46.67% | 16 | 30 | -35.56% | 58 | 90 |
| ESCALADE | * | 20 | 0 | * | 75 | 0 |
| XT5 | +52.00% | 38 | 25 | +48.35% | 135 | 91 |
| CADILLAC TOTAL | +29.09% | 142 | 110 | +36.54% | 553 | 405 |
About The Numbers
- All percent change figures compared to Cadillac April 2017 sales, except as noted
- Cadillac South Korea sales figures represent vehicle registrations rather than raw sales volume
Further Reading & Sales Reporting
- GM news
- GM incentives and offers
- April 2018 GM sales results
- U.S. GM April 2018 sales results (not available because of this)
- GM Canada April 2018 sales results
- GM China April 2018 sales results (not available because of this)
- GM Korea April 2018 sales results
- Chevrolet Korea April 2018 sales results
- Cadillac Korea April 2018 sales results
- Global April 2018 Cadillac sales results (not available because of this)
Comments
Numbers are deceiving as given South Korea’s proportional size difference to China, the sales market for Cadillac in South Korea is just slightly lower than China; but one has to think that Cadillac’s new XT4 will be popular in South Korea and China.
Good that it’s on the increase –
But doesn’t 145 units fall under the NMF category? Just asking …
This kind of “news” just fills up a slow day after the holiday and is a time waster. Alex – please don’t send this no-quality stuff.
Ron – I am somewhat curious to understand why you think that this kind of unique reporting, which does not exist elsewhere in the world, is something you have come to label as “no-quality stuff”.
Before you answer, please understand that our goal is to report the news, including sales, for every market in which GM and its various brands operate, as we feel that this kind of reporting is vital to understanding the performance of GM globally.
If the performance of this particular brand in this particular market is something that is not of interest to you, then I recommend simply skipping over the story to the content that might pique your interest more. Otherwise, there are many others who find this content useful.
Sales trends have nothing to do with what happened last month but over a 12 or 6 month period it would. Ex. you have a story for Jan” sales are down!” then next month, “Feb sales are up”! But what are the factors? Number of weekends in a month? Weather or if economic news go south for a while where most buyers will hold back until they hear good news? The last six month sales trend has increased or decrease would make a news story better than just announcing numbers.
I do enjoy most of articles from GM-Authority. I just recently signed up on Ford Authority.
George – thanks for the note.
We will try to include more perspective and explain the factors for international markets in future installments.
Here’s one such example that we just published:
http://gmauthority.com/blog/2018/07/cadillac-sales-numbers-figures-results-june-2018-south-korea/
Responding to Alex’s comment to my comment regarding low importance stories, it’s simple – we are inundated with info these days, and we trust the sites we read regularly to be good stewards of our time by including stories of significance. A country market selling 145 vehicles a month doesn’t reach this threshold. Other readers made similar comments. I do find it curious that Alex always responds defensively to anyone not in his train of thought instead of just taking it as consumer feedback. And as readers we are his consumers, spending our precious time to read his websites for which the internet compensates him. He should take his own advice and, if the feedback doesn’t suit him, just skip over it. But in the long run, if you don’t listen to your consumers, they depart, along with the compensation. I’m about to drop the Ford and FSA subscriptions because the scant info found there is not worth the effort to open and scan.