The auto industry as a whole is still grasping what just happened with the ousting of Johan de Nysschen as the president of Cadillac. The outspoken executive was, outwardly, the most ambitious leader the brand has seen in decades, and seemed committed to turn the brand around. Whether it was going to be the rebirth of an American icon or simply a German-brand alternative at the end of his 10-year plan, we’ll now never know.
The turmoil still has columnists and analysts openly theorizing what would be best for Cadillac. Columnists going as far as to say executives at GM lack vision to transform the brand, to analysts suggesting that General Motors should spin off Cadillac a la FCA to Ferrari in an IPO, or even a sale to another company.
If GM does indeed lack the proper vision to turn Cadillac around without Johan de Nysschen, then perhaps spinning it off might be what’s best for everybody. However, if new brand president Steve Carlisle and marketing chief Deborah Wahl have the conviction to maintain course with some of JDN’s strategy of building up desirable products and uplifting the dealership experience, then Cadillac might be better off within the GM fold.
We’ll take this moment to ask you, the readers, what you think should be the next major strategy for Cadillac. Should it stay? Or, should it go off on its own, even perhaps to more welcoming arms?