The Chevrolet Equinox is doing exceptionally well in the marketplace. In the first three months of 2018, Chevy Equinox sales in the United States market are up 31 percent to an impressive 82,398 units, giving it a 10 percent share of a vital, extremely competitive and growing segment. Truth be told, Chevy’s bread-and-butter CUV is showing no signs of slowing down. By comparison, Chevy’s cross-town rival, Ford, isn’t doing so well in the same segment: Ford Escape sales fell 12 percent to 67,350 units during the same time frame. But new information indicates that Ford will soon bring the heat in a big way to the compact crossover space.
Based on new spy shots of the future Ford Escape taken by our sister site, Ford Authority, the next-generation Escape will spawn two related but rather distinct models. The first will be slightly larger than the current Escape and have three rows of seating, while the second will be shorter, smaller, and sportier, and feature two rows of seats. The three-row model will have rather conservative styling when it comes to the roofline, while the smaller variant will feature a more aggressive roofline rake.
By comparison, the current, third-generation Chevrolet Equinox that debuted for the 2018 model year is offered in one size, a two-row seating setup and a rather conventional body/roof line configuration – a circumstance that might put it at a disadvantage when compared to the future Ford Escape. All that brings us to our topic du jour: does the Chevy Equinox – which has quickly becomes Chevrolet’s second-best-selling vehicle behind the Silverado – have anything to worry about when it comes to the key mainstream compact crossover segment?
It’s wort noting that Ford’s approach to the next-gen Escape isn’t entirely unique, but rather appears to copy the successful strategy undertaken by Volkswagen with its second-generation Tiguan. The German automaker offers a regular-wheelbase version of the new Tiguan with two rows of seating as well as an extended-wheelbase variant with three rows. Only the latter is sold in the United States, and sales of that model have sky rocketed 168 percent to 27,428 units in the first three months of 2018. The figure pales in comparison to the 82,398 units sold by the Equinox during the same timeframe. In VW’s defense, however, it does have a significantly smaller retail footprint compared to Chevrolet – and therefore is at a disadvantage from a sales volume standpoint.
So, does the upcoming 2020 Ford Escape post a big threat to the Equinox? Sound off in the comments.