GMC CarbonPro Truck Bed Inspired ‘Toolbox Test’ Chevy Truck Ad6
The 2019 GMC Sierra 1500 Denali will exclusively offer a carbon fiber box at launch, branded as CarbonPro, along with the dynamic split-folding tailgate, branded as MultiPro. It promises to be the most Professional Grade GMC truck yet, with a Swiss army-knife’s worth of various applications and never-before-seen usages. Meanwhile, the CarbonPro truck bed is capable of withstand so much impact force that it inspired a commercial.
It’s not easy to forget the volley that GM fired at Ford Motor Company, via a Chevrolet ad back in 2016, demonstrating the now-infamous “toolbox test.” In brief, a toolbox was dropped corner-first onto the aluminum bed of a Ford F-150, puncturing it. The toolbox was then dropped on a K2XX Chevrolet Silverado, and didn’t seem to cause much damage.
“As we were developing validation for the (CarbonPro truck bed), it actually generated a whole story board for 2016’s advertising campaign. It was based on the testing of the carbon box,” said Mark Voss, engineering group manager of pickup truck boxes for General Motors.
To keep things under wraps, Voss admitted that the CarbonPro truck bed couldn’t have a cameo in the Chevrolet in the early “Real People Not Actors” Silverado spot, but the steel bed performed well enough to make the final cut. As for whether or not a carbon fiber truck bed will launch on the 2019 Chevrolet Silverado 1500, as well as the confirmed 2019 GMC Sierra 1500, is an answer that is still under lock and key.
“The load case may put a hole in an aluminum bed. It may dent a steel bed. And it might scratch the surface of a carbon bed,” Voss continued. The current brag within GM’s T1XX truck team is that at the end of the world there are two things left on earth: cockroaches, and carbon fiber beds.
The 2019 GMC Sierra 1500 launches this fall.
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I hope GM makes Ford eat their words over having the toughest truck!
You are going to be quite disappointed, unfortunately.
What’s that smell
Is “fastyle’s Bane” about to comment?
This bed belongs on Chevrolet… I just keep thinking Like A Rock advertising again.
It would be silly for GM not to share the carbon bed and tailgate with Chevy to bring cost down. You have almost a 3 to 1 sales of Chevy to GMC.
It’s option on AT4, would like to see it opened up as option on more trims.