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General Motors Files Trademark Application For ‘GM Defense’

General Motors has filed two trademark applications associated with the terms GM Defense with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.

One application is associated with an illustration (in conjunction with a logo), while the other is for a character (word) mark.

Application Type Filing Date Serial Number
Drawing (logo) April 19, 2018 87884086
Standard character mark April 19, 2018 87883614

Both filings state that the applications contained therein will be used in conjunction with the following goods and services:

  • Batteries, electric batteries, fuel cells, battery chargers, batteries for vehicles, electric batteries for vehicles, fuel cells for vehicles
  • Motor land vehicles, namely, hydrogen powered vehicles, fuel cell powered vehicles, automobiles, trucks, sport utility vehicles, engines therefor and structural parts thereof

The GM Authority Take

Last year, we learned of General Motors’ plans to establish “GM Defense,” a military defense division intended to grow GM’s business with the United States military. Hence, these trademark filings seem to be doing something rather straightforward (for a change): securing the name of the automaker’s new GM Defense division.

It’s believed that the relationship between GM and the U.S. military began some time in 2016. The automaker then announced the fuel-cell powered Chevrolet Colorado ZH2, and the first units of the trucks were delivered to the U.S. military for testing last April. Months after, the automaker revealed GM SURUS, a concept-level fuel-cell truck platform with military applications in mind.

Stay tuned to GM Authority for more GM Defense news coverage, along with GM news.

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GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. Great news for profitability…

    Reply
    1. Just in time for the next big MIC push too.

      Reply
    2. “It’s believed that the relationship between GM and the U.S. military began some time in 2016. ”

      Do you realize GM has always been a huge military contractor, especially since WW2? Without GM, we would not have won the war.

      Great to see they are getting organized and focused. With President Trump’s promise to support our military, and he got a huge increase in funds to support our military approved recently, this bolds well for GM. Add to that Japan and other nations pledging to buy billions in American military equipment and we know there will be a lot more high-skilled jobs opening up for Americans

      Reply
      1. Silly, history didn’t exist before Twitter…….

        Reply
  2. Maybe they can bring back the EM-50 Urban Assault Vehicle!


    Reply
  3. In hindsight, It probably wasn’t a good idea for GM to sell off their defense division to General Dynamics in 2003. I assume they have to start from scratch again.

    Reply

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