General Motors has filed two trademark applications associated with the terms GM Defense with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
One application is associated with an illustration (in conjunction with a logo), while the other is for a character (word) mark.
|Application Type||Filing Date||Serial Number|
|Drawing (logo)||April 19, 2018||87884086|
|Standard character mark||April 19, 2018||87883614|
Both filings state that the applications contained therein will be used in conjunction with the following goods and services:
- Batteries, electric batteries, fuel cells, battery chargers, batteries for vehicles, electric batteries for vehicles, fuel cells for vehicles
- Motor land vehicles, namely, hydrogen powered vehicles, fuel cell powered vehicles, automobiles, trucks, sport utility vehicles, engines therefor and structural parts thereof
The GM Authority Take
Last year, we learned of General Motors’ plans to establish “GM Defense,” a military defense division intended to grow GM’s business with the United States military. Hence, these trademark filings seem to be doing something rather straightforward (for a change): securing the name of the automaker’s new GM Defense division.
It’s believed that the relationship between GM and the U.S. military began some time in 2016. The automaker then announced the fuel-cell powered Chevrolet Colorado ZH2, and the first units of the trucks were delivered to the U.S. military for testing last April. Months after, the automaker revealed GM SURUS, a concept-level fuel-cell truck platform with military applications in mind.
Stay tuned to GM Authority for more GM Defense news coverage, along with GM news.