Less than a year after leaving his former employer as CEO of Opel, Dr. Karl-Thomas Neumann has a new day job. The former Opel executive has joined Door2Door, a mobility start-up in Germany as one of two new board members and an investor.
Neumann, who is a major proponent for electric cars, said Door2Door “has a real opportunity to drastically improve the way we get around in cities across the globe. Almost every other industry is being disrupted by technology–it’s time for public transportation to get in gear as well.”
Door2Door creates software for ride-sharing services to deploy across cities. Unlike some other companies, Door2Door aims to integrate ride-sharing with existing public transportation. Thus far, Door2Door has partnered with the German cities of Berlin and Duisberg. The software also aims to promote shared usage, unlike Lyft or Uber. Many riders often travel alone; Door2Door wants to place more riders in one vehicle to reduce congestion in cities.
Neumann left Opel following the brand’s sale to PSA Groupe. It’s understood the former executive had designed a long-term Opel strategy to turn the German car brand into an all-electric offering. Reportedly, these plans were turned down at a GM meeting.