After months of rumors and uncertainty, Ford dropped a bombshell on Wednesday. The automaker announced it will “not invest” in next-generation sedans for North America. Translation: the Ford Fiesta, Focus and Fusion will soon die off.
Ford Authority broke the news, though the automaker will still bring the crossover-like Focus Activ to North America. The hatchback and sedan are goners and were once thought to be imported to the U.S. from China. The Mustang will also soldier on as the brand’s sports car.
Immediately, we ponder the ramifications this could have at General Motors. Earlier reports suggested GM was already mulling the death of numerous passenger sedans, including the Buick LaCrosse, Chevrolet Impala, Cadillac CT6 and Chevrolet Volt. More recently, reports surfaced adding the Chevrolet Sonic will exit production this year. The Chevrolet Impala is supposedly inching toward the chopping block as well.
The market has consistently moved to more crossovers, trucks and SUVs and left little room for passenger car sales to grow. However, we can’t help but recall the financial downturn when consumers moved to less expensive small cars. Fuel prices likely won’t stay low forever, either.
Time will tell how GM responds to the decision, but it appears Fiat-Chrysler Automobiles was ahead of the curve within the U.S. auto industry when it axed the Chrysler 200 and Dodge Dart.