It’s become clear that now-ex Cadillac President Johan de Nysschen and General Motors’ upper management didn’t quite see eye-to-eye. The executive’s turnaround plan for Cadillac simply wasn’t quick enough, nor producing results to satisfy demands for the here and now.
de Nysschen opened up about his departure to Automotive News in a Thursday report, and in an email, he said:
“I greatly admire and respect the GM top leadership but, in the end, I would conclude that in their opinion, I did not challenge hard enough. Accordingly, they exercised their prerogative to change leadership. It happens. It’s not personal, it’s business.”
We’ve long felt de Nysschen was a catalyst for change who would present his vision in a combative manner, and it’s exactly how he described his role at the brand.
“I saw my role to act as a change agent to challenge the status quo, in the reasoning that more of the same would not lead to a different outcome,” he said.
In his departure, he also penned a letter to Cadillac dealerships telling them they’ve all built a solid foundation for the next phase of the brand.
Although de Nysschen did not recount details of any particular clash with upper management, AN sources claimed the executive was reluctant to speed up product plans in the U.S. According to the unnamed sources, GM recognized that a brand turnaround takes time, but wanted to see a greater commitment to the present, and less emphasis on the distant future.
The executive told the publication that the top role at Cadillac was “demanding and massively energizing” role. He finally said he “loved the brand, the company and my job” and he’ll miss the role “very much.”