GM Files Trademark For ‘ZR2 Bison’16
General Motors has filed a trademark application for the term ZR2 Bison with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
Filed on April 2nd 2018, the application is assigned serial number 87859549 and is filed under the goods and services category of “Motor land vehicles, namely trucks”.
The GM Authority Take
It appears Chevrolet may have something brewing for the Chevrolet Colorado ZR2 and bison. The filing follows a previous filing by General Motors for the Colorado Bison name in 2016.
Details are few and far between, but it appears some sort of special edition Colorado ZR2 could be in the pipeline.
Chevrolet has used the “Bison” name in the past, though we doubt a Colorado ZR2 Bison will bear much resemblance to its predecessor. The Chevy Bison was a Class 8 heavy-duty truck in the late 1970s. Sales of the Bison were disappointing, and Chevrolet’s heavy truck sales ceased in 1981. GMC would continue to sell its version, the GMC General.
We’ve heard an updated Chevrolet Colorado and GMC Canyon are potentially due sometime this year or next, so we may hear and see more of a Colorado ZR2 Bison in the months to come.
Discuss the Chevy Colorado ZR2 Bison in our Chevrolet forum.
Follow our coverage of:
- Sweepstakes Of The Month: Win a 2023 Corvette Z06 Convertible. Details here.
Hopefully a V8 or turbo setup to one up the soon to be Ranger Ecoboost
Since the name is tied to a Colorado and ZR2 Colorado it may just be a trim package like the Midnight or Trailboss.
I really do not see a V8 coming here. You might see a turbo 4 at some point.
With GM looking for more MPG a V8 would not help. Besides there is more power to be found in the 3.6 if they need any.
AEV logos is a Bison. Maybe is production ready AEV Colorado Concept that was in 2017 SEMA.
With Ford bringing the “Bronco” back to life, I’m sure Chevrolet will have competition, ie., Blazer–so–a top of the line Blazer called the “ZR2 Blazer Bison” sure sound Logical.
AEV concept ZR2 please!!! 5.3 would be cake.
I wouldn’t be naming a truck after one of the dumbest and slowest animals on this planet even if they are big and I assume strong.
When GM is cutting cylinders out on a V6 to meet CAFE they are not going to add two more.
Maybe a Turbo V6 or Turbo 4 but I would not get too worked up for a V8. Even the last V8 was not a big seller. Most wanting an 8 just get the full size for the same price or less.
A limited run trim, of an already limited run modrl wouldnt hurt their CAFE requirements. The NA V6 which yes is good for [some] more power, still wont hold up against the torque from the EcoBoost. Thr ZR2 is going to need a different engine to stay not just out in front but even competitive to the Ranger Raptor
A limited run of a limited run model would not even pay for the cost to cover the development cost and testing.
Even the last time GM installed a V8 sales were very low to the point it was never considered.
Even then the V8 was in hopes of increasing sales yet they still canceled the truck.
If GM need to compete with Ford they will but it will be on 6 or 4 cylinders.
Keep in mind it is not just MPG but also tighter emissions in states setting their own standards. The smaller engine and more valves holds a greater advantage making better numbers with less tricks.
Sure it would. When they did the CTS-V wagon they had to sell 12 to recover costs
There’s room for a 3.6L DOHC-4v V6 which translates to meaning having enough space for a Chevy small block 6.2L OHV-2v VVT V8 making 420 hp @ 5,600 rpm and something special.
Fit it will there are conversations out there. But it is the many other factors that need to be addressed.
I hope I am wrong but I just don’t see an easy business case for it. Exspecially with sales doing well and the others still lagging behind.
… or you can create your own vision of a Bison here: https://www.mallettcars.com/now-taking-orders-complete-supercharger-system-for-2015-coloradocanyon-v6/
Whatever Power additions this may come with, if you get the baby Duramax you Must check out Green Diesel Engineering.
(I do not work for them or have any connection to them, btw). They do phenomenal development work on their Tunes and have one for the 2.8 which adds roughly 50 HP & 50+lb ft of Torque and improves the MPG’s while not hurting longevity. They have a great track record so check em out.
I think its awesome to see the name logo bison come back. Although i wish was saved for GM’s new venture into medium duty trucks instead of the little colorado . A little automotive history there, i like that. Hell most people didnt know it existed. Working at a GM dealer this is cool that Gm does this every now and then. Will be fun to see a part number come back and we can actually see a bison logo in person and brand new .