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Chevy Silverado Sales Increase 24 Percent To 52,547 Units In March 2018

Chevrolet Silverado sales increased in the United States and in Canada in March 2018.

Chevrolet Silverado Sales - March 2018 - United States

In the United States, Chevrolet Silverado deliveries totaled 52,547 units in March 2018, an increase of about 24 percent compared to 42,410 units sold in March 2017. The results represent the Silverado's highest March sales performance since at least 2010.

In the first three months of the year, Silverado sales increased about 6 percent to 135,545 units.
MODEL MAR 2018 / MAR 2017 MARCH 2018 MARCH 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
SILVERADO +23.90% 52,547 42,410 +5.51% 135,545 128,467

Chevrolet Silverado Sales - March 2018 - Canada

In Canada, Chevrolet Silverado deliveries totaled 6,494 units in March 2018, an increase of about 7 percent compared to 6,061 units sold in March 2017. The results represent the Silverado's highest March sales performance since at least 2014.

In the first three months of the year, Silverado sales increased about 6 percent to 12,750 units.
MODEL MAR 2018 / MAR 2017 MARCH 2018 MARCH 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
SILVERADO +7.14% 6,494 6,061 +6.33% 12,750 11,991

2017 Chevrolet Silverado 1500 Z71 exterior live at 2016 LA Auto Show 002

The GM Authority Take

The Silverado’s U.S. March sales outperformed the segment: as segment sales grew 5 percent, Silverado sales grew an even higher 24 percent. In addition, the Silverado’s growth rate was higher than all other competitors. The results place the model in second place among its competitive set from a sales volume standpoint, behind the Ford F-Series (up 7 percent to 87,011 units; see Ford F-series sales) but ahead of all other segment contenders, including:

  • Ram Pickup (down 11 percent to 41,307 units; see Ram Pickup sales)
  • GM’s own GMC Sierra Sierra, which shares the Silverado’s platform (7.5 percent to 17,082 units; see GMC Sierra sales)
  • Toyota Tundra (up 14.3 percent to 10,697 units)
  • Nissan Titan (down 11.3 percent to4,912 units)
  • Honda Ridgeline (down 28 percent to 2,690 units)

We attribute the Silverado’s stellar March 2018 sales performance to the following factors:

  1. Aggressive sales tactics by GM/Chevrolet
  2. A potential uptick in fleet and commercial deliveries

The results also put an end to the notion that the unveiling of the all-new 2019 Silverado 1500 has put a damper on sales of the current model.

Sales Numbers - Full-Size Mainstream Pickup Trucks - March 2018 - USA

MODEL MAR 18 / MAR 17 MARCH 18 MARCH 17 YTD 18 / YTD 17 YTD 18 YTD 17
F-SERIES +6.99% 87,011 81,330 +4.34% 214,191 205,281
SILVERADO +23.90% 52,547 42,410 +5.51% 135,545 128,467
RAM PICKUP -10.95% 41,307 46,384 -12.78% 103,964 119,199
SIERRA -7.46% 17,082 18,460 -16.75% 41,468 49,810
TUNDRA +14.31% 10,697 9,358 +13.34% 26,318 23,220
TITAN -11.32% 4,912 5,539 +12.65% 12,724 11,295
TOTAL +4.95% 213,556 203,481 -0.57% 534,210 537,272

The full-size pickup truck segment expanded 5 percent in March 2018 and contracted 0.5 percent in the first three months of 2018.


We are including Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - March 2018 - USA

MODEL MAR 18 / MAR 17 MARCH 18 MARCH 17 YTD 18 / YTD 17 YTD 18 YTD 17
RIDGELINE -28.80% 2,690 3,778 -27.96% 7,005 9,724

About Chevrolet Silverado

2018 Chevrolet Silverado 1500 Redline Edition exterior - 2017 Chicago Auto Show 004

The Chevrolet Silverado is a lineup of full-size pickup trucks sold primarily in North America but also the Middle East and in certain markets in South America. Slotting above the mid-size Chevrolet Colorado, it is Chevrolet’s largest pickup truck and consists of the 1500 light duty model and two Heavy Duty models – the 2500HD and 3500HD. The family will soon expand with the addition of the Conventional Class 4 and Class 5 Medium Duty trucks – the Silverado 4500 and Silverado 5500. The vehicles will be significantly larger than the Silverado 1500, 2500 and 3500 variants and ride on a completely different chassis co-developed with Navistar.

The 2018 Chevy Silverado represents the fifth model year of the third-generation Silverado. It is based on the GM K2 platform shared with other full-size pickup trucks and SUVs from GM. Though the line continues to sell relatively well, it is becoming less competitive in the marketplace when compared to its primary rivals such as the Ford F-Series as it lacks cutting-edge features such as turbocharged engines, a rugged off-road variant such as the Ford F-150 Raptor, a diesel engine option in the light duty (1500) model, and also various modern features and equipment.

2019 Chevrolet Silverado 1500 High Country - Exterior - 2018 Detroit Auto Show 002

All-new 2019 Chevrolet Silverado 1500 High Country

Luckily, an all-new Silverado is on the way that is expected to address many if not all of the issues of the K2 model. Chevrolet showed off the all-new Silverado 1500 in a surprise reveal at the Chevy Truck Centennial celebration in Texas on December 16th. The brand says that the all-new truck is the result of over 7,000 customer interviews – the most intensive research in its history. In addition, Chevy announced that the pickup will use “higher grade alloy steel” in the bed floor as well as various mixed materials that will result in a reduction in weight and improved performance. The truck will also offer an expanded amount of models for a total of eight, including the new 2019 Silverado Trailboss, with more engine/transmission combinations and more technology and convenience features. The new truck will launch for the 2019 model year and is believed to ride on GM’s new T1 platform shared with other future GM full-size trucks and SUVs.

2019 Chevrolet Silverado 1500 High Country - Exterior - 2018 Detroit Auto Show 004

All-new 2019 Chevrolet Silverado 1500 High Country

Chevy then revealed the all-new Silverado at an invite-only media event on January 13th, 2018 ahead of the 2018 North American International Auto Show. However, the brand did not share all the details about its all-new half ton truck, but did state that the model is significantly lighter (by roughly 450 pounds over the K2 model). It also showed off the eight trim levels of the 2019 Silverado 1500, and also stated that it will be available with six powertrain combinations, including 5.3L and 6.2L gasoline V-8 engines as well as an all-new inline-six 3.0L Duramax Diesel engine. The other three powertrain options have yet to be announced.

2020 Chevrolet Silverado 2500HD and 3500HD teaser

2020 Chevrolet Silverado 2500HD and 3500HD teaser

In April 2018, Chevrolet released a teaser image of the upcoming all-new 2020 Silverado HD. The truck will be revealed and launched in the 2019 calendar year as a 2020 model year vehicle. It will be comprised of the Silverado 2500HD and Silverado 3500HD models, ride on the T1 platform and share many technologies and design elements with the 2019 Silverado 1500, while being more robust and capable.

2019 Chevrolet Silverado 5500HD exterior 004

2019 Chevrolet Silverado Medium Duty (5500HD)

The 2019 Silverado Medium Duty series, comprised of the Silverado 4500HD, 5500HD, and 6500HD, completes the Silverado family.

The Chevrolet Silverado is built across the following GM plants:

The Silverado is sold mostly in North America, though it is also available in some markets in Latin America and the Middle East.

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  • All percent change figures compared to Chevrolet Silverado March 2017 sales
  • In the United States, there were 28 selling days in March 2018 and 27 selling days in March 2017
  • In Canada, there were 27 selling days in March 2018 and 27 selling days in March 2017
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500HD and variants
      • Chevrolet Silverado 3500HD and variants
    • Chevrolet Silverado Chassis Cab
  • Ford F-Series sales include:
    • Ford F-150 and variants
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
      • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
    • GMC Sierra Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants

Related Sales Reporting

GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comment

  1. 52,547+6,494+17,082 = 76,123 and I am still waiting to hear from the people who said when the current trucks came out that they would never sale and this generation is a come failure!

    Very interested in seeing what the truck sales numbers are next year when the big GM trucks (4500, 5500, 6500) get added to the sales numbers.

    Reply

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