Chevy Camaro Sales Decrease 25 Percent To 5,245 Units In March 2018
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Chevrolet Camaro sales decreased in the United States and South Korea, while increasing in Canada during March 2018.
Chevrolet Camaro Sales - March 2018 - United States
In the United States, Chevrolet Camaro deliveries totaled 5,245 units in March 2018, a decrease of about 26 percent compared to 7,052 units sold in March 2017. The results represent the model's lowest March sales performance since March 2010.In the first three months of the year, Camaro sales decreased about 23 percent to 11,792 units.
| MODEL | MAR 2018 / MAR 2017 | MARCH 2018 | MARCH 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CAMARO | -25.62% | 5,245 | 7,052 | -22.92% | 11,792 | 15,298 |
Chevrolet Camaro Sales - March 2018 - Canada
In Canada, Chevrolet Camaro deliveries totaled 336 units in March 2018, an increase of about 8 percent compared to 312 units sold in March 2017. The results represent the model's best March sales performance since March 2014.In the first three months of the year, Camaro sales increased about 9 percent to 573 units.
| MODEL | MAR 2018 / MAR 2017 | MARCH 2018 | MARCH 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CAMARO | +7.69% | 336 | 312 | +8.52% | 573 | 528 |
Chevrolet Camaro Sales - March 2018 - South Korea
In South Korea, Chevrolet Camaro deliveries totaled 18 units in March 2018, a decrease of about 65 percent compared to 52 units sold in March 2017.In the first three months of the year, Camaro sales decreased about 63 percent to 58 units.
| MODEL | MAR 2018 / MAR 2017 | MARCH 2018 | MARCH 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CAMARO | -65.38% | 18 | 52 | -63.29% | 58 | 158 |
The GM Authority Take
The Camaro’s 25 percent March sales drop kept it in third and last place in its direct competitive set in terms of overall monthly sales volume. By comparison, Ford Mustang sales decreased 5 percent to 8,632 units, keeping it in first place by sales volume, while Dodge Challenger sales increased 31 percent to 8,150 units. As such, the Camaro post the highest decrease among its two direct pony car rivals, while being handily outsold by the Mustang and Challenger.
We attribute the ongoing negative sales performance of the sixth-generation Camaro to high prices of the sixth-generation model, particularly when it comes to entry- and mid-level models. The scenario appears to have pushed price-conscious buyers to more affordable offerings from Ford and Dodge. The fact that Camaro incentives were not very attractive in March exacerbated the model’s higher pricing structure.
Chevrolet is widely expected to refresh the Camaro for the 2019 model year, and the update is expected to bring about a revised trim level structure, thereby introducing a more affordable model.
It’s also possible that various product-related issues could be preventing the Camaro from reaching its sales potential, including reduced visibility from within the cabin, a dashboard design that some might not find particularly attractive, as well as little differentiation from the fifth-gen Camaro in terms of exterior styling.
Sales Numbers - Mainstream Two-Door Sports Cars - March 2018 - USA
| MODEL | MAR 18 / MAR 17 | MARCH 18 | MARCH 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| MUSTANG | -5.35% | 8,632 | 9,120 | -14.69% | 19,164 | 22,464 |
| CHALLENGER | +30.92% | 8,150 | 6,225 | +12.23% | 17,648 | 15,725 |
| CAMARO | -25.62% | 5,245 | 7,052 | -22.92% | 11,792 | 15,298 |
| MX-5 MIATA | -34.87% | 876 | 1,345 | -41.87% | 1,966 | 3,382 |
| 86 | -30.35% | 491 | 705 | -33.67% | 1,182 | 1,782 |
| 370Z | -10.60% | 447 | 500 | -21.23% | 983 | 1,248 |
| BRZ | -15.95% | 369 | 439 | -11.45% | 874 | 987 |
| 124 SPIDER | -22.43% | 325 | 419 | -23.93% | 731 | 961 |
| TC | -100.00% | 0 | 31 | -99.30% | 1 | 142 |
| TOTAL | -5.04% | 24,535 | 25,836 | -12.34% | 54,341 | 61,989 |
The mainstream pony car segment contracted 1.65 percent in March and 9 percent in the first three months of 2018.
About Chevrolet Camaro
The Chevrolet Camaro is a family of sports cars that includes a two-door coupe and two-door soft-top convertible as well as various performance variants such as SS, 1LE, ZL1 and ZL1 1LE. The legendary nameplate was first introduced in 1966 and went out of production in 2002 as the fourth-gen model. The Camaro was re-introduced in 2009 as an all-new fifth-generation model based on the GM Zeta platform.
The Camaro is currently Chevrolet’s most affordable sports car, slotting below the Chevrolet Corvette. The current model was introduced for the 2016 model year and represents the sixth generation of the Camaro nameplate. The model rides on the GM Alpha platform shared with the Cadillac ATS and Cadillac CTS.
The 2018 Chevy Camaro represents the third model year of the sixth-gen Camaro. An midcycle refresh is expected for the 2019 model year that is said to include freshened front and rear ends as well as a revised trim level structure that would bring about a lower price point, addressing one of the biggest criticisms of the gen six Camaro. In fact, GM Authority exclusively reported on a possible introduction of a Camaro 3LT trim level, which would enable Chevy to offer the Camaro 1LT and 2LT trim levels with less equipment and at lower price points than the 2016-2018 Camaro.
The gen six Chevy Camaro is assembled for global markets by GM U.S.A. at the GM Lansing Grand River plant in Lansing, Michigan, USA.
A camouflaged 2019 Chevrolet Camaro is captured undergoing testing in Colorado
About The Numbers
- All percent change figures compared to Camaro March 2017 sales, except as noted
- In the United States, there were 28 selling days in March 2018 and 27 selling days in March 2017
- In Canada, there were 27 selling days in March 2018 and 27 selling days in March 2017
Related News & Info
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- March 2018 GM sales results
- U.S. GM March 2018 sales results
- U.S. March 2018 Chevrolet sales results
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- GM Canada March 2018 sales results
- GM China March 2018 sales results
- Chevrolet Korea March 2018 sales results
- Cadillac Korea March 2018 sales results
- U.S. GM March 2018 sales results
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Can someone please give our readers retail sales for the three pony cars for March. I no longer have access to those figures . I can tell you that the Camaro handily outsold the other two for all of 2017 in retail sales. Thank you.
US sales figures for March, 2018 are: Mustang-8.632 / Challenger-8,150 / Camaro-3,387. The Camaro has now been in last place for the entire 2018 first quarter, beaten by both Mustang and Challenger all 3 months. Sorry to tell you but the Camaro did NOT outsell “the other 2” in 2017. While the Camaro did manage to squeak by the Challenger by 3,403 units, it was outsold by Mustang by 13,926 units. 2017 US year end sales figures: Mustang-81,866 / Camaro-67,940 / Challenger-64,537.
Sorry, the March, 2018 total for Camaro is 5,245, I mistakenly entered the difference between the Camaro and Mustang totals in my original comment.
What do you expect? The Camaro is too small inside, has no visibility for the driver, the trunk is a joke and more importantly nothing but hard plastic everywhere. The last generation was a great car with good sales numbers. They took everything that was wrong with that car and made it worse. Most people are not looking for a racecar which the magazines love but people are looking for a car that’s usable and feels rich inside. This car needs a real redesign if it’s ever going to sell.
I drove a ss the other day, no they are not to small inside, no they don’t have visibility issues, no there is not a problem with the trunk, no there is not a problem with the plastic.
It’s a performance car, that’s how it should be rated! It doesn’t need a luxury interior!
It doesn’t need to be bigger it needs to lighter!
I rented a 2016 Camaro SS in LAX. I’ve owned many Camaro’s over the years, starting in the mid 1970’s. Your thoughts are mostly short sided unfortunately. The outward visability is absolutely abominable. I was very stressed trying to make lane changes on the highway, not just LA traffic to blame there. The sight-lines are horrible. The trunk is useless, and the dash design was awkward. The 7″ monitor looks like an afterthought as it doesn’t look integrated. The car however was extremely powerful and handled superbly. I’ve had a love affair with Camaro’s for many years, having owned eight in the past. As a daily driver this car is just plain unpractical. Sadly the Mustang is more practical in everyday usage.
You were stressed driving a Camaro down the freeway! That’s comical to say the least! There are zero sight problems in the Camaro if you are a good driver and you take the time to setup the mirrors. If you do this then blindspots are not a issue!
The trunk is the proper size for a performance car this size, back seat falls under the same criteria. The Camaro is not a people mover or a cargo hauler!
All people need to know about the Camaro is that it’s the fastest, handles the best, brakes the best.
Stop trying to make the Camaro into a minivan, or a cuv, or a luxury ct6!!!!
Camaro is a performance car let’s keep it that way
A test drive is not like owning it over a prolonged time or even renting it. I own a Mazda CX-3 so I know the difference between a people hauler and a muscle car, no need to be condescending. I’d put a wager that the vast majority of buyers in the market for either a Mustang or Camaro want some practicality. The Mustang offers it and the Camaro doesn’t. The Mustang proves you can have your cake and eat it too. I just tell it like it is, you are not. The next gen Camaro needs to be more practical and have better sight lines otherwise it will be buried by the Mustang and Challenger. It more than just a pricing issue that killing Camaro sales.
I have owned both a 2012 Camaro and a 2016 Challenger. Even with the older generation Camaro which I feel was bigger than the current Camaro, the Challenger easily out scores the Camaro is practicality. It is more like a fast personal luxury car with a roomy back seat and a big trunk. It also rides better although it’s not the best track car. Most people have to use their cars for day to day living, not track times.
Nobody buys a sports car for practicality and if they do then they are purchasing the wrong car! Trying to make the Camaro into something that it shouldn’t be is just wrong.
Nobody even wants to answer this question, if you need more room then why are you buying a Camaro?
Don’t worry. Fewer and fewer people are buying them every month. I’ll never buy another one with it’s poor shifting transmission and annoying rattles.
I got the chance to drive another of these great cars today and i think i might have been a bit wrong about the blind spots. I’ll take my medicine on that one. almost sideswiped one of those double tractor trailers cause i couldnt see him. Still think the Camaro is great though! It’s fastest and handles the best and breaks the best. Undisputed!
See: Mirrors and how to use them.
I’m the best at mirros but the Camaro s mirrors are kinda weak.
Its fairly well known that there is going to be re-fresh, so there are 2 camps, people waiting to see what the refresh looks like to see if they’ll like it and wait for the 2019 and people waiting to see if they don’t like it so they can buy a 2018.
That’s where I’m at. Waiting for the info on the 2019 so if I don’t like the changes, I can still order a 2018.
I also have no issues with the Camaro, except they won’t deal on them like Ford And Dodge do on their Ponies. I just got another private e-mail offer from Ford on the Mustang.
Regarding all the Camaro gripes. First off I suspect trolls and haters, and you don’t buy any pony for practicality, buy a Cruze or Civic if you want a degree of practicality. The Challenger isn’t a true pony, it is just a disguised Chrysler 300 and drives like one. The Mustang is a bit sporty, but not anywhere near the measure of the Camaro’s, all of them, sporting credentials and 1LE’s flat rule, just wish they offered the 1LE on the Turbo trim.
Im not a fan of the entire GM line up right now(with the exception of the CTSV and trucks) I own several GM’s now, a 2015 Z/28, 2012 Silverado.. and a 69 Z28, 70 Z28, and a GN.. SO my Loyalty is deep.. Nothing is better looking to my Z/28, the style and aggressive the look is second to none.. the new Camaro just doesnt have that look.. its very boring, I am a fan of the new mustang, they did a great job on that one..
RD Ruhl I want retail sales, not total sales as Mustang and Challenger put about 30% of sales into rental as compared to less than 5% for Camaro. I suspect sales to customers that really buy them is pretty close.
Denny, I Just looked at a recent article reporting Camaro fleet sales are 20% of the total, not “less than 5%” as you claim. But, even if what you said was true, it still doesn’t explain sales of the Camaro being over 7,300 units behind Mustang or over 5,800 behind the Challenger after just the first quarter. Those numbers are WAY more than any difference in fleet sales % would make. Why is it so hard for you to recognize the Camaro is in deep trouble when it comes to sales? Even GM admits there is a real issue. Especially when a design going on 10 years old, like the Challenger, is now besting it on a regular basis. I hope the GM design crew sharpens their pencils for the upcoming redesign. If not, the future of the Camaro looks bleak…