If we’re all honest with each other, Cadillac going hit for hit with A-list brands from Europe in terms of vehicle size and price has been fairly unrewarding as it was perhaps expected to be. While there’s no denying the likability of either the Cadillac ATS or Cadillac CTS, there seemed to be far too many market headwinds for the cars to get discerning Euro-brand snobs to buy them. And at the same time, they were either too expensive or too small for the money when it came to selling to American-brand loyalists that have returned to Cadillac repeatedly for their next vehicle. Add to that a historic preferential shift from passenger cars to crossover SUVs, and the brand’s product-starved lineup became one of the most vulnerable in the industry.
On the flip side, the previous-generation Cadillac CTS saw a fair bit of success. For instance, Cadillac sold over 55,000 units of the CTS in the United States back in 2011, which was its best year. In 2017, the nameplate underwhelmingly accounted for just over 10,300 units. The ATS: just 13,100 last year, compared to the 38,319 it sold in its first full year of sales back in 2013. These products deserve to sell better.
The previous-generation CTS was nearly the size of a BMW 5 Series at the time, but sold for around the price of a BMW 3 series. The Cadillac SRX crossover had similar positioning, as well. In retrospect, this “tweener” vehicle strategy proved to be fruitful for Cadillac, at least more so than what we have presently.
Without driving it, we’re still able to examine where the 2019 XT4 will fall into the fray of the most contested segment in the premium/luxury vehicle space. The chart below showcases where the Cadillac XT4 places among several of its rivals.
|Metric / Vehicle||2019 Cadillac XT4||2018 BMW X1||2019 BMW X3||2018 Mercedes-Benz GLA-Class||2018 Mercedes-Benz GLC-Class||2018 Audi Q3||2018 Audi Q5||2018 Lexus NX||2018 Lexus RX||2018 Infiniti QX30||2019 Infiniti QX50||2019 Volvo XC40||2018 Volvo XC60|
In terms of price, the 2019 Cadillac XT4 is undercut only by the Audi Q3 and Infiniti QX30. Both of which are significantly more petite than the Cadillac in terms of every dimension, especially in terms of wheelbase. The Cadillac XT4 pricing is so aggressive that it is only two thousand more than the BMW X1, which is nearly a foot shorter in overall length. The 109-inch wheelbase of the Cadillac XT4 should pay major dividends in the rear legroom department compared to other vehicles for the money. It’s more crossover for the coin. And with a new LSY engine putting out 237 hp and 258 lb-ft of torque from the start, the 2019 XT4 launches with more power than the BMW X1, as well.
Other vehicles in the segment, such as the Volvo XC60 and Audi Q5, are more proportionate to the Cadillac, but ring in a starting price that’s $5,000 to $6,000 more. It will be interesting to see how Cadillac tiers the content of the XT4, because it’s likely that the average transaction price for this entry-level luxury crossover will climb real quick.
Stay tuned to GMAuthority as we approach the launch of the 2019 Cadillac XT4, which is expected in September 2018.