Cadillac CTS sales decreased in the United States and in South Korea while increasing in Canada in February 2018.
Cadillac CTS Sales - February 2018 - United States
In the United States, Cadillac CTS deliveries totaled 886 units in February 2018, a decrease of about 3 percent compared to 913 units sold in February 2017. The figures represent the lowest February sales performance since at least February 2010.In the first two months of the year, CTS sales decreased about 3 percent to 1,548 units.
| MODEL | FEB 2018 / FEB 2017 | FEBRUARY 2018 | FEBRUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CTS | -2.96% | 886 | 913 | -3.49% | 1,548 | 1,604 |
Cadillac CTS Sales - February 2018 - Canada
In Canada, Cadillac CTS deliveries totaled 38 units in February 2018, an increase of about 27 percent compared to 30 units sold in February 2017.In the first two months of the year, CTS sales increased about 8 percent to 66 units.
| MODEL | FEB 2018 / FEB 2017 | FEBRUARY 2018 | FEBRUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CTS | +26.67% | 38 | 30 | +8.20% | 66 | 61 |
Cadillac CTS Sales - February 2018 - South Korea
In South Korea, Cadillac CTS deliveries totaled 13 units in February 2018, a decrease of about 13 percent compared to 15 units sold in February 2017.In the first two months of the year, CTS sales decreased about 16 percent to 21 units.
| MODEL | FEB 2018 / FEB 2017 | FEBRUARY 2018 | FEBRUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CTS | -13.33% | 13 | 15 | -16.00% | 21 | 25 |
The GM Authority Take
Cadillac CTS sales continue to suffer as newer and more modern competitors edge out the midsize sedan while it receives very little marketing support and Cadillac focuses on delivering its replacement.
This series of events has led the CTS family to come in fifth place (out of nine) in terms of cumulative sales volume in its segment, behind the Mercedes-Benz E-Class in first, BMW 5 and 6 series in second (with a cumulative 3,521 deliveries), Audi A6/A7 in third (with a cumulative 1,110 deliveries) and the Genesis G80 in fourth. The Volvo S90/V90 family came in fifth (with 809 deliveries),and the last three spots went to the Lexus GS, Infiniti Q70 and Acura RLX.
In addition, the CTS’ 3 percent sales decline underperformed the segment’s 11 percent growth rate.
We attribute the decrease in U.S. CTS deliveries to any combination of the following factors:
- The age of the current model: though the CTS is a solid car, it is also the oldest in its segment (tied with the Audi A6). Though its age isn’t as noticeable as that of the ATS, it is still not as competitive as its most direct rivals, the Mercedes-Benz E-Class and BMW 5 Series, both of which have recently been overhauled as all-new models. The product’s negative attributes also include various refinement items and details, such as the cabin and the powertrain (specifically the 2.0L Turbo LTG engine and any 8-speed transmission outside the V-Sport variant). The CTS does, however, excel in terms of driving dynamics, in-vehicle technology, and safety.
- Nearly no marketing support: the CTS sees extremely little advertising from Cadillac, thereby decreasing awareness of the model for potential new customers.
- The inability to retain existing CTS owners: Cadillac has not been as successful in retaining CTS customers for a follow-up purchase, either as a result of product-related reasons or being out-marketed by competitors, with customers switching to rival luxury brands in the segment.
- A lack of focus of Cadillac’s sales strategy to sell the CTS
We don’t foresee CTS sales picking up until its replacement – the CT5 – arrives in the 2019-2020 timeframe.
Sales Numbers - Midsize Luxury Cars - February 2018 - United States
| MODEL | FEB 18 / FEB 17 | FEBRUARY 18 | FEBRUARY 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| E-CLASS | +24.23% | 4,312 | 3,471 | +10.29% | 8,411 | 7,626 |
| 5 SERIES | +16.62% | 3,185 | 2,731 | +62.10% | 5,641 | 3,480 |
| 6 SERIES | +67.16% | 336 | 201 | +21.79% | 559 | 459 |
| A6 | -23.03% | 842 | 1,094 | -24.22% | 1,593 | 2,102 |
| A7 | -43.10% | 268 | 471 | -46.21% | 476 | 885 |
| G80 | -13.47% | 1,086 | 1,255 | -10.60% | 2,329 | 2,605 |
| CTS | -2.96% | 886 | 913 | -3.49% | 1,548 | 1,604 |
| S90 | +67.75% | 619 | 369 | +96.63% | 1,166 | 593 |
| V90 | * | 17 | * | * | 34 | * |
| V90 CC | +424.24% | 173 | 33 | +786.49% | 328 | 37 |
| GS | -0.37% | 534 | 536 | +5.32% | 1,009 | 958 |
| Q70 | +8.70% | 450 | 414 | -6.07% | 836 | 890 |
| RLX | +46.60% | 151 | 103 | +55.74% | 285 | 183 |
| TOTAL | +10.94% | 12,859 | 11,591 | +13.04% | 24,215 | 21,422 |
The midsize luxury car segment expanded 11 percent in February and 13 percent in the first two months of 2018.
2017 Cadillac CTS-V Sedan Carbon Black
About Cadillac CTS
The Cadillac CTS is a midsize luxury sedan family that includes the CTS Sedan, CTS V-Sport Sedan, and ultra high-performance CTS-V variant. The vehicle slots above the compact Cadillac ATS and below the full-size Cadillac CT6.
The current, third generation CTS was introduced for the 2014 model year. The vehicle is based on the extended-length wheelbase variant of the GM Alpha platform. The same platform underpins the sixth-generation Chevrolet Camaro while a shorter variant of the same architecture underpins the Cadillac ATS.
For the 2018 model year, the CTS gets a new exterior color, an automatic heated steering wheel, the all-new CUE 3.0 infotainment system, and the deletion of the Carbon Black Package. The vehicle is expected to be replaced by an entirely new, next-generation model called Cadillac CT5 for either the 2019 or 2020 model years. As such, the 2018 model year CTS could be the last year of the current, third-gen model.
The Cadillac CTS is built exclusively at the GM Lansing Grand River factory in Michigan operated by GM USA. The vehicle is currently not offered in China, which will likely change for the CT5, since we expect a GM China factory to build the CT5 for the Chinese market.
About The Numbers
- All percent change figures compared to Cadillac CTS February 2017 sales, except as noted
- In the United States, there were 24 selling days in February 2018 and 24 selling days in February 2017
- In Canada, there were 24 selling days in February 2018 and 24 selling days in February 2017
- CTS sales include Cadillac CTS Sedan, CTS V-Sport Sedan, and CTS-V Sedan
- E-Class figures include Mercedes-Benz E-Class Sedan, E-Class Wagon, E-Class Coupe and CLS-Class
- BMW:
- 5 Series figures include BMW 5 Series sedan and 5 Series Gran Turismo
- 6 Series figures include BMW 6 Series coupe, 6 Series convertible, 6 Series Gran Coupé and 6 Series Gran Turismo
- Though they are split out on the sales chart, we count these models as a single model given that they are all mechanically related and target similar customers
- Audi:
- A6 figures include Audi A6 and S6 – see Audi A6 sales
- A7 figures include Audi A7, S7 and RS7 – see Audi A7 sales
- Though they are split out on the sales chart, we count these models as a single model given that they are all mechanically related and target similar customers
- Q70 figures include Infiniti Q70 and Q70L
- Volvo S90, V90, V90 CC include:
- Volvo S90, the sedan variant of Volvo 90 series – see Volvo S90 sales
- Volvo V90, the wagon variant of Volvo 90 series – see Volvo V90 sales
- Volvo V90 CC, the ruggedized wagon variant of Volvo V90 – see Volvo V90 Cross Country sales
- Sales figures for the Jaguar XF and Maserati Ghibli, which compete in the midsize luxury car class, are not included since Jaguar does not disclose sales by vehicle line
Related News & Info
- GM news
- GM incentives and offers
- Cadillac CTS information
Related Sales Reporting
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac CTS sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- Running Chevrolet sales results
- February 2018 GM sales results
- U.S. GM February 2018 sales results
- U.S. February 2018 Chevrolet sales results
- U.S. February 2018 Cadillac sales results
- U.S. February 2018 Buick sales results
- U.S. February 2018 GMC sales results
- GM Canada February 2018 sales results
- Canada February 2018 Chevrolet sales results
- Canada February 2018 Cadillac sales results
- Canada February 2018 Buick sales results
- Canada February 2018 GMC sales results
- GM China February 2018 sales results
- Global February 2018 Cadillac sales results
- U.S. GM February 2018 sales results
Comments
Cadillac President Johan de Nysschen getting his wish so that seeing a Cadillac CTS will be like a Loch Ness monster sighting which is another reason why General Motors needs to consider replacing de Nysschen with someone like Chevrolet Cruze Chief Engineer, Martin Hayes, because there’s absolutely nothing wrong with wanting to sell as tens of thousands of the CTS sedans each month.
Do your comments make sense to you? Because they don’t make sense to anyone else…
You’re mis-interpreting JdN’s comments, by the way.
No one ever said he doesn’t want to sell as many possible. But it’s also possible that he doesn’t want to give these cars away the way BMW gives away the 3 series with huge incentives and its dealers “punch” extra units only to be awarded sales bonuses.
Still seems like you (and many others) don’t really understand what jdn’s role is at Cadillac, and it’s much bigger than a single generation of product like the CTS.
PS: Cruze sales are in the gutter. This generation of the car is actually a disappointment compared to the first generation model, but that might not be entirely the fault of its chief engineer.
“because there’s absolutely nothing wrong with wanting to sell as tens of thousands of the CTS sedans each month.”
There is something wrong with selling tens of thousands of the CTS sedans each month. If GM sold tens of thousands of the CTS sedans each month, they’d satisfy the demand for CTS sedans too quickly, and then demand would stop. If the demand slows to a crawl, the car stagnates in the market.
It’s the same problem with the Lincoln Continental.
Price it a luxury product too low so that’s it’s too accessible.
Unit production rates are high.
Satisfy initial demand too quickly.
Used market saturated with too many used models.
Used models deprecate quickly.
Buyer chooses used instead of new.
Nothing to sustain the plant capacity when demand dies off.
Shifts get cut back.
Management stops production.
Workers get laid off.
Plant risks closure.
Hold on, The CTS is outselling the new Volvo S90? Wow!
Right! Pretty good for the oldest model in the segment (tied with the Infiniti).
Johan de Nysschen is a leader who dares greatly. He has allowed for no advertising or promotional support for a good looking, well designed, competitive product while basing Cadillac’s future on a Malibu derived CUV that can’t even claim groundbreaking or original thought behind the taillight design. No wonder CTS sales are so weak, even Hyundai’s G80 is outselling it by 50% so far in 2018. That’s got to be with about 10% of Cadillac’s number of dealerships. Pathetic.
It takes a masterful troll to complain about derivative styling and then benchmark a vehicle against a Hyundai Genesis G80.
Precisely, vorg.
Also, Daring Greatly might mean focusing on the next generation of product like the CT5… despite having a decent model like the current CTS in the lineup.