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Buick Cascada Sales Decrease 16 Percent To 417 Units In March 2018

Buick Cascada Sales - March 2018 - United States

In the United States, Buick Cascada deliveries totaled 417 units in March 2018, a decrease of about 16 percent compared to 498 units sold in March 2017. The results represent the lowest ever March sales performance for the compact convertible. By comparison, the model accounted for 299 deliveries in February 2018, 202 in January 2018, 408 in December 2017, 312 deliveries in November, 350 in October, 284 in September, 364 units in August and 422 in July.

In the first three months of the year, Cascada sales decreased about 36 percent to 918 units.
MODEL MAR 2018 / MAR 2017 MARCH 2018 MARCH 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
CASCADA -16.27% 417 498 -36.34% 918 1,442

2017 Buick Cascada Sport Touring Sport Red exterior live at 2016 LA Auto Show 005

The GM Authority Take

Buick Cascada sales continue to fall, a circumstance that we attribute to the following factors:

  1. The age of the current model, particularly in the in-vehicle technology department.
  2. The potential saturation of the market for non-luxury convertibles, a segment that includes a redesigned Mazda MX-5 Miata, Fiat 124 Spider and Audi A3 Convertible
  3. The ongoing shift in consumer purchase patterns that favors CUVs and SUVs over other vehicle types like sedans, coupes and convertibles

Even so, the addition of the Cascada to the Buick lineup was meant to fill “white space” for Buick for the purpose of changing the brand’s perception and attracting new-to-brand customers. Figures released by Buick show that the Cascada has been successful in doing just that, with nearly 70 percent of Cascada customers being new to GM.

We expect Cascada sales to continue decreasing in the coming months as long as the crossover craze persists, Buick doesn’t offer significantly attractive incentives, or update it with new technologies.

2017 Buick Cascada Sport Touring Sport Red interior 002

About Buick Cascada

The Buick Cascada is a compact convertible. The current, first-generation Cascada was introduced for the 2016 model year. Essentially a rebadged Opel/Vauxhall Cascada, the vehicle is based on a variant of the GM Delta II platform shared with the Opel Astra and first-generation Chevrolet CruzeChevrolet Volt and Opel Astra J.

For the 2018 model year, the Cascada received three new exterior colors, two new convertible top colors and expanded availability of the Dark Effects Package. For the 2019 model year, The Cascada gets two changes: the removal of the Carrageen Metallic exterior color and newfound ability to get the Sport Red exterior color without getting the Dark Effects Package. In addition, the Light Neutral seats with Jet Black accents become newly available with the Sport Red exterior color.

The Buick Cascada is built exclusively at the GM-Opel Gliwice, Poland factory operated by GM/Opel Europe, which is now operated by the PSA Groupe as a result of GM selling Opel and Vauxhall in 2017.

About The Numbers

  • All percent change figures compared to Buick Cascada March 2017 sales
  • In the United States, there were 28 selling days in March 2018 and 27 selling days in March 2017
  • In Canada, there were 27 selling days in March 2018 and 27 selling days in March 2017

Related Sales Reporting

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GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. Cadillac should take custody of the Buick Cascada.. shoehorn the new 550-horsepower LTA Twin-Turbo 4.2L DOHC-4v V8 and a 10-speed automatic transmission.

    Reply
  2. The car is just akward looking. Too wedgie looking. GM Styling needs some new ideas.

    Reply
  3. I have a feeling this is the last year of the Cascada. I traded mine after 18 months for a 2018 Audi A5 Convertible. GDV is right about the wedge design. I would joke that skateboarders loved the ramp. Alex has a point about CUV’s and SUV’s, but they are not usually convertible shoppers. My take is the current styling and the fact that you can purchase a Ford Mustang or Chevrolet Camaro for about the same money and have a better resale value at the end.

    Reply
  4. Need to put it out of its misery. Could ship a month’s requirement over on a kayak!

    Reply

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