Breaking: Johan de Nysschen Suddenly Leaves Cadillac *Updated*
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Cadillac President Johan de Nysschen has suddenly left the brand, as first reported by Cadillac Society. The executive joined the brand in 2014 and has headed up its operations since then.
Taking de Nysschen’s place will be Steve Carlisle, President and Managing Director of GM Canada. As part of his appointment, Carlisle was also named GM Senior Vice President. Replacing Carlisle at GM Canada will be Travis Hester, currently vice president, Global Product Programs.
Carlisle will report to GM President, Dan Ammann, while Hester will report to GM North America president, Alan Batey. All appointments are effective immediately.
de Nysschen did not provide comment for the General Motors announcement, but Ammann said the following of the now-ex Cadillac chief:
We appreciate Johan’s efforts over the last four years in setting a stronger foundation for Cadillac. Looking forward, the world is changing rapidly, and, beginning with the launch of the new XT4, it is paramount that we capitalize immediately on the opportunities that arise from this rate of change. This move will further accelerate our efforts in that regard.
On his appointment to the top role at Cadillac, Carlisle said, “The potential for Cadillac across the globe is incredible and I’m honored to be chosen to be a part of mapping that future. I look forward to building on our current momentum as we continue on our mission to position Cadillac at the pinnacle of luxury.”
Update: de Nysschen has broken his silence and spoke with Bloomberg for a brief phone interview. He told the publication his exit was cordial and there was no single argument that led to the sudden departure. Without going into detail about the matter, he said, “We agree to disagree and we move on. There wasn’t a fight. Let’s call it philosophical differences.”
This story is breaking and we will update it with additional information as we receive it.
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Here we go again.
The leadership at Cadillac has been a revolving door. This has been their greatest issue.
I hate to see another insider come in as they are always intimidated by the GM board. This leads to cost cutting and short cuts that lead to poorer models.
GM treats Cadillac leaders like the Cleveland Browns treat Quarterbacks.
Any word on sexual assault allegations? Not being funny, many CEOs and politicians are suddenly resigning these days because lots of secrets are being exposed. Too sudden to be planned or expected.
As a Browns fan, well put!!!
Cadillac is becoming a joke.
JDN doesn’t respond well to consumer demand…He wants to shove $100K+ sedans down our throats…
I would agree with this. Johann knew Cadillac needed to be separate to be better, and that “good enough” wouldn’t cut it.
Hiring a company man back in to that position means the 2021 Cadillac Malibu, maybe you’ll get some plastic chrome tipping on the window switches, if you’re lucky, to trick you in to thinking you’re driving a real luxury car.
And enough with the “he turned his back on what customers wanted”. He gave the enthusiasts the V cars, and committed to making more of them. He came in to a portfolio full of entries in the slow-selling sedan segment, and planned to consolidate them, while greatly expanding the crossover portfolio. He promised (though we can’t really know for sure now) a grand flagship that would “stun the world”.
Performance cars for enthusiasts, more crossovers for mommies in the mall parking lot, flagship for rich people. How is this not exactly meeting the demands of the market?
He acknowledged the need for improved quality. He acknowledged the DIRE need to improve interiors (and said in a recent interview, it couldn’t happen overnight). He acknowledged brand snobbery, and devoted resources to improve the brand’s image.
He understood the Corvette V8 was very powerful but did not have a refined-enough characteristic for a luxury brand, and thus Cadillac needed its own. I can’t tell you how much that understanding alone elevated my opinion of him. I have a current generation BMW 750; I can tell you refinement is as important, or more important, than horsepower for a car like that and a buyer like me.
Without making too blanket of a statement, I would wager most people who think the Corvette V8 is perfect for a Cadillac are not in a position in life to buy a new Cadillac anyway. There is a disconnect between what “internet car people” think Cadillac needs, and what fickle, discerning, snobby customers actually want. Johann at least understood the latter and how to balance it against the needs of the market.
Some people will cheer that this means Cadillac will finally build a massive floaty barge with tufted velour interiors and cheap plastic, return to Detroit, and make “American” cars for “American people” (whatever that means), and sell it to you at a bargain!
I’ll tell you what it means. It means Chevy-based vehicles with GM parts-bin interiors, and cars for a customer base that’s dying off faster and faster every day, all on the cheap so people who have no idea what luxury, style, fashion, or taste are can afford one and continue to drive the brand image in to the ground.
Granted, I’m exaggerating, but tell me that wasn’t the strategy for decades that got them in to this mess in the first place.
I also allow the possibility of HR misconduct; when a high profile exec leaves abruptly like this, that’s often a reason these days. In the absence of that, I have to think it was the bean counters at GM winning once again; it’s just a shame Mary Barra let that happen.
You just wrote the best break down of the Cadillac situation!
+1
Cadillac will end up selling high end Avenir-like crossovers. This is the market that is rapidly growing, and I doubt GM wants to spend additional billions waiting for a US image change that most keenly impacts the shrinking sedan market.
GM has watched Lincoln do it’s transform on the cheap. Lincoln is far from a sales champ but Cadillac has already spent a decade spending billions to transform the brand. At this rate 25,000 units monthly plus China will satisfy management.
GM has become an increasingly capital expenditure conscious company under Mary Barra and Dan Amanan. Many if not most decisions currently being made are not based on long-term strategy but instead elevating stock price to $50 a share. They quit growth ready India due to accomplish this and such thinking certainly affectes Cadillac.
Five SUVs and two cars makes Cadillac a winner for General Motors regardless of global perception.
DREW WINS !!!!
Congratulations, Sir Nostradamus.
Thanks Old Trombone. I did feel a bit lonely in my opinions here, for quite a while. Congrats to the GM board for eventually seeing what I thought was obvious. And good luck to Mr. Carlisle; he has the right background, I hope he has the right vision.
Drew on que!!!…..
JDN to head Opel for PSA’s Tavares (you heard it from OT first)
Indeed, absolutely this. Drew and smooth riding Cadillacs, for the win.
DTS and XTS for the win. What people want when they think of “Cadillac” are smooth riding, flashy boulevard cruisers. The numbers do not lie and I’m sure upper management seen the writing on the wall. One of the most important aspects of success is timely cyclical trends before they happen. The trend of cars riding and feeling like BMWs is coming to and end, quickly. In fact, that is so 90s. I kept saying a new trend is happening and big classy smooth riding cars are back in the luxury realm.
Drew you have been vindicated, you own these comments, sir. +1 to you.
Enjoy your DTS and my favorite Cadillac, the XTS was always the dark horse competitor.
Also if I happen to double post, sorry, the comment section wasn’t quite working for me.
Also, maybe we’ll finally get some super cool XTS commercials on television, finally. Marketing is everything, but even without any whatsoever, the XTS still dominated. I want a new XTS commercial, filmed at night, use Sade’s – No Ordinary Love instrumental version please as background and to set the mood.
Worst notice for Cadillac…..i shocked
Because money destined for Cadillac?
It has to be Pinnacle related. Johan did to Cadillac what Jac Nassar did to Ford with “Blue Oval”. Just make great exciting cars and market them well. The rest will take care of itself.
This saddens me as I lime Cadillacs newest vehicles and give him credit for them.
Interesting. Wonder what led to this and what it means for Cadillac going forward. From Ammann’s statement (especially last line) it almost seems like Johan wasn’t quick enough in turning things around. While we have had to wait it does take time to design and engineer a great car, not to mention testing and production ramp up
I was thinking the same thing. JDN probably wanted Cadillac exclusive engineering, but GM was tired of waiting. This probably means we’ll be seeing more parts bin vehicles as GM just pushes out “good enough” cars.
It is completely embarrassing what GM has done all these years with Cadillac
Sadly, I think you are correct. Cadillac deserves exclusivity and now that idea might be shelved.
And here I was thinking Barra & Co. we’re on board to give Cadillac the funding, independence, and time it needs to turn around. Barra especially should recognize they can’t keep reaching in the parts bin because she’s been at GM her whole career and lived through the times when Cadillac was a shell of its former self, and still is. As much as people didn’t like JDN I liked him because he was brash and unapologetic. Had he stayed on I can only imagine how stunning the upcoming Escalade and Escala flagships would be. Let’s hope GM is still committed.
Not sure Mary and Mark had much to do with this. Cadillac issues almost always lead back to the board.
The board has final call even over Mary.
But let’s first wait to see if the truth leaked out.
With the exception of the new “Hot-V” V8 engine…
As opposed to those completely “bespoke”(God I f**king hate that word) Audi’s and Lexus’ which share no parts of platforms with lesser cars from the same manufacturer ……..right?
There goes Cadillac. The first real leader of the brand that made an effort to break away from traditional GM limitations and actually try to set it up like a top-notch luxury brand. You need a luxury brand executive to run Cadillac, not another GM insiders that has moved all around. I had high hopes for Cadillac after seeing JDN’s work, but now that’s over. How long until we are back to complete badge swaps from Chevys?
I mentioned somewhere that to call their flagship a CT6?? was a big mistake. I sat in the CT6 and thought it was too tight a fit but then again I’m an older guy. I didn’t sit in the XT4 but it looks nice even though I wouldn’t buy one. I like the ATS, ah if it only had another inch or so of headroom, lol. I could do a better job with their product line! GM give me a call, lol!!
Wow just wow. Say this isn’t so.
I hope I am completely wrong but this completely wreaks of Bean Counters getting their way within GM once again. If that is the case, Cadillac is done. Will never become anything more than a novelty Luxury Car maker.
Unreal.
Lets not discredit the GM board yet…I dont think after all that work Mary Bates would allow Cadillac to fall again. Just like Ininfiti I think Johan set a pretty good tone for Cadillac moving forward. And do remember that without Johan we did get great product like the CTS and ATS. I think the Cadillac Team know what they got to do. And Johan just helped in setting that course.
I can’t speak for anyone else here but, with the designs that they’ve released recently, they’ve done well and it’s made me start pinching the pennies so i can afford a down payment on a CT6 V-Sport in a years time. Johan and the designers of Cadillac have really inspired (although not a fan of the XT4) and I hope Cadillac stays on course. Hope he lands on his feet somewhere and that nothing terrible happened behind the scenes.
I can already see the crybaby rants……”he was the worst guy that ever ran Cadillac and he was trying to turn everything into a BMW and they all wished he was gone”……now that he’s gone, ” he was the only person that could have saved Cadillac and now Cadillac is doomed without him waaaaaaaaaaah waaaaaaaaaaaahh”
If he was so great why did sales fall? There is no way he could do the job. Anyone could see that from the start. Now after a loss of four years the truth is out!
It is too soon to comment on the why. But from this point they need not to repeat past sins of cost cutting and coming up short.
I know Mary and Mark in the past has supported JDN. Even they could not over rule the board if they wanted to force the issue.
JDN did slap the board in the face when he moved to NYC. It was all in the fact he wanted them not to meddle.
Here is what I fear. The CT6 was a car overseen by Mark Reuss while there was a void of another leader that left abruptly. Even with Marks fighting for what was right he was forced to accept lesser funding and product and the result is a decent car but not one that it needed to be.
GM needs to avoid this again of they have just wasted a lot of time and money just to be a Lincoln competitor for life.
Anyone who knows how the market works knows it takes 5 years for totally new product and it can vary based on what platform it is on and when GM can get it into production. GM still has to work in the GM system even being independent.
We may never know what happened as often when these things take place the non disclosure issues come in and everyone parts politely and silent.
The GM board is the main part of the old GM still in place and they need some new faces there.
“Even they could not over rule over the Board” Let’s not forget who the Chair of the Board is, Barra. She has the highest authority in the company. If he was forced out you can at least point part of the decision making on Mary.
She may not have been given a choice. The board votes and she has to act.
If there are more board members against her she can only do as they wish or she could be removed.
For sure she was part of this but she may not have agreed to it.
Let wait just to see why this happed before we Blame anyone. In this climate JDN may have said someone in the office looked nice and HR had to remove him.
I liked the direction Cadillac was going but I think it may not have had the “sense of urgency” that was required. The refresh of the CT6 looks great but the real test was the XT4 and while I think it will do well in the market, it didn’t do enough to separate itself from it’s competition.
Additionally, we have no idea what may have happened from a Human Resources perspective…as suggested earlier, sudden C-Level departures are often tied to HR violations. Time will tell.
He was there for 4 years. So what new things really happened? The XT4 was probably in the process of being thought up anyway. the naming structure changed which was stupid. XT5 should have stayed SRX. Leave the ATS, CTS bring back STS and go from there or just bring back names. Moving Cadillac to New York City is a waste of Money. They moved it to a city where most people don’t own a car and if they travel they rent a car.
He did nothing for Infinity at all, their cars aren’t attractive, they look all the same and their reliability is not great. So I’m glad he gone and they have a person who has a proven track record at a company he has been employed with for years.
So well said!
I was mixed, I liked that he was an outsider, but I think that he too often thought “what would Audi do?” whenever he was presented with a plan for Cadillac. The naming scheme I was “meh” on, I didn’t hate it, and I understood it( I don’t know how people were always confused by it), I like heritage names, but I understand that they come with baggage too. I like that there is now going to be a V8 in at least one non-V sedan, though again, a new Cadillac V8 had been in the works before JDN joined Cadillac.
I honestly don’t like the XT4, it looks like a CRV, I really think they could have upped the styling on it more.
Noooooooooooooooo. Bean counters are back again?????? *uuuuuuuuuucckkkkkk…
I really hope JDN’s projects(CT7 – coupe, CT8, XT7,XT8) won’t be cancelled. And I hope RWD plans won’t be cancelled too.
Why? Just why. MCE CT6(JDN’s influence) gave me such a big hope. And now again.
Listen Cadillac, don’t *ucking cancel his projects.
Note to Steve Carlisle. Don’t unpack you won’t be staying long. I am not being mean, it’s just I can see the future. Tonight’s lottery numbers 1 9 17 22 23 39.
That was easy to see coming. GM doesn’t tolerate losses and JdN wasn’t delivering. I’ve said repeatedly that he wouldn’t last only to be downvoted and derided.
Wouldn’t surprise me to see all his plans dismantled too and future Cadillacs to return to FWD and to a more badge-engineered Chevrolet-type strategy. I hope not because I think in many ways, JdN was on the right track but the notion that GM was going to tolerate another ten years of losses to rebuild the brand was simply never going to happen.
I suspect that the way Cadillac was again upstaged by Lincoln in New York was a kind of final straw. Aviator stunned while Cadillac’s much hyped “first ever” XT4, the first JdN product, was a big dud.
So Cadillac again starts over and will shift direction. Here’s to hoping that someday they’ll figure it out.
“Wouldn’t surprise me to see all his plans dismantled too and future Cadillacs to return to FWD and to a more badge-engineered Chevrolet-type strategy.”
Ohh, please God nooo. Please nooo.
“Wouldn’t surprise me to see all his plans dismantled too and future Cadillacs to return to FWD and to a more badge-engineered Chevrolet-type strategy.”
Because thats what Cadillac had before JDN? Because Cadillac wasn’t making RWD non-Chevrolet rebadges for a decade before JDN?
You either are blatantly dumb/ignorant and bitching for bitchings sake, know nothing about Cadillacs line up or probably a mixture of both……
The board has just as much responsibility to bare the blame as JDN on being outshined by Lincoln at the auto show. The board has oversight of the whole company and probably restrained things that Cadillac wanted to do. Recall the article about the Caddy team fighting for funding on the lighting elements of the XT4.
Kyle, the board can’t be blamed for JdN losing the spotlight to Lincoln at the NY auto show. The XT4 was supposed to be JdN’s first real project, it was supposed to show everyone what he could do. GM gave JdN $12 billion to draw upon. GM wanted a sub-SRX (or XT5 as Johan renamed it) fast, but JdN said he was taking his time to get it right. Then it turned out to be a mediocre car that seemed more in line with a Chevrolet than a luxury car, and far from being worthy of the Cadillac name.
As to the story about JdN’s team fighting over the taillights, they basically got what they wanted, but it had to fit into the budget. I don’t particularly like the XT4 taillights (the front lights are good), especially since they remove one of the last style vestiges of the brand, which is Cadillac’s classic vertical taillights.
I think Cadillac’s team should have kept the XT4 looking like a Cadillac, but should have spent more time and money making the interior luxurious, rather than cheap plastic everywhere, exposed front cupholders, etc. Also the front legroom is far too small for a Cadillac, or even for a mid-range Chevy. Maybe JdN’s team was focused on the wrong parts of the car, rather than deprived of funding by GM. Or maybe the XT4 just shouldn’t exist under the Cadillac name. But if it took the XT4 to get rid of Johan, then it’s worth something at least.
I think the tail lights look too much like a CRV……
And surprises no one…I have parroted that he wouldn’t last multiple times in past GMA articles about JDN; to my surprise some of you who are big Caddy fans actually agreed with me…
Interpretation: More cross-overs now! Cadillac is still 12-18 months away from a full-size cuv which is something they need now. For the US market they need a rebadged Enclave to bridge the gap. Exclusivity is not the priority here, it’s sales and profits.
Unfortunately this is true
GM does not have the platform ready yet so Cadillac has nothing to put the Escalade on till it arrives.
Cadillac while working to be independent are still reliant on GM platforms and their schedules. The Chevy, GMC and Cadillac all will arrive around the same time.
Same with the CUV models as they have to wait their turn and even plant integration. You just don’t toss in a new model on a plant line when ever you want. You have to work with, GM, the plant, the suppliers and more to get it all timed up to make it work.
In come cases too they would also like to get a year in with the Chevy models first to make sure quality is up before you sell the Cadillac built on the same line.
Hurray! Hiring him was the worst mistake ever. He has no concept of what Cadillac is. Trying to make it a German car company and moving the office to New York was FOOLISH! Cadillac was named after the founder of Detroit. And if his ideas were so great why are sales down? Simple. His ideas were wrong. He started to learn but Cadillac could not afford the four years and the move to New York to educate the man.
Wtf are you talking about? Look at the MCE CT6. Look what hes done to a boring and dated looking CT6. He has turned a dated looking car to a “wow” car with only refresh. If not JDN Cadillac would have been just expensive Chevys.
Oh, wait. Its not late for GM to ruin all his projects. *ucking hate GM and their Ucking bean counters.
I don’t doubt that MCE for the CT6 was probably already planned out when it came out in 2016, similar to how the 2019 Camaro SS re-style was already hiding in plain sight on the Transformers car in 2016. I any event , its not like jDN styled the car himself, its an ok refresh, but I liked how the current CT6 looks to and don’t find it dated at all, in spite of what you claim in your rant.
What Cadillacs were “expensive Chevys” before JDN, save of course for the Escalade, one of the best selling, luxury SUV’s for more than a decade and an icon that practically defines the segment in addition to being Cadillacs most profitable vehicle……..but hey…..
The “refreshed” 2019 CT6 is a step backward anyway. About all JdN did was make the grill more generic and he screwed up the classic Cadillac vertical taillights. I completely agree with Colin and I hope every “project” initiated by Johan is killed ASAP. Just like Infiniti killed Johan’s “Eau Rouge” project after he left that brand for Cadillac.
The “refreshed” 2019 CT6 (I agree with the quotations) was good, in my opinion. But it wasn’t nearly enough.
It was still undersized and under-quality. The V8 helped. I think the grille was a good choice, and still undecided on the taillamps, but willing to give them a shot.
If Johan’s projects were a flagship halo car (it sounded like he was hinting at a Bentley Continental competitor), a more relevant sedan portfolio, greatly improved interior quality, more V models, and a healthy string of crossovers to make up some volume and pay the bills…I don’t see what’s bad about that.
NewQ, I think the V8 (twin turbo) is only for the V-sport CT6, right? The regular 2019 CT6 would still have no V8, I believe. Not everyone that wants a V8 wants a -V or V-sport model. Also worth mentioning, while Johann didn’t create the CT6 himself, he did give it the name, and it’s a bad one. Even if you accept the idea of having generic, German-imitating letter/number combinations, it seems to me that 6 is unambitious for the top line car. Especially when they want it to compete with “Series 7”, A8 and such. Minor point there, but another JdN screw-up.
I don’t know where you have the idea that JdN’s “shock the world” halo car (coming “sometime” after 2022, oh wait now it won’t come at all) was going to be like a Bentley Continental (a car that starts in price over $200k). I’m not saying JdN didn’t “hint” at that, but I never saw it hinted at. JdN seemed to like making bold but vague promises about the future, as some sort of job insurance, but it didn’t work anyway.
I realize that a lot of people on this website get excited about -V and V-sport models, but those sell in very small numbers and I don’t think they add much to the cachet of the “regular” Cadillacs. Any more than someone is going to buy a Ford Focus because Ford makes the very racy, very limited production “GT”.
And a healthy string of crossovers would be nice, but they need to have Cadillac values, not BMW values and certainly not Chevy values. Johan seemed to have no clue what Cadillac was supposed to be, and no coherent brand strategy – the highly mediocre XT4 proved this, and may have been his undoing at Cadillac. And the idea of making an even smaller crossover? That’s just not Cadillac.
I know that some people here deride the “Sloan ladder” for some reason, but it makes a lot of sense for GM to sell their cheap/entry level cars as Chevrolets and their actual luxury cars as Cadillacs. Now maybe you can price a Cadillac cheaper than the most expensive Chevrolet (I’m not counting Corvette), but the cheapest Cadillac should still have Cadillac core values – and the XT4 and ATS do not, nor does the CTS base version, nor did the Cimarron or the Catera – why does GM need to keep relearning the same things?
Hopefully that this South African – who never understood Cadillac and wanted to make it into a BMW-imitator – is gone, Cadillac will go back to making real Cadillacs. And marketing them proudly, not being embarrassed that they have different values than BMW. It’s not too late. And with a bold brash truly American luxury car, they can actually sell it all over the world as something different from German hard “track performance” luxury. In other words, people might actually have a reason to buy Cadillacs which are actual Cadillacs, not a copy of someone else’s vehicle.
The V8 was just for the V-Sport model, that’s true. And truthfully, I would have preferred a way to get a V8 without going the “sport” route too. But, he insisted it was unique to Cadillac because of its refinement, so that gave me hope.
He mentioned a few times during the New York Auto Show (interviews are online) that Cadillac would have a flagship that would “stun the world” in his words. Best estimates were around the 2021-2022 timeline, but no one knows for sure. He also said it wouldn’t be a traditional three-box sedan. That could mean a fastback, but I took it (maybe wishful thinking) to mean a big luxury GT coupe, of which the Bentley Continental is the representative model, even if it wouldn’t have realistically been quite that high on the ladder.
If “Cadillac values” mean a clear attitude/style, industry-leading design, an ineffable “cool” quality, the best interiors with the highest quality materials (no more plastic), and a smooth luxurious ride without being an underpowered floaty barge (think S-Class, not DTS, just as a point of reference), and a price tag to match, then I’m all for that.
I happen to think he was moving the whole brand in that direction, especially in terms of quality, or at least he talked that game. We may never know if he truly was able to execute it. Even the XT4 wasn’t born under his watch, and whatever his first cars were still have an opportunity to be cheaped-out by the accountants.
Toss in the crossovers to pay the bills, and there you go. And yes, those crossovers have to be elegant, high-quality, and live up to modern-day handling and performance expectations (not a race car, but let’s not go back to the 1970s either).
Something like the XT4 did register as a mixed bag, even for me. I liked the styling a lot, I questioned the quality of the interior and the potency and sophistication of its engines, but I haven’t been in one. And, while disappointing to me personally, it seemed roughly competitive for the segment on the whole.
I would agree the XT4 could have stood to have some more of those “Cadillac values”, but I also think the GM bean counters got in the way of that, and Johan tried to fight them off and lost.
From the stories that are coming out, it sounds like he wanted to build a true luxury brand from the ground up (engines, platforms, switchgear, headquarters, financials), but the board wanted results now now now, and to churn out a Chevy-based crossover or three in the next year or so.
At this point all the V8 applications have yet to be shown. It will be used in more models as they need more volume to have made a business case
I believe the V8 will also be available in the Platinum trim at least.
Exactly. The stupid in these comments is unbelievable. And no you morons, JDN didn’t change Cadillac’s naming scheme, that was done before he joined. Every single thing JDN did was logical and welcome to anyone who wants to see Cadillac be a successful luxury brand. It’s only those fools who think anyone spending big coin on luxury gives a crap about big, FWD, soft, cheap garbage with antiquated names like Eldorado and Seville who think JDN didn’t do a good job. This is a terrible blow for those of us who want Cadillac to be world class (as opposed to Detroit class).
Yeah the real high class comes from NY as exemplified in the oval office.
JDN incorrectly gets too much credit, check your press release dates. The move to NY was in motion way before he was hired. So was the change to ABC 123 naming, again before he arrived. Under his watch, the CT6 launch was a total dud. A “car guy” who can’t launch a big sedan from Cadillac. GM decided to move to NY (maybe it was Bob F who sold that?) and Book was an experiment he reluctantly and barely supported because GM brass loved it, and if you want to call that cheap, tin can, too little too late mini XT5/SRX that’s launching this year his baby, then go for it. He was once a successful importer of increasingly amazing products from Audi, and here, merely provided entertaining quotes to the media about why he was failing to create new demand for Cadillac, with hundreds and hundreds of millions of marketing (every year) and all the support of GM. Just another arrogant white guy know it all who blew it.
SO this means that *ucking bean counters are back again and JDN’s plans are ruined? No more exclusive Caddys?
Cheap,dated and boring looking Cadillacs will rule again? And they will be based on fwd platforms? Oh Jeez.
If this is true, I won’t look at Cadillac anymore. I don’t need Chevyllacs.
I doubt someone with your vocabulary, class, awful grammar and typing could afford anything beyond a Craigslist 98 DeVille…….
^That is a really good one lol.
But more likely just a stolen WalMart shopping cart. LOL