Chevrolet has ratcheted up its incentives strategy to heavily target its Asian rivals. New pricing and incentive analysis from CarsDirect shows the bowtie brand is offering at least $2,500 towards the purchase of almost any 2018 Chevrolet model.
Of course, there are exceptions. To take advantage, current owners will need to provide proof of ownership or their current lease agreement. The brands included are Honda, Isuzu, Mazda, Mitsubishi, Nissan, Scion, Subaru, Suzuki, Toyota, Daewoo, Hyundai and Kia.
Base models (L trims) are not included in the incentive deal, and if a customer is interested in a 2017 model over a 2018 vehicle, the $2,500 can only be applied to a purchase, not a lease.
At the same time, Chevrolet wants to court European import drivers and even rival U.S. makes. Chevrolet has targeted owners of almost every other mass-market brand, including Pontiac, Hummer, Saab and Saturn owners with a $2,000 incentive towards a 2018 model purchase, and $1,500 incentive towards a 2018 leased vehicle.
Again, those who fancy a 2017 model are only eligible for $2,000 towards a purchase.
Perhaps the most notable deal is for a Chevrolet Sonic. Shoppers can score the sub-compact hatchback or sedan with $5,000 off the $16,000 MSRP. By combining the Asian conquest incentive with a $1,000 rebate and $1,500 down-payment assistance, buyers can score a killer deal. And the Sonic remains a solid vehicle.
Chevrolet is also offering wicked deals on the C7 Corvette. Dealers have hidden “flex cash” at their disposal worth up to $8,000 for 2017 models and $6,000 for 2018 models. Combining the full $8,000 with an advertised incentive of $2,017, buyers can score up to $10,000 off a new 2017 model year Corvette.