The 2019 Cadillac XT4 unexpectedly showed up in a new commercial. Set to the tune of Uptown Funk by Bruno Mars, the spot showed the upcoming model from various dimly-lit angles, without fully revealing the model in its entirety. The ad premiered during the 90th Oscars Academy Awards. Now, nearly a week later, we have a new XT4 teaser image to give us another look at the future model.
Initially discovered by our sister site Cadillac Society, the new Cadillac XT4 teaser (pictured above) was placed on a new landing page within the “Concept Vehicles” section of the official Cadillac website. The XT4 photo shows a dimly-lit outline of the XT4’s front end with those seductive LED front accent lights, which on the XT4 gain a horizontal light pipe in addition to the vertical light elements seen on existing Cadillac models.
We can also see bottom-mounted wing mirrors and a new shield-like front grille. In fact, we get a better look at the front lights and mirrors in another image (below), which we scraped from the aforementioned XT4 ad.
It’s also worthy of mentioning that the XT4 landing page is accompanied by these words:
“A Cadillac vibrant in design and purpose, just like the people who drive it. The XT4 is equal parts statement piece and blank canvas.”
The page adds that the XT4 will be available in the fall of 2018 and also invites visitors to watch the 30-second ad.
About 2019 Cadillac XT4
The Cadillac XT4 is an upcoming compact crossover that will slot under the midsize XT5 as Cadillac’s second crossover utility vehicle (CUV). The XT4 will be underpinned by the front-drive-based GM E2 platform and will be produced at the GM Fairfax plant in Kansas City, Kansas.
From a business standpoint, the XT4 is of significant importance for Cadillac’s global sales growth plans, since it will fill a glaring hole in the brand’s vehicle portfolio. With just a single crossover (the XT5), Cadillac’s crossover lineup has been sorely lacking compared to competing luxury makes, all of which offer three models or more. In fact, some rivals, including BMW and Mercedes-Benz, offer up to seven CUVs/SUVs in their lineup as utility vehicle sales are experiencing rampant growth in the marketplace.
Discuss the XT4 in our Cadillac forum.
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Comments
This product needs a really great launch. Johan has to leverage everything on the XT4. This is officially his product and the start of his turnaround plan for Cadillac, there are no excuses anymore!
Audi, BMW, and Mercedes Benz will not be at the top for long!
How many ‘sister’ sites are needed?
As long as every “sister site” is of a domestic brand, let them multiply!
Andrew – I sense an air of negativity in your commen that is just not necessary.
That said, there is a strategy in place for our firm. We have spent years honing the vision and direction and are quite excited.
CadillacSociety, at CadillacSociety.com, is our newest property. Many more to come soon.
That image has been on instagram since the AA show.
I wonder if the inner vertical DRL becomes the turn signal and is just off in some shots or if it signals a different trim like they’ve done for the Camaro.
Well the time is coming we will see the work of JDN in action.
I expect he will do no right in th eyes of some unless the XT4 is a grand slam. Others will praise him no matter what.
What we all should be looking for is progress in areas of detail and quality.
Is the XT4 better than a Terrain Denali? Is it competitive in class in quality of details.
Did they get the materials right. Did they give us more than Jet Black interiors. Is the panel on the dash sorted out. Etc.
Did they get the suspension right. Did they give us more with the engine than a Chevy with a new plastic cover?
These are the things we should look for. While I do not expect Grand Slam I do expect a good triple. While this is a new segment for Cadillac they will have some hits and misses here. The way the react is what will matter.
Also they have other even more important models coming so there may be more investment there.
The to primary goals here is one how to make this a model that would get a Terrain owner to pay more for it willingly. Second how to entice people from other brands.
It will be interesting to see what they bring to the table.
I do see the importance to get as many people in this model as possible. Having more Cadillac models being seen will help. But they also need to deliver a vehicle that makes the owner feel special or that enhances their image and comfort.
This is just the first building block of many more. I just want to see progress here and no damage done to the Cadillac image with a mistake in reliability or equipping this model. In other words no glaring mistakes. Same with marketing. Execution is a priority.
I feel they will do it but only time will be the judge here.
Quality , content , design and price . Bringing something new to the table as Cadillac is entering this segment late .
I seen a You Tube video the other day where a guy put black tape over the emblems on a Maxda CX-9 and then had a group of people tell him what the car was and who built it . These folks guessed everything from Infinity to Buick not a single person got it right . Which shows that crossovers are starting to look so much alike , regulations and wind tunnel results are a big factor so automakers can get the best MPG’s and cargo capacity to be best in class .
That is where Cadillac shines , there is no mistaking their vehicles from the others . Just the headlamp design alone tells what company the vehicle came from . That equates to an ” image ” . Some may not like it but it’s a design philosophy of a brands product .
It’s true that the XT4 may not be a home run but even if it’s a double with no outs that’s a good thing .
I agree Cadillac needs to bring something new. But that is technology and I ecpxpect that to be started in the more expensive models to trickle down.
As for styling there is only so much you can do with a two box design. But even with that Cadillac has its own style now, no one is copying it or are they trying to copy someone else?
They are taking it it to a new level as the refine the look to be relevant to today’s taste as the hard edges are looking old today.
Right now this model is to get a lower priced model into younger hands and gain trust and desire. You were not going to do that with the CT6 or Escalade.
If you note many younger buyers are taking a real liking to the ATS today on the used car market. The low resale is bad for new buyers but it is opening the door to younger buyers and it will change their image of Cadillac.
I see it with a handful of 45 and younger buyers at work. They love their cars and the low used price opened their eyes.
Even at the XT4 price they still need all the expected technology like adaptive cruise, 360 camera and the like. But I would like to see standard Hud etc.
I really wish Cadillac would offer a slightly larger CUV/SUV then they currently do. The wife is due for a new ride and every time we look at GM, Ford etc. I am disappointed in interior size and comfort and return to Acura. Our current MDX has proven wonderful and what you get from them for 55-60K is just so much more than others. Any chance Cadillac would consider a Traverse size platform or is the high country and Enclave all we can hope for?
Really looking forward to this XT4, I would have bought a XT5 if it came with a 2 litre turbo, now it is in the XT4, just hope the vehicle is not to small, good to see it being built in the U.S.
In the interior pictures, you can clearly see two knobs (one large and one small) on the console near the shifter. This is good news! I’m glad they are finally bringing back some type of physical controls to CUE or whatever they are calling it now.
For God sake it is a Cadillac give it at least 6 interior colors