Cadillac is beginning its expansion efforts in the Middle East as part of the $12 billion earmarked for the brand’s global expansion. The brand announced on Sunday that it has broken ground on two new standalone dealerships in Kuwait and Oman.
The Kuwait-based dealer will be the first standalone dealer in the country and will encompass all key elements of the brand’s identity. Both new dealers will include a highly trained staff, luxury amenities and ways to better service current customers in the future.
The expansion plans also come as Cadillac plans for an onslaught of new vehicles. Five new Cadillac vehicles will arrive in two years’ time, beginning with the 2019 XT4 crossover this fall. Additional investments across the Middle East will aid in the brand’s development in product strategy and dealer network.
Executives were confident that the dealer network expansion and incoming vehicles will help Cadillac return to a benchmark of premium.
“It is coming at a time in our transformation where we will begin our major product offensive, beginning with the launch of the new XT4. With our brand, evolving we will be able to offer our customers a completely new experience from the moment they step into one of our showrooms and we welcome them into the world of Cadillac, which will become the benchmark of premium,” Christian Soemmer, Managing Director of Cadillac Middle East, said.
Comments
I was under the impression the $12 Billion was earmarked for product development and upgrading their dealerships in the U.S.
Don’t most of the oil soaked Middle Easterners drive hyper-cars and Bentleys , McLarens , Aventadors, Porche’s etc…. I didn’t realize Cadillac was that popular in that part of the world . This news makes me a bit nervous about just how much money was spent on new product .
The dealerships here at home could use work and get back to stand alone facilities .
When I took my XT5 in for its first oil change last week I had to wait until they finished with a ” Hyundai Sante Fe ! That brand is sold along side Cadillacs , thats just wrong in my opinion . G80’s and G90’s sit just behind the CT6 and XTS on the showroom floor , this might be whats hurting Cadillac so much .
You brought your XT5 to a Cadillac dealer for an oil change and you had to wait for a Hyundai Santa Fe to finish first? Did they not have any dedicated service bays for Cadillac owners?
Lexus did back in the late 80’s, and it catapulted them far and away in the customer service rankings.
They also only had one mechanic too……..
Looooool
I am from Saudi Arabia and No1 selling car is Hyundai elentra base model with only one airbag and no ABS. You need to check your information about middle East man
In saudi Arabia we have one dealer who’s also the dealer of Chevrolet and GMC ( Buick was discontinued in 1996) and with 3 showrooms/ maintenance. We only have OEM spare parts ( no AcDelco). As per cars we only have one or two trim level