General Motors Company reported 220,905 new vehicle deliveries for February 2018 in the U.S. market, a 6.9 percent decrease compared to February 2017. Sales increased at Cadillac and Buick while decreasing at Chevrolet and GMC.
The automaker notes that February 2017 was an exceptionally strong month. In fact, the automaker had record sales of crossovers, large SUVs and pickups in February 2017 and the light vehicle SAAR (Seasonally Adjusted Annual Rate) was 17.5 million units, compared with about 17.1 million on March 1, 2018.
“Consumer confidence is at its highest level since 2000, the economy is strong, our newest products are selling very well and we have successfully managed the transition to the 2018 model year far better than most of our competitors,” said Kurt McNeil, U.S. vice president, Sales Operations. “Customer demand, GM’s new products and upcoming launches are in perfect tune.”
Sales Summary - February 2018 - General Motors - USA
| Sales | Sales Mix | |||||
|---|---|---|---|---|---|---|
| Total | 220,905 | 237,388 | -6.9% | -16,483 | 100.0% | 100.0% |
| Sale Type | February 2018 | February 2017 | February 2018 / February 2017 | February 2018 - February 2017 | February 2018 | February 2017 |
| Retail | 168,971 | 188,715 | -10.5% | -19,744 | 76.5% | 79.5% |
| Fleet | 51,934 | 48,673 | +6.7% | +3,261 | 23.5% | 20.5% |
GM U.S. February 2018 Sales Notes
General Motors sales overview:
Sale types:
- Total sales volume decreased 6.9 percent or 16,483 units to 220,905 vehicles:
- Chevrolet cumulative sales decreased 8.8 percent to 149,605 units
- Cadillac cumulative sales increased 14 percent to 12,338 units
- GMC cumulative sales decreased 8 percent to 42,640 units
- Buick cumulative sales increased 1.2 percent to 16,322 units
- Retail sales volume decreased 10.5 percent or 19,744 units to 168,971 vehicles, representing 76.5 percent of total February 2018 sales compared to 188,715 units in February 2017, which represented 79.5 percent of total sales:
- Chevrolet retail sales decreased 13.5 percent to 108,246 units
- Cadillac retail sales increased 6.8 percent to 10,261 units
- GMC retail sales decreased 7.2 percent to 35,667 units
- Buick retail sales decreased 4.4 percent to 14,797 units
- Fleet sales volume increased 6.7 percent or 3,261 units to 51,934 vehicles, accounting for 23.5 percent of total February 2018 sales compared to 48,673 units in February 2017, which represented 29.5 percent of total sales:
- Commercial deliveries increased 15 percent
- In the first two months of 2018, commercial deliveries have increased 33 percent due to a combination of strong products, business confidence and tax reform. Much of the gain was in full-size pickup trucks, underscoring the strength of the U.S. economy. Small business deliveries also helped drive sharply higher sales of large vans.
Average Transaction Prices (ATPs) & Incentive Spending:
- GM’s February incentive spending as a percentage of ATP was 13.2 percent, down 1.7 percentage points. Incentive spending for GM was down more than $500 per vehicle, while the industry average was down $64. About half of major automakers increased spending.
- GM improved ATPs by about $750 per unit, according to J.D. Power PIN estimates, thanks to a strong mix of truck and crossover deliveries, a significantly higher mix of 2018 models compared with key competitors and sharply lower incentives year over year.
Inventory:
February month-end inventory was 779,378 units for an 85 days supply, representing:
- A decrease of 29,849 units from the 749,529 units at the end of January 2018
- A decrease of 9 days from the 94 days supply at the end of January 2018
- A decrease of 121,303 units from the 900,681 units at the end of February 2017
- A decrease of 6 days from the 91 days supply at the end of February 2017
SAAR:
- The seasonally adjusted annual selling rate (SAAR) for light vehicles was 17.1 million vehicles in February 2018. The SAAR is estimated to be 17.2 million units for 2018 calendar-year-to-date.
Chevrolet sales decreased 8.8 percent to 149,605 units:
- Chevrolet’s crossover sales were up 7 percent compared to a year ago:
- Chevrolet Bolt EV sales increased 49.58 percent to 1,424 units, representing its best-ever February sales performance
- Chevrolet Equinox sales increased 7.07 percent to 24,053 units, representing its best-ever February sales performance
- Chevrolet Traverse sales increased 10.22 percent to 11,548 units, representing its best-ever February sales performance
- Chevrolet Trax sales decreased 6.62 percent to 6,169 units
- Chevrolet Camaro sales decreased 21 percent to 3,680 units
- Chevrolet Caprice sales decreased 72 percent to 7 units
- Chevrolet Colorado sales increased 7.06 percent to 8,050 units
- Chevrolet Commercial Truck sales increased 16.37 percent to 796 units
- Chevrolet Corvette sales decreased 35.08 percent to 1,351 units
- Chevrolet Cruze sales decreased 16.22 percent to 12,875 units
- Chevrolet Express sales increased 16.22 percent to 6,111 units
- Chevrolet Impala sales decreased 53.44 percent to 3,336 units
- Chevrolet Malibu sales decreased 4.16 percent to 11,890 units
- Chevrolet SS sales decreased 93.15 percent to 17 units; production of the vehicle was discontinued in 2017
- Chevrolet Silverado sales decreased 16.28 percent to 42,282 units
- Chevrolet Sonic sales decreased 49.49 percent to 1,081 units
- Chevrolet Spark sales decreased 6.5 percent to 2,000 units
- Chevrolet Suburban sales increased 27.59 percent to 5,004 units
- Chevrolet Tahoe sales decreased 9.3 percent to 6,948 units
- Chevrolet Volt sales decreased 45.99 percent to 983 units
Cadillac sales increased 14 percent to 12,338 units:
- Cadillac ATS sales increased 38.11 percent to 1,388 units
- Cadillac CT6 sales increased 5.36 percent to 845 units
- Cadillac CTS sales decreased 2.96 percent to 886 units
- Cadillac Escalade sales increased 16.81 percent to 1,675 units and Cadillac Escalade ESV sales decreased 7.91 percent to 932 units
- Since the beginning of 2018, the Cadillac Escalade has gained significant retail market share and posted large increases in average transaction prices (ATPs) despite new competition in the segment. Through February, Escalade retail sales are up 10 percent, retail segment share is up 3 percentage points and transaction prices are considerably higher, rising about $1,400 per unit to more than $82,700.
- Cadillac SRX sales decreased 95.24 percent to 1 units; the vehicle has been discontinued and replaced by the XT5
- Cadillac XT5 sales increased 8.79 percent to 4,668 units
- Cadillac XTS sales increased 44.46 percent to 1,943 units
Buick sales increased 1.2 percent to 16,322 units:
- Buick Cascada sales decreased 52.69 percent to 299 units
- Buick Enclave sales increased 5.72 percent to 3,143 units
- Buick Encore sales decreased 12.61 percent to 5,705 units
- Buick Envision sales decreased 9.46 percent to 2,842 units
- Buick LaCrosse sales increased 47.55 percent to 1,989 units
- Buick Regal sales increased 126.59 percent to 2,318 units
- Buick Verano sales decreased 94.67 percent to 26 units; the vehicle has been discontinued and has not been replaced in the U.S. market
GMC sales decreased 8 percent to 42,640 units:
- GMC crossover sales were up 19 percent:
- GMC Terrain sales increased 16.76 percent to 10,255 units
- GMC Acadia sales increased 21.91 percent to 10,705 units
- GMC Canyon sales decreased 22.13 percent to 2,319 units
- GMC Savana sales decreased 19.8 percent to 1,478 units
- GMC Sierra sales decreased 25.29 percent to 13,162 units
- GMC Yukon sales decreased 20.8 percent to 2,936 units
- GMC Yukon XL sales decreased 32.1 percent to 1,785 units
In the first two months of 2018, GM U.S. sales decreased 3.2 percent to 419,453 units.
Sales Results - February 2018 - USA - Chevrolet
| MODEL | FEB 2018 / FEB 2017 | FEBRUARY 2018 | FEBRUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| BOLT EV | +49.58% | 1,424 | 952 | +23.04% | 2,601 | 2,114 |
| CAMARO | -21.00% | 3,680 | 4,658 | -20.60% | 6,547 | 8,246 |
| CAPRICE | -72.00% | 7 | 25 | -65.88% | 29 | 85 |
| COLORADO | +7.06% | 8,050 | 7,519 | +15.28% | 16,061 | 13,932 |
| COMMERCIAL TRUCK | +16.37% | 796 | 684 | +12.61% | 1,313 | 1,166 |
| CORVETTE | -35.08% | 1,351 | 2,081 | -29.55% | 2,356 | 3,344 |
| CRUZE | -16.22% | 12,875 | 15,367 | -32.80% | 23,733 | 35,316 |
| EQUINOX | +7.07% | 24,053 | 22,464 | +26.03% | 50,458 | 40,038 |
| EXPRESS | +16.22% | 6,111 | 5,258 | +28.88% | 12,347 | 9,580 |
| IMPALA | -53.44% | 3,336 | 7,165 | -50.63% | 6,486 | 13,137 |
| MALIBU | -4.16% | 11,890 | 12,406 | -6.45% | 19,443 | 20,783 |
| SILVERADO | -16.28% | 42,282 | 50,504 | -3.55% | 82,998 | 86,057 |
| SONIC | -49.49% | 1,081 | 2,140 | -51.62% | 2,049 | 4,235 |
| SPARK | -6.50% | 2,000 | 2,139 | -7.20% | 3,558 | 3,834 |
| SS | -93.15% | 17 | 248 | -87.18% | 40 | 312 |
| SUBURBAN | +27.59% | 5,004 | 3,922 | +7.70% | 10,292 | 9,556 |
| TAHOE | -9.30% | 6,948 | 7,660 | +4.09% | 14,095 | 13,541 |
| TRAVERSE | +10.22% | 11,548 | 10,477 | +23.96% | 23,175 | 18,695 |
| TRAX | -6.62% | 6,169 | 6,606 | +3.47% | 12,275 | 11,863 |
| VOLT | -45.99% | 983 | 1,820 | -50.57% | 1,696 | 3,431 |
| CHEVROLET TOTAL | -8.83% | 149,605 | 164,095 | -2.58% | 291,552 | 299,265 |
Sales Results - February 2018 - USA - Cadillac
| MODEL | FEB 2018 / FEB 2017 | FEBRUARY 2018 | FEBRUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| ATS | +38.11% | 1,388 | 1,005 | +28.50% | 2,543 | 1,979 |
| CT6 | +5.36% | 845 | 802 | +2.58% | 1,473 | 1,436 |
| CTS | -2.96% | 886 | 913 | -3.49% | 1,548 | 1,604 |
| ELR | * | 0 | 0 | -100.00% | 0 | 3 |
| ESCALADE | +16.81% | 1,675 | 1,434 | +16.06% | 3,078 | 2,652 |
| ESCALADE ESV | -7.91% | 932 | 1,012 | -11.10% | 1,770 | 1,991 |
| SRX | -95.24% | 1 | 21 | -98.86% | 1 | 88 |
| XT5 | +8.79% | 4,668 | 4,291 | +5.91% | 8,657 | 8,174 |
| XTS | +44.46% | 1,943 | 1,345 | -0.97% | 3,163 | 3,194 |
| CADILLAC TOTAL | +14.00% | 12,338 | 10,823 | +5.26% | 22,233 | 21,121 |
Sales Results - February 2018 - USA - Buick
| MODEL | FEB 2018 / FEB 2017 | FEBRUARY 2018 | FEBRUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CASCADA | -52.69% | 299 | 632 | -46.93% | 501 | 944 |
| ENCLAVE | +5.72% | 3,143 | 2,973 | +3.41% | 5,858 | 5,665 |
| ENCORE | -12.61% | 5,705 | 6,528 | -12.18% | 10,350 | 11,786 |
| ENVISION | -9.46% | 2,842 | 3,139 | +0.06% | 5,329 | 5,326 |
| LACROSSE | +47.55% | 1,989 | 1,348 | +88.14% | 4,995 | 2,655 |
| REGAL | +126.59% | 2,318 | 1,023 | +46.20% | 2,886 | 1,974 |
| VERANO | -94.67% | 26 | 488 | -94.32% | 51 | 898 |
| BUICK TOTAL | +1.18% | 16,322 | 16,131 | +2.47% | 29,970 | 29,248 |
Sales Results - February 2018 - USA - GMC
| MODEL | FEB 2018 / FEB 2017 | FEBRUARY 2018 | FEBRUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| ACADIA | +21.91% | 10,705 | 8,781 | +2.65% | 18,149 | 17,680 |
| CANYON | -22.13% | 2,319 | 2,978 | -10.86% | 4,490 | 5,037 |
| SAVANA | -19.80% | 1,478 | 1,843 | -29.24% | 2,178 | 3,078 |
| SIERRA | -25.29% | 13,162 | 17,618 | -22.21% | 24,386 | 31,350 |
| TERRAIN | +16.76% | 10,255 | 8,783 | +15.71% | 17,385 | 15,024 |
| YUKON | -20.80% | 2,936 | 3,707 | -16.94% | 5,637 | 6,787 |
| YUKON XL | -32.10% | 1,785 | 2,629 | -26.22% | 3,473 | 4,707 |
| GMC TOTAL | -7.98% | 42,640 | 46,339 | -9.52% | 75,698 | 83,663 |
Sales Results - February 2018 - USA - GM Totals
| BRAND | FEB 2018 / FEB 2017 | FEBRUARY 2018 | FEBRUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| CHEVROLET TOTAL | -8.83% | 149,605 | 164,095 | -2.58% | 291,552 | 299,265 |
| CADILLAC TOTAL | +14.00% | 12,338 | 10,823 | +5.26% | 22,233 | 21,121 |
| BUICK TOTAL | +1.18% | 16,322 | 16,131 | +2.47% | 29,970 | 29,248 |
| GMC TOTAL | -7.98% | 42,640 | 46,339 | -9.52% | 75,698 | 83,663 |
| GM USA TOTAL | -6.94% | 220,905 | 237,388 | -3.20% | 419,453 | 433,297 |
About The Numbers
- All percent change figures compared to GM February 2017 sales, except as noted
- There were 24 selling days in February 2018 and 24 selling days in February 2017
- Starting with September 2016, GM began reporting sales of the Chevrolet City Express and Low Cab Forward on a single line entitled Commercial Truck
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- GM incentives and offers
- February 2018 GM sales results
- U.S. GM February 2018 sales results
- U.S. February 2018 Chevrolet sales results
- U.S. February 2018 Cadillac sales results
- U.S. February 2018 Buick sales results
- U.S. February 2018 GMC sales results
- GM Canada February 2018 sales results
- Canada February 2018 Chevrolet sales results
- Canada February 2018 Cadillac sales results
- Canada February 2018 Buick sales results
- Canada February 2018 GMC sales results
- GM China February 2018 sales results
- Global February 2018 Cadillac sales results
- U.S. GM February 2018 sales results
Comments
Well, about what you would expect. Glad to see the new Regal doing pretty well; wish the new Enclave was doing even better.
But the Impala…ooof. I’m a backer of that car, but those numbers show GM isn’t. They are terrible. If this keeps up (or down, such as it is), it doesn’t look like the car will be around when I plan on considering it when I’m in the market in 2-3 years.
Also, the Bolt/Volt mix looks like it has hit its peak. Hopefully Buick will have its more upscale hatchback/small CUV BEV officially unveiled soon.
I’m proud to say (if it wasn’t already obvious) that the XTS is the second best selling Cadillac model. What really surprised me though, is that the ATS is selling as well as it is. It seems that every automotive writer is, or has bashed the car for its age, yet its selling well (for Cadillac).