Chevrolet Trax sales decreased in the United States and in Canada in February 2018.
Chevrolet Trax Sales - February 2018 - United States
In the United States, Chevrolet Trax deliveries totaled 6,169 units in February 2018, a decrease of about 7 percent compared to 6,606 units sold in February 2017.In the first two months of the year, Trax sales increased about 3 percent to 12,275 units.
| MODEL | FEB 2018 / FEB 2017 | FEBRUARY 2018 | FEBRUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| TRAX | -6.62% | 6,169 | 6,606 | +3.47% | 12,275 | 11,863 |
Chevrolet Trax Sales - February 2018 - Canada
In Canada, Chevrolet Trax deliveries totaled 327 units in February 2018, a decrease of about 31 percent compared to 477 units sold in February 2017.In the first two months of the year, Trax sales decreased about 31 percent to 592 units.
| MODEL | FEB 2018 / FEB 2017 | FEBRUARY 2018 | FEBRUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| TRAX | -31.45% | 327 | 477 | -31.00% | 592 | 858 |
The GM Authority Take
Things didn’t look good for the Trax in February. In fact, they were downright bad – as the model posted a 6.6 percent decrease in U.S. sales volume while the segment grew 55 percent. The performance places the Trax in fourth place within its competitive set in terms of overall sales volume, behind the Jeep Compass (see Jeep Compass sales), Jeep Renegade (see Jeep Renegade sales), and the Honda HR-V.
The Trax outsold the Buick Encore, which shares the Trax’s platform (see Buick Encore sales), Toyota C-HR, Ford EcoSport (see Ford EcoSport sales), Mazda CX-3 (see Mazda CX-3 sales), Fiat 500X (see Fiat 500X sales), Hyundai Kona, Nissan Juke and Nissan Kicks, which is replacing the Juke. To note, February marked the first month of sales for the Hyundai Kona and Nissan Kicks.
Going forward, we expect Trax sales volume to continue being threatened by newer segment rivals, including the Ford EcoSport, Nissan Rogue Sport, Jeep Compass, Honda HR-V, Toyota CH-R, Hyundai Kona and Nissan Kicks, until Chevy completely overhauls (redesigns and reengineers) the model.
The subcompact mainstream crossover segment expanded 55 percent in February and 41 percent in the first two months of 2018..
Sales Numbers - Mainstream Subcompact Crossovers - February 2018 - United States
| MODEL | FEB 18 / FEB 17 | FEBRUARY 18 | FEBRUARY 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| COMPASS | +485.53% | 16,026 | 2,737 | +344.30% | 26,218 | 5,901 |
| RENEGADE | +4.22% | 8,249 | 7,915 | -13.84% | 14,888 | 17,280 |
| HR-V | +6.88% | 6,791 | 6,354 | +8.36% | 13,050 | 12,043 |
| TRAX | -6.62% | 6,169 | 6,606 | +3.47% | 12,275 | 11,863 |
| ENCORE | -12.61% | 5,705 | 6,528 | -12.18% | 10,350 | 11,786 |
| C-HR | * | 4,420 | * | * | 8,366 | * |
| ECOSPORT | * | 2,300 | * | * | 2,800 | * |
| CX-3 | -1.56% | 1,259 | 1,279 | +5.93% | 2,609 | 2,463 |
| 500X | -24.38% | 484 | 640 | -21.61% | 972 | 1,240 |
| KONA | * | 199 | * | * | 199 | * |
| JUKE | -90.44% | 124 | 1,297 | -87.93% | 314 | 2,601 |
| KICKS | * | 1 | * | * | 0 | * |
| TOTAL | +55.08% | 51,727 | 33,356 | +41.22% | 92,041 | 65,177 |
It’s worth noting that the Nissan Rogue Sport competes in the same segment as the Trax, but Nissan has elected to report sales of the model together with the Rogue, which competes a segment higher. As such, specific sales of the Rogue Sport are not available, but combined sales figures for the Rogue and Rogue Sport are provided below for reference.
Sales Numbers - Nissan Rogue and Rogue Sport - February 2018 - United States
| MODEL | FEB 18 / FEB 17 | FEBRUARY 18 | FEBRUARY 17 | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|---|---|---|
| ROGUE | +14.99% | 38,119 | 33,149 | +20.02% | 74,303 | 61,909 |
| TOTAL | +14.99% | 38,119 | 33,149 | +20.02% | 74,303 | 61,909 |
About Chevrolet Trax
The Chevrolet Trax is a subcompact crossover. It slots below the Equinox as Chevrolet’s smallest CUV and rides on the GM Gamma 2 platform shared with the Chevrolet Sonic/Aveo and Buick Encore. The model was Chevrolet’s first offering in the subcompact (B segment) crossover space and the second (after the Nissan Juke) to launch in its segment in the U.S. market.
Having launched for the 2015 model year in the U.S., the Trax received a refresh for the 2017 model year that consisted of all-new front and rear fascias, the replacement of the LTZ trim by the new range-topping Premier model, revised interior, a new infotainment system with Apple CarPlay and Android Auto compatibility, and more. The 2018 Chevy Trax represents the fourth model year of the first-generation Trax and receives several changes including three new exterior colors, a new Trax Redline Edition model, and several equipment-level changes. The 2019 Trax got three new exterior colors and a new Premier badge on the tailgate. The 2020 model is expected to be the last model year of the current, first-generation Trax.
The Trax is built at two assembly plants — the GM Bupyeong factory operated by GM Korea and the GM San Luis Potosi factory operated by GM Mexico. The vehicle is called the Chevrolet Tracker in some markets, including South America and Russia.
About The Numbers
- All percent change figures compared to Chevrolet Trax February 2017 sales
- In the United States, there were 24 selling days in February 2018 and 24 selling days in February 2017
- In Canada, there were 24 selling days in February 2018 and 24 selling days in February 2017
Related News & Info
- GM news
- GM incentives and offers
- Chevrolet Trax information
Related Sales Reporting
- Running GM sales results
- Running Chevrolet sales results
- Running Chevrolet Trax sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- Running Chevrolet sales results
- February 2018 GM sales results
- U.S. GM February 2018 sales results
- U.S. February 2018 Chevrolet sales results
- U.S. February 2018 Cadillac sales results
- U.S. February 2018 Buick sales results
- U.S. February 2018 GMC sales results
- GM Canada February 2018 sales results
- Canada February 2018 Chevrolet sales results
- Canada February 2018 Cadillac sales results
- Canada February 2018 Buick sales results
- Canada February 2018 GMC sales results
- GM China February 2018 sales results
- Global February 2018 Cadillac sales results
- U.S. GM February 2018 sales results
Comments
Trax is yet another example of a dumbed down Chevrolet for the sake of a only slightly above average Buick.
FCA at least used the same platform to create three unique offerings: Compass, Renegade and 500X.
I’m sure that GM is making a mint here given the mechanical similarities of Trax and Encore but this is another example of Sloan’s ladder not working anymore. Buick isn’t a stand in for Opel or Saturn.
Why is GM loosing share on refreshed product? FCA isn’t offering huge Compass rebates.
Encore and Trax–coming to a rental lot near you.
FCA is only selling due to deep discounts. The Compass, Renegade and 500 X are not worth a damn.
The Traverse is in a tough segment and the models up and down per months yet they all are making money and at the end of the year they have good numbers.
“The Compass, Renegade and 500 X are not worth a damn.”
Consumer Reports trashes all three in comparison to Trax and especially Encore.
I don’t know guys… I’m not a fan of the compass, but I would buy one over the Trax.
The relationship between Buick and Chevy needs to be rethought, as Steve said. Chevy models getting dumbed down to make a better Buick is not a sound strategy. The Chevys should have Buick levels of quality… the Buicks should be above that. If tiny Mazda can deliver that, then so should (comparatively) huge GM.
Isn’t the Renegade the more direct competitor? The Compass is a bigger CUV. Kind of a CUV+. Which GM offers no competitor.
I agree that Trax is just a bait and switch. I test drove it, thought it was okay, test drove the Buick — settled for entry level — and only paid a little more for it.
Perhaps what is now the Encore could become the new Trax… and the Encore could grow slightly and compete with Compass class cars?
I agree Alex. They continue to damage Chevrolet for the sake of Buick (and GMC). It’s an awful strategy in today’s market. I’ve said for years now why not just make them different if you insist on keeping all these ‘brands’. Not one better than another (Cadillac aside), but simply different. Buick could have softer styling or something for those with that taste. That shouldn’t mean that Chevrolet gets the shaft on interior materials, trims, drive train options and everything else a Chevy customer gets told “No you can’t have that” to. It’s ridiculous. GM loses a ton in lost revenue by keeping this artificial glass ceiling on Chevrolet.
GM CHEVROLET TRAX is not that great of vehicle. The Trax is over priced and the competition if offering more and just a plaine better vehicle.
I’ve driven one and it drives OK, not peppy enough though. The interior is cheap by today’s standards and it could use better feature content. Those are things that hurt it IMO and if I were seriously looking for something this size.