Chevy Silverado Sales Decrease 16 Percent To 42,282 Units In February 2018

Chevrolet Silverado sales decreased in the United States and increased in Canada in February 2018.

Chevrolet Silverado Sales - February 2018 - United States

In the United States, Chevrolet Silverado deliveries totaled 42,282 units in February 2018, a decrease of about 16 percent compared to 50,504 units sold in February 2017.

In the first two months of the year, Silverado sales decreased about 4 percent to 82,998 units.

Chevrolet Silverado Sales - February 2018 - Canada

In Canada, Chevrolet Silverado deliveries totaled 3,234 units in February 2018, an increase of about 9 percent compared to 2,976 units sold in February 2017.

In the first two months of the year, Silverado sales increased about 5 percent to 6,256 units.

The GM Authority Take

The Silverado’s U.S. February sales underperformed the segment during the month: as sales of the segment fell 8 percent, Silverado sales dropped an even greater 16 percent. The results keep the model in second place among its competitive set from a sales volume standpoint, behind the Ford F-Series (up 3.47 percent to 68,243 units; see Ford F-series sales) but ahead of all other segment contenders, including:

• Ram Pickup (down 15 percent to 33,299 units; see Ram Pickup sales)
• GM’s own GMC Sierra Sierra, which shares the Silverado’s platform (down 25 percent to 13,162 units; see GMC Sierra sales)
• Toyota Tundra (up 10 percent to 7,977 units)
• Nissan Titan (up 25 percent to 3,761 units)
• Honda Ridgeline (down 32 percent to 2,209 units)

We attribute the Silverado’s lackluster February 2018 sales performance to the following factors:

1. Aggressive sales tactics by Ford, Toyota and Nissan
2. A reduction in fleet and commercial sales by GM/Chevrolet

In addition, it’s possible that the unveiling of the all-new 2019 Silverado 1500 may have put a damper on sales at the retail level.

Sales Numbers - Full-Size Mainstream Pickup Trucks - February 2018 - USA

The full-size pickup truck segment contracted 8 percent in February 2018 and 4 percent in the first two months of 2018.

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We are including Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - February 2018 - USA

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About Chevrolet Silverado

The Chevrolet Silverado is a lineup of full-size pickup trucks sold primarily in North America but also the Middle East and in certain markets in South America. Slotting above the mid-size Chevrolet Colorado, it is Chevrolet’s largest pickup truck and consists of the 1500 light duty model and two Heavy Duty models – the 2500HD and 3500HD. The family will soon expand with the addition of the Conventional Class 4 and Class 5 Medium Duty trucks – the Silverado 4500 and Silverado 5500. The vehicles will be significantly larger than the Silverado 1500, 2500 and 3500 variants and ride on a completely different chassis co-developed with Navistar.

The 2018 Chevy Silverado represents the fifth model year of the third-generation Silverado. It is based on the GM K2 platform shared with other full-size pickup trucks and SUVs from GM. Though the line continues to sell relatively well, it is becoming less competitive in the marketplace when compared to its primary rivals such as the Ford F-Series as it lacks cutting-edge features such as turbocharged engines, a rugged off-road variant such as the Ford F-150 Raptor, a diesel engine option in the light duty (1500) model, and also various modern features and equipment.

Luckily, an all-new Silverado is on the way that is expected to address the issues of the K2 model. Chevrolet showed off the all-new Silverado 1500 in a surprise reveal at the Chevy Truck Centennial celebration in Texas on December 16^th. The brand says that the all-new truck is the result of over 7,000 customer interviews – the most intensive research in its history. In addition, Chevy announced that the pickup will use “higher grade alloy steel” in the bed floor as well as various mixed materials that will result in a reduction in weight and improved performance. The truck will also offer an expanded amount of models for a total of eight, including the new 2019 Silverado Trailboss, with more engine/transmission combinations and more technology and convenience features. The new truck will launch for the 2019 model year and is believed to ride on GM’s new T1 platform shared with other future GM full-size trucks and SUVs.

Chevy then revealed the all-new Silverado at an invite-only media event on January 13^th, 2018 ahead of the 2018 North American International Auto Show. However, the brand did not share all the details about its all-new half ton truck, but did state that the model is significantly lighter (by roughly 450 pounds over the K2 model). It also showed off the eight trim levels of the 2019 Silverado 1500, and also stated that it will be available with six powertrain combinations, including 5.3L and 6.2L gasoline V-8 engines as well as an all-new inline-six 3.0L Duramax Diesel engine. The other three powertrain options have yet to be announced, something we expect to take place once GM unveils its all-new 2019 Sierra on March 1.

The Chevrolet Silverado is built across the following GM plants:

• GM Flint Assembly in Flint, Michigan, USA
• GM Fort Wayne Assembly in Fort Wayne, Indiana, USA
• GM Oshawa Assembly  in Oshawa, Ontario, Canada