Chevy Corvette Sales Decrease 35 Percent To 1,351 Units In February 2018

Chevrolet Corvette sales decreased in the United States and increased in Canada in February 2018.

Chevrolet Corvette Sales - February 2018 - United States

In the United States, Chevrolet Corvette deliveries totaled 1,351 units in February 2018, a decrease of about 35 percent compared to 2,081 units sold in February 2017. The results represent the lowest U.S. February Corvette sales since 2014.

In the first two months of the year, Corvette sales decreased about 30 percent to 2,356 units.

Chevrolet Corvette Sales - February 2018 - Canada

In Canada, Chevrolet Corvette deliveries totaled 49 units in February 2018, an increase of about 75 percent compared to 28 units sold in February 2017. The results represent the highest Canadian February Corvette sales since 2015.

In the first two months of the year, Corvette sales increased about 57 percent to 94 units.

The GM Authority Take

The Corvette’s 35 percent U.S. February sales decrease was notably worse than the overall segment (down 18 percent). Even so, the model outsold all other competitors, including the most direct rivals – the Porsche 718 Boxster and 718 Cayman, Porsche 911, Mercedes-Benz SLC-Class, SL-Class and AMG-GT, Acura NSX, BMW i8, Audi R8 (see Audi R8 sales), Nissan GT-R and Ford GT (see Ford GT sales). In fact, the Corvette almost outsold all other rivals combined, accounting for about 47.9 percent of the segment’s sales volume. It should, however, be noted that many of the competitors in the segment occupy a higher price point than the Corvette, and therefore sell at naturally lower sales volumes.

Even so, the performance is impressive given that the Corvette has been on the market for roughly five years with relatively few changes and updates. The February performance comes on the heels of increased Corvette availability at Chevrolet dealers, solving the depressed availability issue as a result of the Corvette plant in Bowling Green, Kentucky going offline during part of 2017 for scheduled facility upgrades.

Sales Numbers - Sports Cars - February 2018 - USA

The sports car segment contracted 18 percent in February and 16 percent during the first two months of 2018.

About Chevrolet Corvette

The Chevrolet Corvette is a lineup of sports cars sold globally. Slotting above the Chevrolet Camaro as Chevrolet’s flagship sports car, the Corvette lineup consists of the “base” Corvette Stingray, mid-level Corvette Grand Sport, Corvette Z06 and range-topping Corvette ZR1.

The 2018 Corvette represents the fifth model year of the seventh-generation, or C7, Corvette. The vehicle remains highly competitive in its segment. Chevrolet is widely rumored to be working on a next-, eighth-generation Corvette. The model is expected to be mid-, rear-engined, allowing it to push the performance envelope even further that the C7 model. See on the rumored mid-engine Corvette. Though it was previously believed that the C7 generation will be discontinued when the mid-engined model is introduced, we now have reason to believe that the model will live on for several more years alongside the mid-engined model.

The Corvette is built exclusively at the GM Bowling Green factory in Bowling Green, Kentucky, USA.

About The Numbers

• All percent change figures compared to Chevrolet Corvette February 2017 sales
• In the United States, there were 24 selling days in February 2018 and 24 selling days in February 2017
• In Canada, there were 24 selling days in February 2018 and 24 selling days in February 2017
• Corvette sales figures include all Corvette variants, trim levels and packages, including:
  • Corvette Stingray and Corvette Stingray with Z51 package
  • Corvette Grand Sport
  • Corvette Z06 and Corvette Z06 with Z07 package
  • Corvette ZR1
• Sales figures for Lotus, Jaguar and Maserati not available as the manufacturers do not break out information on a model level

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