Chevy Colorado Sales Increase 7 Percent To 8,050 Units In February 2018

Chevrolet Colorado sales increased in the United States and in Canada in February 2018.

Chevrolet Colorado Sales - February 2018 - United States

In the United States, Chevrolet Colorado deliveries totaled 8,050 units in February 2018, an increase of about 7 percent compared to 7,519 units sold in February 2017.

In the first two months of the year, Colorado sales increased about 15 percent to 16,061 units.

Chevrolet Colorado Sales - February 2018 - Canada

In Canada, Chevrolet Colorado deliveries totaled 529 units in February 2018, an increase of about 50 percent compared to 353 units sold in February 2017.

In the first two months of the year, Colorado sales increased about 58 percent to 1,021 units.

The GM Authority Take

The Colorado’s 7 percent February growth rate was good, but the Toyota Tacoma and Nissan Frontier grew at a faster 18 percent and 69 percent, respectively. The performance of those key competitors results in the Colorado growing slower than its segment average of 19 percent.

The Colorado’s February U.S. sales performance enabled it to maintain its second place finish in its segment, behind the Toyota Tacoma yet ahead of the Nissan Frontier as well as the Colorado’s platform mate, the GMC Canyon (see GMC Canyon sales). However, the Frontier was only behind the Colorado by 58 units. We suspect that the Frontier’s growth rate was enabled by extremely high sales to the fleet and commercial sectors.

Sales Numbers - Midsize Mainstream Pickup Trucks - February 2018 - USA

The mid-size mainstream pickup truck segment grew 19 percent in February and 25 percent in the first two months of 2018.

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We are including Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - February 2018 - USA

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About Chevrolet Colorado

The Chevrolet Colorado is a mid-size pickup truck. It is currently Chevrolet’s smallest pickup truck in the U.S. and Canada, slotting under the full-size Chevrolet Silverado. In Mexico, the Colorado slots above the compact Chevrolet Montana but below the Silverado/Cheyenne (the name for some of Silverado’s trim levels in Mexico).

The current model was introduced in 2015 and represents the second generation of the Colorado nameplate. The model rides on the GMT-31XX platform shared with the GMC Canyon, as well as the international-market Chevrolet Colorado/S10 and Chevrolet Trailblazer.

The 2018 Chevy Colorado represents the fourth model year of the second-generation Colorado. The vehicle remains highly competitive in its segment, offering two gasoline engines and a diesel motor, which is a segment exclusive. The off-road-specific Colorado ZR2 was launched for the 2017 model year. However, the Colorado family continues to lack various features asked by many present and potential customers, such as a moonroof, a sliding rear window, as well as a range-topping LTZ or High Country trim level.

A midcycle refresh for the 2019 model year is expected to bring revised front and rear styling, as well as possible updates to the interior, and powertrain. It’s possible that the 2019 Colorado will address the aforementioned lack of features/equipment.

The Chevrolet Colorado is built at the GM Wentzville factory in Missouri operated by GM USA.

About The Numbers

• All percent change figures compared to Chevrolet Colorado February 2017 sales
• In the United States, there were 24 selling days in February 2018 and 24 selling days in February 2017
• In Canada, there were 24 selling days in February 2018 and 24 selling days in February 2017