Cumulative U.S. sales of GM’s Cadillac brand increased 14 percent to 12,338 units in February 2018.
Retail sales increased 6.8 percent or 650 units to 10,261 vehicles, representing 83.2 percent of total Cadillac sales in February 2018. That compares to 9,611 retail sales in February 2017, which represented 88.8 percent of total Cadillac sales.
Fleet sales increased 71.4 percent or 865 units to 2,077 vehicles, representing 16.8 percent of total Cadillac sales in February 2018. That compares to 1,212 fleet sales in February 2017, which represented 11.2 percent of total Cadillac sales.
| Sales | Sales Mix | |||||
|---|---|---|---|---|---|---|
| Total | 12,338 | 10,823 | +14% | +1,515 | 100.0% | 100.0% |
| Sale Type | February 2018 | February 2017 | February 2018 / February 2017 | February 2018 - February 2017 | February 2018 | February 2017 |
| Retail | 10,261 | 9,611 | +6.8% | +650 | 83.2% | 88.8% |
| Fleet | 2,077 | 1,212 | +71.4% | +865 | 16.8% | 11.2% |
Individual model sales performance was as follows:
- Cadillac ATS sales increased 38.11 percent to 1,388 units
- Cadillac CT6 sales increased 5.36 percent to 845 units
- Cadillac CTS sales decreased 2.96 percent to 886 units
- Cadillac Escalade sales increased 16.81 percent to 1,675 units and Cadillac Escalade ESV sales decreased 7.91 percent to 932 units
- Since the beginning of 2018, the Cadillac Escalade has gained significant retail market share and posted large increases in average transaction prices (ATPs) despite new competition in the segment. Through February, Escalade retail sales are up 10 percent, retail segment share is up 3 percentage points and transaction prices are considerably higher, rising about $1,400 per unit to more than $82,700.
- Cadillac SRX sales decreased 95.24 percent to 1 units; the vehicle has been discontinued and replaced by the XT5
- Cadillac XT5 sales increased 8.79 percent to 4,668 units
- Cadillac XTS sales increased 44.46 percent to 1,943 units
In the first two months of 2018, Cadillac U.S. sales increased 5.26 percent to 22,233 units.
Sales Results - February 2018 - USA - Cadillac
| MODEL | FEB 2018 / FEB 2017 | FEBRUARY 2018 | FEBRUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| ATS | +38.11% | 1,388 | 1,005 | +28.50% | 2,543 | 1,979 |
| CT6 | +5.36% | 845 | 802 | +2.58% | 1,473 | 1,436 |
| CTS | -2.96% | 886 | 913 | -3.49% | 1,548 | 1,604 |
| ELR | * | 0 | 0 | -100.00% | 0 | 3 |
| ESCALADE | +16.81% | 1,675 | 1,434 | +16.06% | 3,078 | 2,652 |
| ESCALADE ESV | -7.91% | 932 | 1,012 | -11.10% | 1,770 | 1,991 |
| SRX | -95.24% | 1 | 21 | -98.86% | 1 | 88 |
| XT5 | +8.79% | 4,668 | 4,291 | +5.91% | 8,657 | 8,174 |
| XTS | +44.46% | 1,943 | 1,345 | -0.97% | 3,163 | 3,194 |
| CADILLAC TOTAL | +14.00% | 12,338 | 10,823 | +5.26% | 22,233 | 21,121 |
About The Numbers
- All percent change figures compared to Cadillac February 2017 sales, except as noted
- There were 24 selling days in February 2018 and 24 selling days in February 2017
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- GM incentives and offers
- February 2018 GM sales results
- U.S. GM February 2018 sales results
- U.S. February 2018 Chevrolet sales results
- U.S. February 2018 Cadillac sales results
- U.S. February 2018 Buick sales results
- U.S. February 2018 GMC sales results
- GM Canada February 2018 sales results
- Canada February 2018 Chevrolet sales results
- Canada February 2018 Cadillac sales results
- Canada February 2018 Buick sales results
- Canada February 2018 GMC sales results
- GM China February 2018 sales results
- Global February 2018 Cadillac sales results
- U.S. GM February 2018 sales results
Comments
Nice to see the XTS up. With XT4 coming and other new models, 20K sales per month is not a reach.
It is nice to see that Escalade is still selling consistently in spite of the Navigator & QX80 models. Matter of fact, most new buyers of the Navigator come from Mercedes, Lexus and Land Rover. So that right there shows how strong the Escalade branding and image is regardless of Lincoln being several ways better than the Escalade.
When the things make well; see reflected in the sales
Caddy has NO rights to ANY sales propoganda. I can’t even find a ATS locally for a guaranteed sale!,and IF you find something, It’s a 2.0!! THIS IS BULL$hit! Don’t give me your low sales sob story! Die Caddy, just F’n DIE. Pissed….